John Licata is Vice President and Chief Innovation Foresight Strategist for SAP’s Future Hub where he helps inspire SAP’s long-term innovation vision. An always on mind with a proven track for uncovering emerging trends ahead of mainstream thinking, John is focused on supporting sustainability, human ingenuity, finance and the future of work (including the metaverse and Web 3.0).  

Before joining SAP, John was CEO of Blue Phoenix Inc. and has led research and strategy projects for the likes of Dow Jones, Salomon Smith Barney, Toyota and other leading global brands.  

His passion for digital innovation and his diverse experience has made him a highly sought out industry veteran whose viewpoints are well known and documented in the media (ex. Bloomberg, Reuters, CNBC, Business News Network, Fox Business Channel). John graduated from Saint Peter’s University and holds an EMBA from New York University’s Stern School of Business.