{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/#CollectionPage","headline":"CDP: Customer Data Platform Category","description":"

What is a customer data platform? A CDP is a prebuilt software system that collects, organizes, and centralizes customer data to build comprehensive customer profiles for use in marketing and other business operations.<\/p>\n

Benefits of a customer data platform include:<\/p>\n

    \n
  1. Building customer trust<\/li>\n
  2. Breaking down data silos<\/li>\n
  3. Personalized marketing<\/li>\n<\/ol>\n

    Keep this page handy to keep up with the latest CDP trends and best practices.<\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/26\/benefits-of-a-customer-data-cloud\/","headline":"Trust matters: Benefits of a customer data cloud you may not have considered","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/26\/benefits-of-a-customer-data-cloud\/","datePublished":"2019-09-26","dateModified":"2023-08-30","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/26\/benefits-of-a-customer-data-cloud\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-26c6939177c504564aca2e6744b3998c.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-26c6939177c504564aca2e6744b3998c.jpeg","height":375,"width":1200},"keywords":["Benefits of a CDP","CDP | Customer Data Platform","Consumer Trust","Customer Trust","Data Privacy","GDPR"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/11\/05\/sap-hybris-gigya-acquisition\/","headline":"Customer consent and transparency: The new frontier of customer data","url":"https:\/\/www.the-future-of-commerce.com\/2017\/11\/05\/sap-hybris-gigya-acquisition\/","datePublished":"2017-11-05","dateModified":"2023-06-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/11\/05\/sap-hybris-gigya-acquisition\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/carsten-thoma\/#Person","name":"Carsten Thoma","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/carsten-thoma\/","identifier":247,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/efa87d9810824dccbe03eeee49b000343e7ddb4ce9da8c4ac2ffa8b46dc5067e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/efa87d9810824dccbe03eeee49b000343e7ddb4ce9da8c4ac2ffa8b46dc5067e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/11\/thumbnail-daa5fea1c04241d482471d7b676a9ee0.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/11\/thumbnail-daa5fea1c04241d482471d7b676a9ee0.jpeg","height":375,"width":1200},"keywords":["Big Data","CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Commerce","Customer Data","Customer Experience | CX","Future of Commerce","Gigya","Intelligent Enterprise","Privacy"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/16\/marketing-data-security-and-privacy\/","headline":"Marketing data: An asset and a challenge","url":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/16\/marketing-data-security-and-privacy\/","datePublished":"2017-10-16","dateModified":"2023-04-05","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/16\/marketing-data-security-and-privacy\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jackie-palmer\/#Person","name":"Jackie Palmer","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jackie-palmer\/","identifier":248,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7dc4f7dc0cedd67f7473ea06d69b509ec84b573691072401ce5dc90cb3a89d91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7dc4f7dc0cedd67f7473ea06d69b509ec84b573691072401ce5dc90cb3a89d91?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/10\/Marketing-Data_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/10\/Marketing-Data_FTR.jpg","height":375,"width":1200},"keywords":["B2B Sales","Big Data","Customer Data","Customer Engagement","Data","E-commerce","Marketing","Privacy","Privacy Laws","Sales","Sales and Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/10\/21\/personalization-paradox-marketing\/","headline":"How can marketers fix the personalization paradox?","url":"https:\/\/www.the-future-of-commerce.com\/2016\/10\/21\/personalization-paradox-marketing\/","datePublished":"2016-10-21","dateModified":"2021-11-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/10\/21\/personalization-paradox-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/christopher-koch\/#Person","name":"Christopher Koch","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/christopher-koch\/","identifier":190,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3a963276e41213d9d9d4cd66a9c64364a6dbd0d35f772fd11fe860d943195888?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3a963276e41213d9d9d4cd66a9c64364a6dbd0d35f772fd11fe860d943195888?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/10\/thumbnail-0e4fe894b50c962389189a42e697a937.