Volatile economy, meet stability: CPG revenue growth management
CPG companies need systems that with agility + flexibility to revaluate promotions, plan capacity, and adjust forecasts. Old, manual systems just can't keep up.
The POI 2023 Enterprise Planning Vendor Panorama Report, recently released by the Promotion Optimization Institute, honors SAP with six best-in-class distinctions.
We’re thrilled and honored to have received this recognition from the Promotion Optimization Institute, which highlights SAP’s commitment to excellence and innovation in the consumer products industry.
POI 2023 EPx report
The annual POI Enterprise Planning Vendor Panorama Report (EPx) report assesses vendor support for CPG and retail clients. It aims to help them better understand available technologies and services, enabling them to improve trade management and maximize the profitability of their promotions.
In their 2023 report, POI recognized SAP in six categories:
- Collaboration-External
- Field Analytics & Insights
- Financial Orientation & Simulation
- Global Deployment
- Landing Dashboard
- Trade Promotion Execution (TPx) UX
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POI on SAP’s best-in-class distinctions
POI’s recognition of SAP is more than an achievement; it’s a testament to SAP’s dedication to continually evolving top-notch solutions and services to our valued customers and partners.
“SAP continues to raise the bar in improving and enhancing the user experience and functionality based on client requests,” POI said in their report.
According to the EPx report:
- Trade Promotion Management capabilities within SAP are powerful yet simple to use.
- TPM User Experience (UX): SAP offers a strong user experience delivered through HTML5. SAP has created the Trade Management Golden Process methodology based on 20+ years of working with some of the largest consumer products companies around the globe.
- Advanced Analytics User Experience (UX): POI especially likes the strong visualization when a user drills down multiple times through reporting.
“An obvious SAP differentiator is the full, native integration to SAP back-office (ERP, S/4HANA, APO, IBP, Finance, etc.), especially as it relates to settlement, accruals, and financial processing, as well as integration with Demand Planning and Retail Store Execution. Depth and expertise in the industry and the number of trained implementation partners is also both a strength and a differentiator for SAP,” POI noted.
Trade and revenue growth management: Looking forward
With constant innovation in enterprise planning, it’s only natural to wonder: What can consumer products companies expect in the future?
- SAP envisions a landscape where partnerships transcend traditional boundaries, creating ecosystems that foster innovation and shared success. Leveraging external data, partner capabilities, and solution integration in heterogenous landscapes is part of how SAP Trade & Revenue Growth Management solutions achieve breakthrough value.
- Predictive and prescriptive analytics will evolve, leveraging machine learning to anticipate market shifts and customer behaviors. Trade and revenue management solutions will become even smarter, providing businesses with actionable insights that boost performance and anticipate market trends.
- SAP’s solutions will provide ever-smarter predictive capabilities such as AI-driven simulations that can analyze multifaceted financial data in seconds. These simulations will not just forecast financial outcomes, but also strategize optimal paths.
- Integrating AI-powered machine learning algorithms in SAP Revenue Growth Optimization enables businesses to tailor promotions precisely, ensuring maximum ROI while enhancing key account manager engagement.
As the industry embarks on this exciting journey, SAP will continue to lead the way, pioneering innovations that redefine how consumer products companies strategize, collaborate, and succeed.
To access the full POI 2023 Enterprise Planning Vendor Panorama report, receive comp passes to upcoming POI events including the POI Fall Hybrid Summit, November 8-10, have access to the quarterly POI Manufacturer Connect Share Group and much more, join POI as a member.
