{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/#CollectionPage","headline":"E-Commerce Category","description":"<a href=\"https:\/\/event.on24.com\/wcc\/r\/4751227\/680D33524FF18844E4CCFD07AF6B6A68?partnerref=blogs-glo-FoC\" class=\"js-dont-read post-banner\" data-unilnk-region=\"post-banner\" lang=\"en\"><img class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 1202 250'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/10\/Category-banner-Coveo-e-com-webinar-2.gif\" alt=\"Text reads: TWO HUNDRED E-COMMERCE LEADERS. ONE CAN&#039;T-MISS REALITY CHECK. AI is crucial to e-commerce, but adoption is HARD. Join a REAL-TALK SESSION on the STATE of AI in E-COMMERCE, with LIVE Q+A, STATS you need to know, and STRATEGIES to meet the moment. &quot;REGISTER HERE&quot; is the text on a button. \" \/><\/a>\n<p><strong>E-commerce is the buying and selling of goods or services via the internet. It\u2019s also referred to as electronic commerce or internet commerce.<\/strong><\/p>\n<p><strong>Today, there&#8217;s nothing traditional about what it takes for consumers to click, buy, and come back for more \u2013 but awareness of market trends and customer expectations along with a great e-commerce platform is a must.<\/strong><\/p>\n<p>Our expert content provides everything you need to keep up with the latest trends, news, and technologies in e-commerce, including:<\/p>\n<ol>\n<li>Social commerce<\/li>\n<li>D2C personalization<\/li>\n<li>Subscription commerce<\/li>\n<li>Wholesale marketplaces<\/li>\n<li>Online returns<\/li>\n<li>Order fulfillment<\/li>\n<li>Payment options<\/li>\n<li>Sustainable commerce<\/li>\n<li>Headless + composable commerce<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/15\/amazon-fba-jumpstart\/","headline":"Amazon FBA jumpstart: Financing options and seller tips","url":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/15\/amazon-fba-jumpstart\/","datePublished":"2022-09-15","dateModified":"2023-02-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/15\/amazon-fba-jumpstart\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tomer-david\/#Person","name":"Tomer David","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tomer-david\/","identifier":672,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c1f89ae706f74547cbd3162ef5bd3090f3a04a33dd90d346ebe40a316b8f337e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c1f89ae706f74547cbd3162ef5bd3090f3a04a33dd90d346ebe40a316b8f337e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/09\/Amazon-FBA_FTRx.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/09\/Amazon-FBA_FTRx.jpg","height":375,"width":1200},"keywords":["Amazon","B2C E-commerce","Finance"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/08\/e-commerce-supply-chain-prepping-for-next-generation\/","headline":"E-commerce supply chain: Prepping for the next generation","url":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/08\/e-commerce-supply-chain-prepping-for-next-generation\/","datePublished":"2022-09-08","dateModified":"2022-11-14","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/08\/e-commerce-supply-chain-prepping-for-next-generation\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/elizabeth-scott\/#Person","name":"Elizabeth Scott","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/elizabeth-scott\/","identifier":667,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0f74122f7560f858a55f88ab4be910c5f3fa224be7aa9d101bfd08a1ef9599c8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f74122f7560f858a55f88ab4be910c5f3fa224be7aa9d101bfd08a1ef9599c8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/09\/Ecommerce-Supply-Chain_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/09\/Ecommerce-Supply-Chain_FTR.jpg","height":375,"width":1200},"keywords":["Consumer Behavior","E-commerce Trends","Generation Z","Supply Chain","Sustainable Commerce","Sustainable Retail"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/30\/future-of-digital-customer-engagement\/","headline":"Delight doesn&#8217;t fly: Digital customer engagement for the future","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/30\/future-of-digital-customer-engagement\/","datePublished":"2022-08-30","dateModified":"2022-08-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/30\/future-of-digital-customer-engagement\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Digital-Customer-Engagment-FTR1.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Digital-Customer-Engagment-FTR1.jpeg","height":375,"width":1200},"keywords":["360 View","Amazon","Customer Data","Customer Engagement","Customer Journey","Digital Marketing","Digital Natives","Generation X","Generation Z","Millennials","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/22\/report-debunks-roas-obsession-in-e-commerce\/","headline":"Report debunks ROAS obsession in e-commerce","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/22\/report-debunks-roas-obsession-in-e-commerce\/","datePublished":"2022-08-22","dateModified":"2022-08-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/22\/report-debunks-roas-obsession-in-e-commerce\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-ROAS_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-ROAS_FTR.jpg","height":375,"width":1200},"keywords":["Advertising","Commerce","E-commerce Trends","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/17\/the-power-of-a-positive-mindset-for-dtc\/","headline":"The power of a positive mindset for DTC growth","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/17\/the-power-of-a-positive-mindset-for-dtc\/","datePublished":"2022-08-17","dateModified":"2023-03-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/17\/the-power-of-a-positive-mindset-for-dtc\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/branden-moskwa\/#Person","name":"Branden Moskwa","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/branden-moskwa\/","identifier":658,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/14fcf00cc9499089b842f92e8561e49c326601f94533442f8dc629d6de0c1994?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14fcf00cc9499089b842f92e8561e49c326601f94533442f8dc629d6de0c1994?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Positive-mindset_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Positive-mindset_FTR.jpg","height":375,"width":1200},"keywords":["Commerce","CPG | Consumer Packaged Goods","DTC","Health and Wellness","Small Business"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/15\/subscription-loyalty-tips\/","headline":"Subscription loyalty: 5 ways to keep customers happy","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/15\/subscription-loyalty-tips\/","datePublished":"2022-08-15","dateModified":"2023-10-16","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/15\/subscription-loyalty-tips\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/crystal-bedell\/#Person","name":"Crystal Bedell","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/crystal-bedell\/","identifier":641,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/714b5eeed9b250bda3688d246371002648d9f312d9835cd9c26197d217960e52?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/714b5eeed9b250bda3688d246371002648d9f312d9835cd9c26197d217960e52?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/subscription-loyalty_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/subscription-loyalty_FTR.jpg","height":375,"width":1200},"keywords":["Customer Loyalty","Personalization In Retail","Subscription Commerce","Subscription Services"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","headline":"Welcome to Generation Alpha: Definition, stats, predictions","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","datePublished":"2022-08-09","dateModified":"2025-06-03","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2002-Generation-Alpha_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2002-Generation-Alpha_FTR.jpg","height":375,"width":1200},"keywords":["Future Commerce Trends","Generation Alpha","Generation Z","Millennials"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/01\/guerilla-marketing-cpg-industry\/","headline":"Guerrilla marketing makes a comeback in the CPG playbook","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/01\/guerilla-marketing-cpg-industry\/","datePublished":"2022-08-01","dateModified":"2023-03-01","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/01\/guerilla-marketing-cpg-industry\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/branden-moskwa\/#Person","name":"Branden Moskwa","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/branden-moskwa\/","identifier":658,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/14fcf00cc9499089b842f92e8561e49c326601f94533442f8dc629d6de0c1994?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14fcf00cc9499089b842f92e8561e49c326601f94533442f8dc629d6de0c1994?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Guerilla-Marketing-2022_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Guerilla-Marketing-2022_FTR.jpg","height":375,"width":1200},"keywords":["B2C Marketing","Commerce","Commerce Trends","CPG | Consumer Packaged Goods","Customer Engagement","DTC","Retail Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/28\/how-to-grow-your-online-store-5-ways\/","headline":"How to grow your online store: 5 ways to ramp up sales","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/28\/how-to-grow-your-online-store-5-ways\/","datePublished":"2022-07-28","dateModified":"2023-03-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/28\/how-to-grow-your-online-store-5-ways\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jake-rheude\/#Person","name":"Jake Rheude","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jake-rheude\/","identifier":576,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b611ec3de116ce1677d0b699374918d7efa5ea23e8e6dc70e52290b8bd0b3b11?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b611ec3de116ce1677d0b699374918d7efa5ea23e8e6dc70e52290b8bd0b3b11?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Grow-online-store-ADM_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Grow-online-store-ADM_FTR.jpg","height":375,"width":1200},"keywords":["E-commerce Trends","Email Marketing","Order Fulfillment","SEO","Social Media","Website Performance"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/27\/how-to-win-customers-for-life\/","headline":"Gen Z and Generation Alpha rising: How brands can win customers for life","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/27\/how-to-win-customers-for-life\/","datePublished":"2022-07-27","dateModified":"2023-10-05","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/27\/how-to-win-customers-for-life\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Gen-Alpha_2022_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Gen-Alpha_2022_FTR.jpg","height":375,"width":1200},"keywords":["Brand Engagement","Brand Loyalty","CDP | Customer Data Platform","Customer Data Strategy","Customer Engagement","Customer Loyalty","Generation Alpha","Generation Z","Retail Trends"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},"Customer profiles: Customer Identity + Access Management (CIAM) for B2B and B2C",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},"Future of Grocery Retail","Future of Supply Chain",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},"Retail Trends, Data, News"]}