[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/26\/farm-to-consume-immersive-storytelling\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/26\/farm-to-consume-immersive-storytelling\/","headline":"From farm to consumer: Solving real business problems","name":"From farm to consumer: Solving real business problems","description":"The farm-to-consume model demonstrates how intelligent technologies boost efficiency and sustainability across the food value chain.","datePublished":"2023-07-26","dateModified":"2025-05-06","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-goldberg\/#Person","name":"Jason Goldberg","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-goldberg\/","identifier":679,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/32fb528b1bdf3e7c46bbcabd0ee3585b9dd59c123311cb791d6033c2d07cbeb5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32fb528b1bdf3e7c46bbcabd0ee3585b9dd59c123311cb791d6033c2d07cbeb5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/supply-chain-strategy.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/supply-chain-strategy.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/26\/farm-to-consume-immersive-storytelling\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=a2fBhjutq9E#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=a2fBhjutq9E","name":"SAP\u2019s Industry Cloud Solutions for Fresh Produce from Farm to Fork | Agribusiness","description":"From the farm to the grocery store, farmers and agribusinesses must embrace the future of fresh food production by incorporating digitized information. With SAP\u2019s ecosystem of powerful cloud-computing software for agriculture, agribusinesses get the data-driven insights they need to plan, track, and manage an efficient, profitable, and sustainable food supply chain. Discover the future of fresh produce: https:\/\/www.sap.com\/industries\/agribusiness.html?source=social-Global-YOUTUBE-MarketingCampaign-CustomerStorytelling-Industry_Cloud-spr-9108262637-account_name&campaigncode=CRM-YA23-SMS-1943157&sprinklrid=9108262637&pdf-asset=b8de2012-627e-0010-bca6-c68f7e60039b&page=1\n\nAgribusinesses must meet the demands of an expanding population, a scarcity of natural resources, climate change, and food waste.\n\n#sap #agribusiness #cloud \n0:00Transition from experience based to Data driven farming \n1:03 SAP Cloud solutions: React to unforeseen challenges \n1:19 Maximize output and reduce costs \n1:35 Leverage data insights to enhance quality control \n2:04 Using SAP end to end solutions\n\nhttps:\/\/sap.to\/60513LnqD","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/a2fBhjutq9E\/default.jpg","https:\/\/i.ytimg.com\/vi\/a2fBhjutq9E\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/a2fBhjutq9E\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/a2fBhjutq9E\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/a2fBhjutq9E\/maxresdefault.jpg"],"uploadDate":"2023-03-09T06:02:44+00:00","duration":"PT2M24S","embedUrl":"https:\/\/www.youtube.com\/embed\/a2fBhjutq9E","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCVnIv2xF2wyMMCSKv1qF3pA#Organization","url":"https:\/\/www.youtube.com\/channel\/UCVnIv2xF2wyMMCSKv1qF3pA","name":"SAP","description":"At SAP, our vision is to bring out the best in every business. As\u202fa global leader in enterprise applications and business AI, we stand at the\u202fnexus\u202fof business and technology. For over 50 years, organizations have trusted us to bring out their best by uniting business-critical\u202foperations spanning finance, procurement, HR, supply chain, and customer experience.\n\nSAP privacy statement for followers: www.sap.com\/sps\n\nAt SAP, we're committed to fostering meaningful conversations that respect everyone in our community. To maintain a positive environment, we moderate comments that:\n\u2022\tTarget individuals personally, including our employees, customers, or partners\n\u2022\tContain harassing or threatening language\/content\n\u2022\tShare personal information without consent\n\u2022\tPromote misinformation or spam or 3rd-party links\nWe will remove content that violates these guidelines without notice. We appreciate your understanding and contribution to a respectful community.\n","logo":{"url":"https:\/\/yt3.ggpht.com\/nYOjW1G2IQWESZDA5AsNAFuZKxk2vg0VRq3GHTw4xr9SdeR9c_aV17Hfx4UNu8iU0nvB8dLaMOI=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=a2fBhjutq9E#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=a2fBhjutq9E#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=a2fBhjutq9E&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=a2fBhjutq9E#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":1795}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=a2fBhjutq9E#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":22}]},"about":["Agribusiness",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/customer-experience-sapphire\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Event Highlights","Future of Supply Chain",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/industries\/","name":"Industries","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Industry","http:\/\/www.wikidata.org\/entity\/Q2976602"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/innovation-sapphire\/","name":"Innovation","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Innovation","http:\/\/www.wikidata.org\/entity\/Q174165"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/intelligent-enterprise\/","name":"Intelligent Enterprise","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Intelligent_enterprise","http:\/\/www.wikidata.org\/entity\/Q6044119"]},"SAP