[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"Video commerce  is the use of video for online marketing and sales. It has different formats, from shoppable videos to live shopping.","name":"What is video commerce?","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"Shoppable videos are a video experience where viewers can instantly access product information. This can be through product carousels overlaid on the video or through clickable hotspots that reveal additional product details. Shoppable video technologies can be applied to any video, from short-form social content to ad campaign videos and long-form videos.","name":"Shoppable videos","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"Livestream shopping or live commerce, is a modern version of home shopping on TV that blends entertainment and shopping. A live stream video is combined with interactive elements, including  real-time comments, reactions, polls and shoppable products.","name":"Livestream shopping","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#Answer3"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","about":[{"@type":"Thing","name":"E-commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"},{"@type":"Thing","name":"customer engagement","@id":"https:\/\/www.wikidata.org\/wiki\/Q5196451"},"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#About",{"@type":"Thing","name":"Commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/Commerce#Thing"},{"@type":"Thing","name":"B2C Commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/Direct-to-consumer#Thing"},{"@type":"Thing","name":"Livestream shopping","@id":"https:\/\/en.wikipedia.org\/wiki\/Livestream_shopping#Thing"},{"@type":"Thing","name":"Livestreaming e-commerce in China","@id":"https:\/\/en.wikipedia.org\/wiki\/Livestreaming_e-commerce_in_China#Thing"},{"@type":"Thing","name":"Marketing","@id":"https:\/\/en.wikipedia.org\/wiki\/Marketing"},{"@type":"Thing","name":"Retail","@id":"https:\/\/en.wikipedia.org\/wiki\/Retail#Thing"},{"@type":"Thing","name":"Video Commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/Video_commerce#Thing"},{"@type":"Thing","name":"Retail","@id":"https:\/\/www.wikidata.org\/wiki\/Q126793#Thing"},{"@type":"Thing","name":"Video commerce (Q7927898)","@id":"https:\/\/www.wikidata.org\/wiki\/Q7927898#Thing"},{"@type":"Thing","name":"livestream shopping (Q106298799)","@id":"https:\/\/www.wikidata.org\/wiki\/Q106298799#Thing"}],"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"keywords":["TikTok","SAP Partners","Retail Trends","China","Video","E-commerce Trends","Video Marketing","Influencer Marketing"],"url":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/","name":"Video commerce then and now: Finding success in the West","headline":"Video commerce then and now: Finding success in the West","datePublished":"2024-02-26","description":"The global video commerce market is expected to reach $2.8 trillion by 2028 and is quickly growing into one of the core channels for e-commerce sales. ","dateModified":"2024-02-26","subjectOf":{"@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/","name":"Video Commerce","about":[{"@id":"https:\/\/en.wikipedia.org\/wiki\/Livestream_shopping#Thing"},{"@id":"https:\/\/en.wikipedia.org\/wiki\/Video_commerce#Thing"},{"@id":"https:\/\/www.wikidata.org\/wiki\/Q7927898#Thing"},{"@id":"https:\/\/www.wikidata.org\/wiki\/Q106298799#Thing"}],"mainEntity":[{"@type":"Question","name":"What is video commerce?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#Question1"},{"@type":"Question","name":"Shoppable videos","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#Question2"},{"@type":"Question","name":"Livestream shopping","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#Question3"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#FAQPage"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/02\/Video-Commerce_FTR.jpeg","height":375,"width":1200,"@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/02\/Video-Commerce_FTR.jpeg"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/d3df6d4ce2c193e3c189dd5dc6262008?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/d3df6d4ce2c193e3c189dd5dc6262008?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/karoline-gross\/","name":"Karoline Gross","identifier":796,"@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/karoline-gross\/#Person"},"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#BlogPosting"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2024","item":"https:\/\/www.the-future-of-commerce.com\/2024\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2024\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"26","item":"https:\/\/www.the-future-of-commerce.com\/2024\/\/02\/\/26\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Video commerce then and now: Finding success in the West","item":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/26\/video-commerce-definition-history-examples\/#breadcrumbitem"}]}]