[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/12\/05\/augmented-reality-holiday-shopping-experience\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/12\/05\/augmented-reality-holiday-shopping-experience\/","headline":"How augmented reality boosts the holiday shopping experience","name":"How augmented reality boosts the holiday shopping experience","description":"Augmented reality technology is redefining retailers' strategies for attracting and converting holiday shoppers, both in-store and online.","datePublished":"2023-12-05","dateModified":"2025-04-17","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-popov\/#Person","name":"Kosta Popov","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-popov\/","identifier":661,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/35faf9f4c8e1ebfa51e1ce4fe3def65f4935a1bf42a8ad5d16ed39a0650f3897?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/35faf9f4c8e1ebfa51e1ce4fe3def65f4935a1bf42a8ad5d16ed39a0650f3897?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/12\/FCEE070_HolidayAds_HB.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/12\/FCEE070_HolidayAds_HB.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2023\/12\/05\/augmented-reality-holiday-shopping-experience\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=VUPH_2ZNX3E#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=VUPH_2ZNX3E","name":"Cappasity hologram demo for apparel","description":"With the Cappasity platform, it takes only 20 minutes to create AR holograms. Then, you can embed them into a website, a mobile app or display them by scanning a QR code. If you want to shoot your collection in the immersive format, contact us at support@cappasity.com\n\nVisit our website for more info: https:\/\/cappasity.com\nFind us on Facebook: https:\/\/www.facebook.com\/cappasity\/\nFind us on Instagram: https:\/\/www.instagram.com\/cappasity\/\nFind us on Twitter: https:\/\/twitter.com\/cappasity\nFind us on Linkedin: https:\/\/www.linkedin.com\/company\/cappasity-inc-\nOur Blog: https:\/\/medium.com\/cappasity-blog\n\n#Cappasity_platform","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/VUPH_2ZNX3E\/default.jpg","https:\/\/i.ytimg.com\/vi\/VUPH_2ZNX3E\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/VUPH_2ZNX3E\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/VUPH_2ZNX3E\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/VUPH_2ZNX3E\/maxresdefault.jpg"],"uploadDate":"2022-02-04T10:17:34+00:00","duration":"PT27S","embedUrl":"https:\/\/www.youtube.com\/embed\/VUPH_2ZNX3E","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCRCSGdmb2ClX-3P9A6oXkAw#Organization","url":"https:\/\/www.youtube.com\/channel\/UCRCSGdmb2ClX-3P9A6oXkAw","name":"Cappasity","description":"Cappasity is a comprehensive solution for the interactive visualization of products in 3D, which creates an immersive shopping experience for e-commerce.\n\nCappasity lets companies create & deliver 3D\/AR experiences to blur the line between online and in-store shopping. It is the first scalable and easy-to-adopt solution for complex e-commerce projects that only takes 3 minutes\/SKU to create a 3D and embed it into a store.\n\nOur clients see higher conversion rates (10-30% increase), higher time on the product page, less returns, and less customer inquiries when their products have interactive 3D images. The platform also provides unique 3D analytics tool based on AI to track customers\u2019 online behavior and ensure the best product presentation online.\u00a0\n\n","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_mbWdM-esAmnVMPD-88a_Aux30NIq-YFJORpv_TZl2hHIo=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=VUPH_2ZNX3E#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=VUPH_2ZNX3E#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=VUPH_2ZNX3E&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=VUPH_2ZNX3E#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":1510}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=VUPH_2ZNX3E#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":4}]},"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},"Holiday Articles",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/retail\/","name":"Retail","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Retail","http:\/\/www.wikidata.org\/entity\/Q126793"]},"Retail Industry","Retail Trends, Data, News"],"wordCount":682,"keywords":["Augmented Reality","Holiday Retail","Holiday Shopping and Trends","Immersive Technologien","In-store Technology","Online Returns"],"articleBody":"For retailers, the holiday season is the ultimate test. The challenges of meeting customer demands, outshining competitors, and creating stellar shopping experiences can often feel overwhelming.In an age of rapid technological advancement, retailers can get help in addressing those challenges. Augmented reality is among the many new technologies redefining retailers’ strategy for attracting and converting holiday shoppers, both in-store and online.A global survey by Snap Inc. and Publicis Media illustrated how augmented reality is reshaping retail: More than two-thirds of shoppers who experienced AR said they intend to purchase products after using the technology.Holiday standouts: Augmenting the in-store experienceAmid all the holiday offers and deals, brands must captivate their customers and deliver exceptional experiences to distinguish themselves from competitors. This is where AR technology can help, by blending digital and physical spaces.In physical stores, AR offers opportunities for virtual try-ons, enabling customers — who may be feeling their own holiday pressure — to see how clothing, accessories, or cosmetics will look without having to hunt down a fitting room.“Magic mirrors” in a brick-and-mortar stores help customers virtually try on multiple items in different colors and sizes without having to physically change them.Interactive product demonstrations are another way AR technology can help retailers provide outstanding in-store experiences. For instance, AR can show how kitchen appliances work or provide information about the origin and manufacture of a product when a customer scans a QR code.When it comes to fashion items, brands can create interactive AR holograms, featuring models wearing their apparel and accessories. These animated visualizations help shoppers see the materials in movement, offering a complete view of products.How that works: A consumer scans a QR code to see an outfit spring to life on their smartphone and turn into an interactive AR hologram\u00a0 featuring a model posing in the items they’re interested in.      AR examples in e-commerce: A whole new shopping experience                Augmented reality is transforming online shopping. Find out how brands are using AR technologies to deliver innovative e-commerce experiences.      Augmented reality tackles the online holiday return problem\u00a0AR technology addresses one of the most pressing online shopping challenges for retailers \u2014 the surge in returns after the holidays.A study by the National Retail Federation estimated that retailers were expected to see an average of 17.9% of merchandise bought during the 2022 holiday season returned. That totals about $171 billion in returned items.An extended holiday shopping season, heavy discounts, and bargain-seeking consumers drove up returns last year, according to Insider Intelligence. Retailers should brace for a similar trend this year and plan carefully, researchers warned.One factor that can contribute to online returns is the disparity between the product images the consumer sees versus what they receive.AR can help retailers tackle this problem by offering consumers many ways to explore products, from visualizing them in real-life settings to virtually trying them on from the comfort of their homes. As a result, online shoppers gain a more accurate understanding of products to boost the chances that it will be the right item for them.This content is hosted by a third party ( api.cappasity.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowClick the \u201ccube\u201d icon to experience the 3D view in ARThe\u00a0 Snap\/Publicis Media survey found that 80% of shoppers said they feel more confident in their purchases when using the technology. Moreover,\u00a066% of shoppers who use AR are less likely to return their purchases.Beyond the holidays: AR and the future of shoppingAugmented reality technologies are poised to become mainstream as more retailers incorporate them into the shopping experience. From trying on different fashions to seeing how a new bookcase might look in your living room, AR is transforming retail.By offering immersive and interactive experiences that bolster customer confidence and reduce returns, AR redefines the shopping landscape. boosting customer experience and driving better results for retailers.  B2B, B2C, B2B2C.Unlock growth. Drive revenue. Scale effortlessly.\u00a0Take a tour of commerce that clicks\u00a0HERE. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2023","item":"https:\/\/www.the-future-of-commerce.com\/2023\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2023\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2023\/\/12\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"How augmented reality boosts the holiday shopping experience","item":"https:\/\/www.the-future-of-commerce.com\/2023\/12\/05\/augmented-reality-holiday-shopping-experience\/#breadcrumbitem"}]}]