Sapphire",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/sustainability\/","name":"Sustainability","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sustainability","http:\/\/www.wikidata.org\/entity\/Q219416"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sustainability-in-business\/","name":"Sustainability in Business","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sustainable_business"]}],"wordCount":716,"keywords":["Digital Supply Chain","Future of Supply Chain","Omnichannel Customer Experience","Operations management","Wholesale and Supply Chain"],"articleBody":"As a self-proclaimed \u201cRetailgeek,\u201d I\u2019ve been fortunate to witness firsthand the myriad ways technology has evolved to enable, enhance, and expedite commerce.One such transformation was at SAP’s Sapphire event in Orlando. The farm-to-consume showcase led attendees from the farm, through some intricate supply chain processes, and ended at consumption in the form of ice cream treats produced on site.The immersive exhibit was a testament to the power of experiential storytelling in demonstrating real solutions to problems facing businesses and industries today. It showed how intelligent technologies — when applied with precision and purpose — can transform complex processes and deliver positive, sustainable outcomes.The farm-to-consume process brought to lifeAt Sapphire, attendees followed five steps in the cross-industry product lifecycle from origin at the farm to its final destination at the retail store with the consumer.FarmSourcingProductionDeliveryConsumeThe interactive showcase demonstrated how intelligent technologies boost efficiency, reduce costs, and improve sustainability along the food value chain.Starting at the farm, it showed how farmers can use data, IoT technology, and analytics to refine agricultural systems for better decision making right at the source. This kind of smart farming enables them to better manage field conditions, optimize crops, and reduce their use of water resources.      Digital transformation in the food industry: Trends, examples, and benefits                Digital transformation in food industry has accelerated as food companies aim to become more efficient and resilient.      Revolutionizing supply chain management\u00a0By improving visibility and traceability into the location, condition, and quality of farmed products, intelligent farming helps consumer product companies as they source ingredients for the items that they manufacture and package.The farm-to-consume exhibit showed how data solutions and business networks can boost supply chain resilience and sustainability by helping manufacturers source according to their needs.In the ice cream production line, it showed how intelligent planning technologies and real-time data help manufacturers respond to demand signals so that they can adjust production to changing consumer preferences.The use of smart sensors, AI, and analytics through each stage of the supply chain — including logistics, warehousing, and transportation management — helps streamline operations, reduce costs, and increase efficiency. Operations managers can optimize capacity and ensure products are shipped on time.At the consume stage, real-time data and analytics enable CPG brands to create personalized promotions for customers, and also fine-tune store operations.All these shiny technologies and enormous volumes of data provide better experiences for the customer by meeting their needs and preferences while delivering tangible results for the business and advancing sustainable commerce.      Managing supply chain risks: 4 ways to avoid trouble                In a volatile business environment, companies must identify supply chain risks and act proactively to reduce the impact of disruption. Here are four key strategies.      Harnessing technology for practical solutionsThe farm-to-consume showcase wasn\u2019t a static display or a mere walkthrough of theoretical applications. It was a live demonstration of how technology operates in the real world. It provided a glimpse into how the tools are implemented, how they function, and more importantly, how they drive results.In essence, the showcase was an immersive and compelling narrative about the power of technology to transform business processes, delivered through the lens of experiential storytelling. But it was more than just a story; it was a testament to SAP\u2019s commitment to providing practical, results-driven solutions.This content is hosted by a third party ( www.youtube.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowFrom farm to consumer: Real solutions with real resultsThe key message was clear: it\u2019s not about chasing trends or implementing technology for technology\u2019s sake. The primary focus is on helping businesses solve problems and achieve their goals.Not only did the attendees get to see an array of intelligent technologies and solutions in action, but they also got to taste the literal fruits of that labor when they were treated to ice cream at the end of the journey.In a world that’s often engrossed in the latest tech trends, the farm-to-consume showcase was a refreshing reminder that technology\u2019s real power lies in its ability to solve problems and deliver tangible results.  Business, better:Better outcomes.Better experiences.Get the game plan HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2023","item":"https:\/\/www.the-future-of-commerce.com\/2023\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2023\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"26","item":"https:\/\/www.the-future-of-commerce.com\/2023\/\/07\/\/26\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"From farm to consumer: Solving real business problems","item":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/26\/farm-to-consume-immersive-storytelling\/#breadcrumbitem"}]}]