[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"

Here are five ways to optimize checkout, prevent shopping cart abandonment:<\/p>

  1. Use Google autocomplete address feature<\/li>
  2. Accept multiple forms of payment<\/li>
  3. Allow various shipping methods<\/li>
  4. Offer multiple support channels<\/li>
  5. Design your site to be mobile friendly<\/li> <\/ol>","name":"How to prevent shopping cart abandonment","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#Answer"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"What are the six shipping options you should consider adding to your online store?","text":"

    Six shipping options you should consider adding to your online store:<\/p>

    1. Overnight shipping:<\/strong> more common in large e-commerce stores<\/li>
    2. Expedited shipping:<\/strong> an option to speed up standard shipping at a slightly lower cost than same-day or two-day shipping<\/li>
    3. International shipping:<\/strong> allows you to reach customers outside of your country<\/li>
    4. Eco-friendly shipping:<\/strong> using biodegradable packaging and sustainable transport methods<\/li>
    5. Hybrid shipping services:<\/strong> drops off your product at a selected courier branch where customers can pick it up.<\/li>
    6. Free returns:<\/strong> you can offer free returns, when customers don't have to pay to ship items back to you, it makes the entire buying process easier.<\/li> <\/ol>","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","keywords":["Shopping Cart Abandonment","Online Shopping","E-commerce Returns","E-commerce Trends","Digital Retail","Frictionless Commerce","https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#BlogPosting#3"],"wordCount":1251,"url":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/","name":"Checkout optimization: 5 ways to prevent abandoned carts","headline":"Checkout optimization: 5 ways to prevent abandoned carts","description":"Reduce the risk of abandoned shopping carts with a smooth checkout process that gives customers the confidence to buy now and return for more.","about":["https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#BlogPosting#2","Mobile Commerce","M-commerce: Mobile commerce",{"@type":"Thing","name":"Shopping Cart Software","@id":"https:\/\/en.wikipedia.org\/wiki\/Shopping_cart_software"},{"@type":"Thing","name":"E-commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"},{"@type":"Thing","name":"shopping cart software","@id":"https:\/\/www.wikidata.org\/wiki\/Q2916479"},{"@type":"Thing","name":"e-commerce","@id":"https:\/\/www.wikidata.org\/wiki\/Q484847"}],"articleBody":"When an online shopper runs into a checkout process that\u2019s too complicated or takes too long, chances are pretty high that they won\u2019t follow through on a purchase. With the shopping cart abandonment rate close to 70%, brands clearly need to step up checkout optimization.By streamlining the checkout process, you can boost the customer experience so that buyers follow through on a purchase.Here are five ways to optimize checkout and reduce friction for more lucrative e-commerce:Use Google autocomplete address featureAccept multiple forms of paymentAllow various shipping methodsOffer multiple support channelsDesign your site to be mobile friendly Reduce shopping cart abandonment with customer data management Abandoned shopping carts cost online retailers $18 billion a year. You can reduce the risk with customer data management and CDP. E-commerce optimization: Autofill speeds checkoutWhen customers make a purchase, they\u2019re looking for the process to be quick. The longer it takes, the less likely they\u2019ll complete the purchase.The checkout process includes everything from filling out shipping details to choosing the desired payment method.One of the easiest and most efficient ways to optimize the checkout process and improve CX is by allowing use of Google\u2019s autocomplete address feature.This is an autocomplete feature that allows users logged in with their Gmail account to automatically fill in details such as their address, ZIP code, state, and town. Research has\u00a0found that the autofill feature makes the checkout process 20% faster than manually inputting the needed details.Aside from making everything quicker, the Google Autocomplete feature also reduces errors, avoiding shipping mishaps due to typos. The result is a more positive customer experience that makes the checkout process smoother, faster, and simpler. How to increase profitability: 5 best strategies for growth The best strategies to increase profitability include omnichannel experiences, keeping a handle on delivery and returns, and a connected CX. More ways to pay bring customers backAround 42% of online shoppers don\u2019t complete the checkout process when they don\u2019t see their preferred payment option.Not every customer is the same. Some prefer to pay with PayPal, while others are fine entering debit or credit card details directly. Others opt for crypto payment options, or increasingly, buy now pay later apps.So accepting multiple forms of payment is essential for checkout optimization. Instead of just accepting debit and credit cards, consider these options:Payment services and apps such as Shop Pay or PaypalDigital wallets, including Apple Pay and Google PayBuy now, pay later apps like KlarnaCryptocurrencyWhen your checkout process is smooth and you make payments easy, customers are more likely to return. That ultimately leads to a more loyal customer base with a higher lifetime value. Online payment trends: Show me the (digital) money Retailers today need to offer a variety of payment options at checkout. Find out the hot trends, including digital wallets, cryptocurrency, and buy now, pay later. Give shoppers a range of shipping optionsAnother big part of optimizing the checkout process for better CX is to think about your e-commerce fulfillment journey.Offering a variety of shipping options, such as overnight or two-day options as well as standard ground shipping, lets customers choose a fulfillment option that makes sense for their needs. This could depend on whether they want fast or affordable shipping.When deciding what shipping options to offer, keep the following in mind:Budget: how much your customers would reasonably be willing to pay to get items shipped to