[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","headline":"Adapting to adapting: Keeping up on changing consumer behavior","name":"Adapting to adapting: Keeping up on changing consumer behavior","description":"Real-time engagement is clutch for brands to be able to anticipate, adapt, and respond to ever-changing consumer behavior. ","datePublished":"2022-05-23","dateModified":"2023-01-17","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/#Person","name":"Geert Leeman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/","identifier":636,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/covid-customer-behavior-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/covid-customer-behavior-FTR.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Consent data management",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/content-marketing\/","name":"Content Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Content_marketing","http:\/\/www.wikidata.org\/entity\/Q558685"]},"COVID-19 and Business",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Customer Journey",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/service\/customer-service\/","name":"Customer Service","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_service","http:\/\/www.wikidata.org\/entity\/Q1060653"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/data-privacy\/","name":"Data Privacy: Laws, Consumer Expectations","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Consumer_privacy"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/diversity\/","name":"Diversity and Inclusion","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Diversity,_equity,_and_inclusion"]},"Employee Experience & Engagement","Future of Grocery Retail","Future of Supply Chain","Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/sustainability\/","name":"Sustainability","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sustainability","http:\/\/www.wikidata.org\/entity\/Q219416"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sustainability-in-business\/","name":"Sustainability in Business","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sustainable_business"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/hxm-human-experience-management-solution\/human-resources\/","name":"The Future of Human Resources","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Human_resources"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/thought-leadership\/","name":"Thought Leadership","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Thought_leader"]}],"wordCount":583,"keywords":["Analytics","Brand Engagement","Business Data Analytics","Buying Behavior after COVID-19","Consumer Behavior","COVID-19 | Coronavirus","Customer Engagement","Employee Engagement","Employee Experience","Leadership","Netflix","Personalization","Predictive Analytics","Visual Content"],"articleBody":"Consumer behavior of late reflects a change in how people consume and buy products and services. Brands who recognize the shifting landscape and adapt to meet the habits and needs of customers are the brands who will both come out on top and win loyalty.The average business roadmap is five years old \u2013 think of how much has changed in five years \u2013 and how (ir)relevant those maps are while navigating modern times.Companies need to do more than message around agility; they need to truly transform in order to remain relevant in the future.      Brand devotion: 10 best customer loyalty programs                Customer loyalty programs are essential for staying ahead of the competition. Here, we look at some of the best loyalty programs around.      A reshaped consumer landscape: Customer behavior statsPerhaps the biggest thing brands can do now is to get used to adapting \u2013 that’s the new business model.Some fascinating consumer behaviors have emerged since the pandemic began, including:46% of consumers shopped only online during the 2021 holiday season67% of consumers say their online shopping has increased since 2020User-generated content (UGC) is 8.7 times more impactful than influencer contentSocial commerce is on the rise with the next era of purchasers \u2013 46% of Gen Z uses TikTok to get information about purchases or brands, while 69% use Instagram      Click into the power of UGC marketing on TikTok                User-generated content can be gold for marketing. Find out how brands can leverage the hot social media platform to engage buyers.      Like many whose professional lives were upended by COVID, Colleen Fahey Rush, Chief Research Officer and Executive Vice President at Paramount, experienced a shift \u2013 not only in her work responsibilities \u2013 but in connecting with the audience she serves as well.\u00a0Her team\u2019s portfolio at Paramount includes linear networks like CBS; cable networks like Nickelodeon, MTV, BET, and Comedy Central; and a movie studio called Paramount Pictures. Using consumer analytics and research, her team at Paramount gleaned important information about how, what, and why their audience was consuming content, including:\u00a0Who their audience is, and what makes them tickTheir motivations and needsHow they’d like to prefer to consume content, and what kinds of content they likeIn paying attention to the critical data, her team is able to make better business decisions around what kind of content to create so that customers will want to subscribe to their streaming services, purchase movie tickets, and stay engaged with their brand.  In 2023, customer loyalty dropped 13%.In 2024, it fell by 10%.Is your brand retaining \u2013 or repelling \u2013 customers? Get the data + details on how to keep consumers loyal in this REPORT. Adjusting to customers adjusting: How brands are adapting to consumer behaviorWith business models constantly evolving, it’s pretty obvious that the make-up of teams needed to run an agile company are evolving, too. Some hiring trends that Fahey-Rush noted include:Research has a seat at the strategy table to help inform teams on what the data meansLeaders need to exhibit collaboration, adaptability, be open minded, empathetic, and authenticData engineering and computer science experience are more and more importantDiversity is a requirement, as audiences are diverse, tooWhile you might think the above are unicorns in the business world, Fahey-Rush said that it’s actually been fairly simple to find people to fit these roles \u2013 agility and authenticity seem to be baked in to this next generation of employees, too.  Ready for the next big disruption?Want to be?Future-proofing your businessstarts HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"23","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/05\/\/23\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Adapting to adapting: Keeping up on changing consumer behavior","item":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/#breadcrumbitem"}]}]