Brian Beck

SVP, E-commerce and Omni-Channel Strategy


Brian Beck has 20+ years of experience, including more than a decade as a hands-on C-level e-commerce executive.  He has achieved high growth rates in excess of 100% per year and has held full P&L responsibility up to $100 million as the lead digital executive in both early stage and multi-billion dollar enterprises. He is an expert in the areas of omni-channel and e-commerce strategy, online marketing and customer acquisition, web site experience / merchandising, technology evaluation and selection, and all operational aspects of building online commerce organizations.

Brian is currently an advisor to retailers, manufacturers, and distributors on digital commerce strategy through his role as SVP of e-commerce and Omni-Channel Strategy at Guidance. His recent clients include both B2B and B2C industry leaders such as Brasseler USA, Five Below, Charming Charlie, Johnny Was, Sole Society, Epson, Harry & David, Teleflora, and many others.

Prior to Guidance, Brian served in executive e-commerce roles at Pacific Sunwear of California, Harbor Freight Tools,, and several other firms. He holds an MBA and BA, both from Rutgers University.

Articles by Brian: