[{"@context":"http:\/\/schema.org","@type":"BlogPosting","keywords":["Auto Industry","Automotive","Brand Management","Brand Engagement","CRM | Customer Relationship Management","Brand Experience","Brand Loyalty","Brand Marketing","Customer Experience Management"],"dateModified":"2025-03-11","url":"https:\/\/www.the-future-of-commerce.com\/2025\/02\/25\/oem-automotive-brand-management\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/02\/25\/oem-automotive-brand-management\/","name":"OEM automotive brand management: Dealership risks and strategies","headline":"OEM automotive brand management: Dealership risks and strategies","datePublished":"2025-02-25","description":"Automotive OEMs face unique challenges when it comes to brand management. They must make sure their dealerships and service centers act as reliable brand ambassadors rather than as independent entities with mixed service standards.","about":[{"@type":"Thing","name":"Automotive industry","@id":"https:\/\/en.wikipedia.org\/wiki\/Automotive_industry#Thing"},{"@type":"Thing","name":"Car dealership","@id":"https:\/\/en.wikipedia.org\/wiki\/Car_dealership#Thing"},{"@type":"Thing","name":"Customer experience","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_experience"},{"@type":"Thing","name":"Customer relationship management (CRM)","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_relationship_management#Thing"},{"@type":"Thing","name":"Original equipment manufacturer","@id":"https:\/\/en.wikipedia.org\/wiki\/Original_equipment_manufacturer#Thing"},{"@type":"Thing","name":"Service (motor vehicle)","@id":"https:\/\/en.wikipedia.org\/wiki\/Service_(motor_vehicle)#Thing"},{"@type":"Thing","name":"Customer data (Q56278300)","@id":"https:\/\/www.wikidata.org\/wiki\/Q56278300#Thing"}],"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/02\/automotive-brand-management-FTR.jpg","height":375,"width":1200,"@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/02\/automotive-brand-management-FTR.jpg"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/c774f9ba7f94252e98d2a1c7b9278a56?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/c774f9ba7f94252e98d2a1c7b9278a56?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sebastien-trahan\/","name":"Sebastien Trahan","identifier":358,"@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sebastien-trahan\/#Person"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2025\/02\/25\/oem-automotive-brand-management\/#BlogPosting"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2025","item":"https:\/\/www.the-future-of-commerce.com\/2025\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2025\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"25","item":"https:\/\/www.the-future-of-commerce.com\/2025\/\/02\/\/25\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"OEM automotive brand management: Dealership risks and strategies","item":"https:\/\/www.the-future-of-commerce.com\/2025\/02\/25\/oem-automotive-brand-management\/#breadcrumbitem"}]}]