[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/16\/how-top-brands-deliver-personalized-retail-experiences\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/16\/how-top-brands-deliver-personalized-retail-experiences\/","headline":"How top brands deliver personalized retail experiences","name":"How top brands deliver personalized retail experiences","description":"Personalized retail experiences drive customer loyalty, brand engagement, and the bottom line. See what brands are getting it right.","datePublished":"2022-08-16","dateModified":"2023-03-23","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","identifier":216,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Retail-Personalization_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Retail-Personalization_FTR.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/16\/how-top-brands-deliver-personalized-retail-experiences\/","about":["B2C Commerce",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/retail\/","name":"Retail","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Retail","http:\/\/www.wikidata.org\/entity\/Q126793"]},"Retail Trends, Data, News"],"wordCount":1086,"keywords":["Commerce","Future of Retail","Personalization","Personalization In Retail","Retail Trends"],"articleBody":"As the shopping experience continues to evolve, so do customer expectations. Personalized retail experiences are more important than ever for driving customer loyalty and brand engagement, but they’re not all that easy to deliver.Bringing excellent, personalized retail to life, at scale, is hard.It requires brands use customers\u2019 personal data to learn about their preferences and priorities, and adjust their approach based on what they learn. It’s similar to how a sales associate may ask you questions in-store to help you find what you\u2019re looking for — but across multiple channels, and with hundreds of thousands of customers at once.      Personalization in retail: Laying the foundation for success                Personalization helps retailers get closer to their customers, but how do you get started? Here are some steps for customer engagement success.      What is retail personalization?Retail personalization is the practice of tailoring products, services, and marketing for a specific shopper or consumer segment. Or, more simply, it\u2019s providing shoppers with a personally tailored shopping experience.From product recommendations to marketing emails, there are countless opportunities to personalize and engage shoppers one-to-one. For example:Amazon provides sizing recommendations based on past purchases to boost customer confidence in fitLoyalty-driven brands, like Fabletics, display a customer’s points balance with clear calls to actionCurated product recommendations based on known preferences (like dietary restrictions, personal style, etc.)These personal touches have raised the bar in retail experiences. Once huge differentiators, they\u2019ve become table stakes. Or, as one report puts it, personalization is the \u201chygiene factor\u201d: customers take it for granted, but if a retailer gets it wrong, they\u2019ll take their business elsewhere.Personalized retail experiences have a real impact on the bottom line:People are 40% more likely to spend more money on highly personalized experiences71% of consumers say they\u2019ll shop more often with companies that personalize the experienceCompanies using advanced personalization see up to a $20 return on every $1 investedPersonalization can reduce customer acquisition costs by 50%, and increase marketing spend efficiency by up to 30%      The WOW factor: How retailers can build customer relationships that last                Retailers can no longer rely on product pitches to win customers. Find out how to deliver personalized experiences that build loyalty and drive growth.      Personalized retail experiences: Examples from top brandsThe latest Retail Personalization Index by Sailthru ranks the top 100 leaders in retail personalization. Here are the three brands leading the pack, and what we can learn from what they got right.Thrive Market masters one-to-one curationThrive Market is a membership-based retailer of organic, healthy products. The very first time you sign up on their site, you’re asked to fill out an on-boarding quiz. The data collected there immediately starts to tailor the shopping experience.They use dynamic web content to display products based on customer preferences. The more you shop with them, the more advanced the personalization becomes.They\u2019re especially popular with customers looking for healthy food options, thanks in part to how easy it is to shop by specific dietary restrictions.Thrive scored especially high based on their intuitive mobile app and personalized email marketing. Every engagement\u2014what promotions customers react to in emails, what content they interact with on the site, what items they search for\u2014fuel deeper insights and more impactful retail personalization. For example, as they explained in one interview:\u201cSometimes what you don\u2019t send is\u00a0just\u00a0as important as what you do send. Imagine if a vegan shopper received a promotion for bone broth or beef jerky? Perfect for a paleo member, but a deal-breaker for someone that doesn\u2019t eat meat.\u201dThis content is hosted by a third party ( player.simplecast.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowSephora rewards loyalty, online and in-storeThe best personalized retail experiences seamlessly span multiple channels. And Sephora\u2019s industry-leading loyalty program does just that.Loyalty programs are a great way to incentivize customers to share valuable personal data, by offering perks and benefits in exchange. Sephora has long been successful with engaging loyal customers through their program, Beauty Insider.The program is tiered, offering higher-value rewards to higher-level members (i.e., the ones who spend the most money). And the program is front-and-center in all customer communications. Whether you land on their website or receive a promotional email, your points balance is prominently displayed.Not just that, sales associates in-store can also see point totals, as well as your customer profile, which features in-store purchase records, online browsing patterns, and interactions with salespeople.Their mobile app takes the cross-channel experience a step further, allowing customers to book in-store makeovers and consultations. Users can find their preferred store, check to see if items are in-stock, and book a reservation. During their appointments in-store, the makeup artist can log each product they use directly into the customer profile.      Brand devotion: 10 best customer loyalty programs                Customer loyalty programs are essential for staying ahead of the competition. Here, we look at some of the best loyalty programs around.      DSW captures attention with effective emailsDSW has a talent for something many brands struggle with: getting people to open emails. From welcoming new customers to addressing abandoned carts, their language gets people to click.The key? Talking to customers in their own language.The DSW loyalty program snapshots give a detailed summary of their points balance, with clear CTA’s for how to redeem them. Witty subject lines address shoppers by name and showcase products based on their browsing history.In addition to their personalized product recommendations and loyalty program, DSW\u2019s email marketing earned them the No. 3 spot as retail personalization leader.      Loyalty rewarded: Customer retention strategies for retail                Customers notice when they're not valued. Retailers should focus on keeping their loyal customers by making digital a priority and delivering omnichannel, personalized customer experience.      Personalized retail experiences deliver business impactInvesting in personalized retail experiences can lead to powerful returns. Brands can increase customer lifetime value, improve loyalty, and grow their market share. But it requires a strong command of customer data.If you’ve been waiting to kick off your own personalization program, it’s time to figure out what’s been holding you back. As the retail landscape continues to evolve, brands that fail to keep up risk losing precious ground.  Tariffs. Supply chains.Customer expectations. C-suite expectations. Everything you need for retail success, none of the fluff.Download the market analysis\u00a0HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"16","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/08\/\/16\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"How top brands deliver personalized retail experiences","item":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/16\/how-top-brands-deliver-personalized-retail-experiences\/#breadcrumbitem"}]}]