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/10\/thumbnail-0e4fe894b50c962389189a42e697a937.jpeg","height":375,"width":1200},"keywords":["Customer Engagement","Customer Experience | CX","Data","Marketing","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/07\/11\/data-marketing-tactics\/","headline":"Going dark: Less dark data, more hard marketing decisions","url":"https:\/\/www.the-future-of-commerce.com\/2016\/07\/11\/data-marketing-tactics\/","datePublished":"2016-07-11","dateModified":"2021-12-28","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/07\/11\/data-marketing-tactics\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/nicholas-kontopoulos\/#Person","name":"Nicholas Kontopoulos","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/nicholas-kontopoulos\/","identifier":125,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fb36cca2088417df2699005e70d62e9a244d1038869a8a9061e4deadd352eb51?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb36cca2088417df2699005e70d62e9a244d1038869a8a9061e4deadd352eb51?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/07\/dark-data-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/07\/dark-data-FTR.jpeg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","Data","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/02\/19\/contextual-marketing\/","headline":"Why context in marketing is worth (at least) 80 IQ points","url":"https:\/\/www.the-future-of-commerce.com\/2016\/02\/19\/contextual-marketing\/","datePublished":"2016-02-19","dateModified":"2021-12-28","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/02\/19\/contextual-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/roland-van-breukelen\/#Person","name":"Roland van Breukelen","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/roland-van-breukelen\/","identifier":154,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b29ce2c3e20d8084c8710774e08518544ec63e9056abbc4d7cfac427f47a871a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b29ce2c3e20d8084c8710774e08518544ec63e9056abbc4d7cfac427f47a871a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/02\/smart-woman.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/02\/smart-woman.jpg","height":375,"width":1200},"keywords":["Contextual Marketing","Data Privacy","Personalization and Privacy"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/09\/08\/why-eu-data-regulations-affect-crm-and-your-cloud\/","headline":"Why EU data regulations affect customer engagement and your cloud","url":"https:\/\/www.the-future-of-commerce.com\/2015\/09\/08\/why-eu-data-regulations-affect-crm-and-your-cloud\/","datePublished":"2015-09-08","dateModified":"2021-09-01","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/09\/08\/why-eu-data-regulations-affect-crm-and-your-cloud\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ward\/#Person","name":"Chris Ward","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ward\/","identifier":121,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69fd5d005293aac59bc89ad6f04f41eeddf031f89928218d1d14f6c2506729af?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69fd5d005293aac59bc89ad6f04f41eeddf031f89928218d1d14f6c2506729af?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/09\/FOC_2015-09-08_HERO.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/09\/FOC_2015-09-08_HERO.jpg","height":370,"width":1200},"keywords":["Cloud","Commerce","CRM | Customer Relationship Management","Data","EU Data Regulations","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/07\/01\/3-steps-to-building-a-platform-for-strong-customer-relationships\/","headline":"E-Commerce Customer Lifecycle Platform (ECLP): 3 steps to building better customer relationships","url":"https:\/\/www.the-future-of-commerce.com\/2014\/07\/01\/3-steps-to-building-a-platform-for-strong-customer-relationships\/","datePublished":"2014-07-01","dateModified":"2024-04-12","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2014\/07\/01\/3-steps-to-building-a-platform-for-strong-customer-relationships\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ross-beyeler\/#Person","name":"Ross Beyeler","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ross-beyeler\/","identifier":88,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/269650492f85acfe963a6f001bb44e0a424066d1a06d762948c9501a8c975c38?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/269650492f85acfe963a6f001bb44e0a424066d1a06d762948c9501a8c975c38?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/05\/LoyaltyPlatform_1200x371.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/05\/LoyaltyPlatform_1200x371.jpg","height":375,"width":1200},"keywords":["Customer Engagement","Customer Profile Management","Data","E-commerce"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},"Customer profiles: Customer Identity + Access Management (CIAM) for B2B and B2C",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}]}