[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"Composable commerce is a modular, building-block approach to digital commerce. It extends the modularity principles in which business users can construct commerce experiences using low-code tools. Composable commerce makes it easier for B2B and B2C businesses to use building blocks based on their own unique needs, making personalization and great CX a reality within large enterprises. ","name":"What is composable commerce? Definition","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#Answer"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"<p>With the digital commerce platform at the center of digital interactions and engagements, more brands are eyeing composable commerce. In a recent Oxford Economics survey, nearly half of B2B executives said digital commerce has become the primary channel for selling engagements. Customers now have many more digital channels than ever with which to interact with businesses, including:<\/p> <ul> <li><strong>Webstore - desktop and mobile<\/strong><\/li> <li><strong>Mobile apps<\/strong><\/li> <li><strong>Marketplaces<\/strong><\/li> <li><strong>Kiosks and digital point of sale<\/strong><\/li> <li><strong>Internet of things - smart speakers, smartwatch, etc.<\/strong><\/li> <\/ul>","name":"What\u2019s driving demand for composable commerce?","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"<p>Composable commerce benefits include:<\/p> <ol> <li>Modularized (vs. monolithic)<\/li> <li>Flexible\/extensible (swap parts out as needs change without affecting the core, which avoids lock-in)<\/li> <li>Tailorable for unique experiences (but some custom development may be required)<\/li> <li>Leverages best-of-breed or custom-built solutions (vs. native functionality)<\/li> <li>Delivered via microservices-based architecture<\/li> <\/ol>","name":"Composable commerce benefits","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","publisher":{"@type":"Organization","address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"@id":"https:\/\/www.the-future-of-commerce.com\/"},"dateModified":"2024-05-21","image":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/Composable-commerce_FTRx-1200x370.jpg","name":"Composable commerce: Pros, cons, examples","headline":"Composable commerce: Pros, cons, examples","about":["https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#About",{"@type":"Thing","name":"Commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/Commerce#Thing"},{"@type":"Thing","name":"Composability","@id":"https:\/\/en.wikipedia.org\/wiki\/Composability#Thing"},{"@type":"Thing","name":"E-commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"},{"@type":"Thing","name":"E-commerce software","@id":"https:\/\/en.wikipedia.org\/wiki\/Category:E-commerce_software#Thing"},{"@type":"Thing","name":"E-commerce Platform","@id":"https:\/\/en.wikipedia.org\/wiki\/Ecommerce_platform#Thing"},{"@type":"Thing","name":"E-commerce software (category)","@id":"https:\/\/www.wikidata.org\/wiki\/Q9119713#Thing"}],"url":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/","description":"Composable commerce is a modular approach to digital commerce. Learn the pros and cons of this emerging model.","datePublished":"2022-11-11","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/","subjectOf":{"@type":"FAQPage","abstract":"Composable commerce has gained a lot of traction in recent years as companies build out their digital commerce platforms. The concept has lured many brands with promises of speed, agility and long-term cost-effectiveness.  But the results haven\u2019t always been up to par. In fact, some attempts at fully composable commerce have been dismal failures.  It\u2019s important to get past the hype to understand what this emerging model means, the pros and cons, and whether it\u2019s right for your business.","name":"What is composable commerce? Definition, benefits","about":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643",{"@type":"Thing","name":"e-commerce","@id":"http:\/\/www.wikidata.org\/entity\/Q484847"},{"@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"}],"mainEntity":[{"@type":"Question","name":"What is composable commerce? Definition","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#Answer"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#Question"},{"@type":"Question","name":"What\u2019s driving demand for composable commerce?