Jess Hurley is the P&C, General Insurance Global Market Lead at  EIS; she has an MBA in marketing with over two decades of marketing, sales, and large program and project management experience at large software and services firms (IBM, TCS, Virtusa, and WNS) focused on the insurance industry. Jess has worked with companies since 1997 developing multilingual digital storefronts in the early days and then developing go-to-market strategies to B2B customers and channel partners, and was a founding member of an IBM software channel program that drove more than $300M in new revenue in 2 years. In her role as  P&C, General Insurance Global Market Lead Jess leads and executes a global go-to-market strategy by engaging industry analysts, PR, integration partners, as well as writing blogs and supporting sales enablement, and performing technical demonstrations.