What is a customer data platform? A CDP is a prebuilt software system that collects, organizes, and centralizes customer data to build comprehensive customer profiles for use in marketing and other business operations.<\/p>\n
Benefits of a customer data platform include:<\/p>\n
Keep this page handy to keep up with the latest CDP trends and best practices.<\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/07\/what-is-customer-360-definition-benefits\/","headline":"Greatest hits of Customer 360: Definition, benefits, examples","url":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/07\/what-is-customer-360-definition-benefits\/","datePublished":"2022-09-07","dateModified":"2022-09-08","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/07\/what-is-customer-360-definition-benefits\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily 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