[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"Privacy-enhancing technologies (PETs) are a combination of tools and methods designed to allow organizations to collect, aggregate, and analyze data while protecting individual privacy. With uncertainty surrounding third-party cookies and growing consumer concerns about online privacy, PETs have gained prominence as a crucial solution for maintaining data-driven insights without compromising user trust.","name":"What are privacy-enhancing technologies?","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"five types privacy-enhancing technologies available today","text":"<ol> <li><strong>Encryption:<\/strong> Sensitive data is turned into a secret code that only authorized users can decipher.<\/li> <li><strong>Anonymization:<\/strong> Personal information is digitally disguised so nobody can connect it to an individual or organization.<\/li> <li><strong>Differential privacy:<\/strong> A controlled level of digital \"noise\" or \"randomness\" is added to the data to keep personal details hidden while still providing accurate overall insights.<\/li> <li><strong>Homomorphic encryption:<\/strong> Sensitive data is put into a digital locked box that can be operated by others without them needing to unlock it so the information remains private.<\/li> <li><strong>Synthetic data:<\/strong> A life-like digital twin of the data that can be used for analysis without revealing any personal specifics.<\/li> <\/ol>","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","publisher":{"@type":"Organization","logo":{"@type":"ImageObject","width":"293","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"about":[{"@type":"Thing","name":"marketing (Q39809)","@id":"http:\/\/www.wikidata.org\/entity\/Q39809#Thing"},{"@type":"Thing","name":"differential privacy (Q5275358)","@id":"http:\/\/www.wikidata.org\/entity\/Q5275358#Thing"},{"@type":"Thing","name":"synthetic data (Q7662746)","@id":"https:\/\/www.wikidata.org\/wiki\/Q7662746#Thing"},{"@type":"Thing","name":"Privacy Enhancing Technologies. PET 2006 (Q106317238)","@id":"https:\/\/www.wikidata.org\/wiki\/Q106317238#Thing"},"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#About",{"@type":"Thing","name":"Encryption","@id":"https:\/\/en.wikipedia.org\/wiki\/Encryption#Thing"},{"@type":"Thing","name":"Privacy","@id":"https:\/\/en.wikipedia.org\/wiki\/Privacy#Thing"},{"@type":"Thing","name":"homomorphic encryption (Q2154943)","@id":"https:\/\/www.wikidata.org\/wiki\/Q2154943#Thing"},{"@type":"Thing","name":"consent management (Q5162855)","@id":"https:\/\/www.wikidata.org\/wiki\/Q5162855#Thing"},{"@type":"Thing","name":"customer engagement (Q5196451)","@id":"https:\/\/www.wikidata.org\/wiki\/Q5196451#Thing"},{"@type":"Thing","name":"privacy-enhancing technologies (Q7246002)","@id":"https:\/\/www.wikidata.org\/wiki\/Q7246002#Thing"},{"@type":"Thing","name":"data anonymization (Q17006654)","@id":"https:\/\/www.wikidata.org\/wiki\/Q17006654#Thing"},{"@type":"Thing","name":"Customer Identity Access Management (Q55608710)","@id":"https:\/\/www.wikidata.org\/wiki\/Q55608710#Thing"},{"@type":"Thing","name":"Customer data (Q56278300)","@id":"https:\/\/www.wikidata.org\/wiki\/Q56278300#Thing"},{"@type":"Thing","name":"Consent management platform (Q82535069)","@id":"https:\/\/www.wikidata.org\/wiki\/Q82535069#Thing"}],"keywords":["Customer Data Strategy","CIAM | Customer Identity and Access Management","Privacy","Consumer Data Privacy","Marketing Trends","Consumer Privacy","Data Privacy","Personalization and Privacy"],"url":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/","name":"Privacy-enhancing technologies are in as cookies go out","sameAs":"https:\/\/en.wikipedia.org\/wiki\/Privacy-enhancing_technologies","datePublished":"2023-10-18","headline":"Privacy-enhancing technologies rise as cookies face uncertainty","description":"Privacy-enhancing technologies offer new ways to protect data as third-party cookies face uncertainty. Learn the benefits of PETs and see real-world examples.","dateModified":"2024-08-28","image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/10\/privacy-enhancing-technologies-FTR-2.jpg","height":375,"width":1200,"@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/10\/privacy-enhancing-technologies-FTR-2.jpg"},"subjectOf":{"@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/","name":" privacy-enhancing technologies","sameAs":"https:\/\/en.wikipedia.org\/wiki\/Privacy-enhancing_technologies","about":[{"@type":"Thing","name":"Privacy-enhancing technologies","@id":"https:\/\/en.wikipedia.org\/wiki\/Privacy-enhancing_technologies#Thing"},{"@type":"Thing","name":"Privacy software","@id":"https:\/\/en.wikipedia.org\/wiki\/Privacy_software#Thing"},{"@id":"https:\/\/www.wikidata.org\/wiki\/Q7246002#Thing"},"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#About"],"mainEntity":[{"@type":"Question","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#Answer1"},"name":"What are privacy-enhancing technologies?","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#Question1"},{"@type":"Question","name":"five types privacy-enhancing technologies available today","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#Question2"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#FAQPage"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/c437b2aea84e78e5b508c12698f73553?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/c437b2aea84e78e5b508c12698f73553?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","name":"David Rand","identifier":662,"@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person"},"@id":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#BlogPosting"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2023","item":"https:\/\/www.the-future-of-commerce.com\/2023\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2023\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"18","item":"https:\/\/www.the-future-of-commerce.com\/2023\/\/10\/\/18\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Privacy-enhancing technologies rise as cookies face uncertainty","item":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/#breadcrumbitem"}]}]