themMargins: how much do shipping costs cut into profits if you offer free shipping or free returnsYour target audience: how location and demographics impact customers\u2019 shipping needsHere are six shipping options you can add to your store:Overnight shipping: more common in large e-commerce storesExpedited shipping: an option to speed up standard shipping at a slightly lower cost than same-day or two-day shippingInternational shipping: allows you to reach customers outside of your countryEco-friendly shipping: using biodegradable packaging and sustainable transport methodsHybrid shipping services: drops off your product at a selected courier branch where customers can pick it up.Additionally, you can offer free returns. When customers don\u2019t have to pay to ship items back to you, it makes the entire buying process easier. E-commerce shipping: It can make or break your brand Providing e-commerce shipping options to consumers is key to avoiding cart abandonment. Get shipping right by listening to your customers. Make it easy for customers to get supportA big part of creating a convenient checkout process is having multiple customer touchpoints throughout the process \u2014 points of connection that your business creates while your customers are shopping on your website.From browsing to the post-purchase process, these connections are essential because they help customers feel more confident in buying from your brand.One key customer touchpoint at checkout are support channels, which offer assistance to customers attempting to make their purchase. These channels can be live chat, email, or phone calls.One survey has shown that more than half (55%) of shoppers would like chatbot support when looking for specific products \u2014 as an added level of support on top of traditional customer service. That means that chat support, in particular, might be a good addition to your store if you want to improve CXWhen you have active live chat support, your customers can find the answers to their questions, especially before purchasing. Having convenient live chat support also prevents shoppers from backing out.You can also provide FAQ answers through a chatbot. Shoppers can communicate with the chatbot on your shop\u2019s checkout page. Chatbot technology: The future is getting (maybe a little too) real For better or worse, chatbot technology is one of the most important tools in the belts of modern marketers. And while it's advanced quite a bit lately, it\u2019s likely to undergo even more dramatic changes in the next few years. Make your site mobile friendlyDid you know that at least 30% of consumers don\u2019t complete their online purchases when a store\u2019s mobile site lags and stops loading? With more\u00a0 customers using mobile sites to make purchases, having a mobile-friendly e-commerce store is critical.Today, many brands are using PWA \u2014 progressive web apps. When a site utilizes PWA, it has a corresponding mobile application that shoppers can download for a smoother and more convenient shopping experience.Aside from PWA, augmented reality is also a new trend. This involves adding a section where consumers can get a rendition of how a product would look in the real world. Augmented reality enables online stores to generate more personalized experiences for their target audiences.Finally, social commerce has is on the rise. This involves e-commerce brands partnering with social media apps for advertising and promotional campaigns. Social commerce also allows brands to reach more people. Progressive web apps: The app-less revolution is coming With mobile commerce surging during COVID-19, PWAs are emerging as key customer engagement tools. But will progressive web apps finally reach critical mass? Smooth checkout wins loyal customersOptimizing your checkout process means taking steps to limit confusion, shorten the buying process, and provide users with the support they need.The whole goal is to make the whole shopping experience more pleasant for customers, giving them the confidence to hit the buy button. Get it right and they\u2019ll come back and buy again and again. Click, click, WOW.Boost bottom lines + customer loyaltywith a kick-ass e-commerce platform.","dateModified":"2022-12-01","datePublished":"2022-12-01","image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/Checkout-Processes_FTR-optimized.jpg","height":375,"width":1200,"@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/Checkout-Processes_FTR-optimized.jpg"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/2561e645b85dfc50b64c231984cc3a97?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/2561e645b85dfc50b64c231984cc3a97?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jake-rheude\/","name":"Jake Rheude","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jake-rheude\/#Person"},"subjectOf":{"@type":"FAQPage","name":"Online checkout optimization","about":[{"@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"},{"@id":"https:\/\/en.wikipedia.org\/wiki\/Shopping_cart_software"},{"@id":"https:\/\/www.wikidata.org\/wiki\/Q484847"},{"@id":"https:\/\/www.wikidata.org\/wiki\/Q2916479"}],"mainEntity":[{"@type":"Question","name":"How to prevent shopping cart abandonment","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#Answer"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#Question"},{"@type":"Question","name":"What are the six shipping options you should consider adding to your online store?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#Question1"}],"abstract":"When an online shopper runs into a checkout process that\u2019s too complicated or takes too long, chances are pretty high that they won\u2019t follow through on a purchase. With the shopping cart abandonment rate close to 70%, brands clearly need to step up checkout optimization. By streamlining the checkout process, you can boost the customer experience so that buyers follow through on a purchase.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#FAQPage"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#BlogPosting"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/12\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Checkout optimization: 5 ways to prevent abandoned carts","item":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/checkout-optimization-guide\/#breadcrumbitem"}]}]