[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/28\/black-friday-roundup-scenes\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/28\/black-friday-roundup-scenes\/","headline":"Black Friday roundup: Scenes + updates from the shopping trenches","name":"Black Friday roundup: Scenes + updates from the shopping trenches","description":"What was Black Friday 2022 like? Did shoppers flock back for doorbuster deals, look for online discounts, or reject consumerism altogether? ","datePublished":"2022-11-28","dateModified":"2022-12-05","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/black-friday-shopping-2023-FTR-1.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/black-friday-shopping-2023-FTR-1.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/28\/black-friday-roundup-scenes\/","about":["B2C Commerce",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/retail\/","name":"Retail","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Retail","http:\/\/www.wikidata.org\/entity\/Q126793"]},"Retail Trends, Data, News"],"wordCount":632,"keywords":["Black Friday","Cyber Monday","Holiday Retail","Shopping"],"articleBody":"Last week’s Black Friday was the first in three years free of COVID restrictions. Would this mean shoppers would return to the crazy tradition of waking up before dawn and standing in line for doorbuster deals?Would they stick with pandemic-era shopping habits and surf for discounts at all hours during the holiday weekend?Or… would they steer clear of Black Friday altogether as inflation takes its toll on their pocketbooks?Would economists be on the money with predictions of a looming recession impacting purchases, or would brands see their e-commerce holiday offers begin to reward them?To get a glimpse into Black Friday 2022 (and the weekend), here’s a collection of social media posts \u2013 we’ll take a deeper dive into the data next week.This content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowScore!When dragging yourself out of bed to go to the mall early pays off.This content is hosted by a third party ( www.tiktok.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowBlack Friday regretsThe post-Thanksgiving shopping frenzy just ain’t what it used to be.This content is hosted by a third party ( www.tiktok.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThis content is hosted by a third party ( www.tiktok.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThanks to the internet, Black Friday doesn’t actually begin (or end) on Friday anymore, and it can be a pretty underwhelming experience in-person when you’re used to literally fighting the crowds to score a deal.This content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThis content is hosted by a third party ( www.tiktok.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowEconomic outlook: Forecast not quite clearAs numbers start to come in, analysts are only beginning to study the data \u2013 and you’ll find differing opinions on how things really went, and what it all means.\u00a0This content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowThis content is hosted by a third party ( twitter.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowOf course, none of the data yet accounts for the number of e-commerce returns that will happen \u2013 or how much those returns will ding the bottom line.      The high cost of e-commerce returns: A trillion dollar problem                Marketing metrics often overlook the high rate of e-commerce product returns, which is extremely costly to retailers. As global e-commerce continues to grow, the amount of returns is expected to cost retailers more than a trillion dollars a year.        Tariffs. Supply chains.Customer expectations. C-suite expectations. Everything you need for retail success, none of the fluff.Download the market analysis\u00a0HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"11","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/11\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"28","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/11\/\/28\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Black Friday roundup: Scenes + updates from the shopping trenches","item":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/28\/black-friday-roundup-scenes\/#breadcrumbitem"}]}]