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#Question1"},{"@type":"Question","name":"Composable commerce benefits","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#Question2"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#FAQPage"},"author":{"@type":"Person","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/zhi-xuan-wu\/","name":"Zhi Xuan Wu","description":"Zhi is the Director of Product Release Marketing for SAP Customer Experience. Zhi started his SAP career in product marketing for SAP Commerce Cloud. Prior to SAP, Zhi held various marketing roles at Kibo Commerce, Synchronoss Technologies, and Henkel North America. He has 10+ years of B2B marketing experience, focusing on product messaging, sales enablement, market research, and product release communications. Zhi holds a B.S. in Business Management from Stony Brook University, and an MBA in Marketing and Supply Chain Management from Rutgers Business School.","sameAs":"https:\/\/www.linkedin.com\/in\/zhixuanwu\/","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/zhi-xuan-wu\/#Person"},"teaches":{"@type":"DefinedTerm","url":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/","alternateName":["composable commerce platform","composable commerce solution","composable commerce architecture"],"name":"Composable commerce","description":"Composable commerce is a modular, building-block approach to digital commerce that allows businesses to create tailored commerce experiences by integrating best-of-breed components. It leverages low-code tools, making it accessible for business users to assemble commerce functionalities based on their unique needs. At its core, a composable commerce architecture relies on Packaged Business Capabilities (PBCs), which are modular, functionally complete software components like search, checkout, and payments. These PBCs communicate through APIs, enabling flexibility and scalability. Unlike traditional monolithic platforms, composable commerce platforms use a microservices-based architecture that separates front-end and back-end systems, enhancing agility and innovation. It also embraces cloud-native and headless principles, ensuring seamless integration and adaptability. This approach not only supports high personalization and superior customer experiences (CX) but also provides the agility needed to quickly respond to market changes, making it an ideal solution for both B2B and B2C enterprises.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#DefinedTerm"},"video":{"@type":"VideoObject","regionsAllowed":{"@type":"Place","url":"https:\/\/en.wikipedia.org\/wiki\/Earth","name":"Pan-Global","map":"https:\/\/en.wikipedia.org\/wiki\/World_map","@id":"https:\/\/en.wikipedia.org\/wiki\/Earth#Place"},"name":"What is Composable Commerce","description":"In this video, we dive into the truth about composable commerce. Is it really an \"all or nothing\" proposition? Many organizations have the vision of a complete and comprehensive web store experience for their customers, but achieving this with a fully composable commerce approach can bring up challenges. We explore the reality that most organizations underestimate the required digital maturity, resources, and technical skills needed to work with pure composable microservices-based commerce platforms. Join us as we uncover the ins and outs of composable commerce.","potentialAction":{"@type":"PlayAction","name":"What is Composable Commerce","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#PlayAction"},"duration":"PT00H02M31S","contentUrl":"https:\/\/vimeo.com\/781639299","thumbnailUrl":"https:\/\/player.vimeo.com\/video\/781639299?h=78e35c7fe8","uploadDate":"2022-12-15T16:55:00-05:00","embedUrl":"https:\/\/vimeo.com\/781639299","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#VideoObject"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#BlogPosting"},{"@context":"http:\/\/schema.org","@type":"SpeakableSpecification","cssSelector":"#what-is-composable-commerce","name":"what is composable commerce","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#SpeakableSpecification"},{"@context":"http:\/\/schema.org","@type":"Thing","name":"Composable commerce","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#Thing"},{"@context":"http:\/\/schema.org","@type":"WebPage","about":[{"@id":"https:\/\/en.wikipedia.org\/wiki\/Category:E-commerce_software#Thing"},{"@id":"https:\/\/en.wikipedia.org\/wiki\/Composability#Thing"},{"@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"},{"@id":"https:\/\/en.wikipedia.org\/wiki\/Ecommerce_platform#Thing"},{"@id":"https:\/\/www.wikidata.org\/wiki\/Q9119713#Thing"},"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#About"],"speakable":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#SpeakableSpecification"},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/","name":"Composable commerce","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#WebPage"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"11","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/11\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"11","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/11\/\/11\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is composable commerce 2025: Pros, cons, examples","item":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/11\/composable-commerce-definition-benefits\/#breadcrumbitem"}]}]