{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/#CollectionPage","headline":"Customer Data Category","description":"

As business becomes more and more digital, customer data has become vital. Companies can leverage customer data to improve customer experience, increase operational efficiency, and boost the bottom line.<\/p>\n

Bookmark this page to learn best practices for managing customer data and to keep up with the latest customer data trends, news, and thought leadership.<\/p>\n

Topics include:<\/p>\n

    \n
  1. The power of first-party data for marketers<\/li>\n
  2. Consumer privacy<\/li>\n
  3. The rise of zero-party data<\/li>\n
  4. The evolution of customer data platforms<\/li>\n
  5. Customer identity and access management (CIAM)<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/06\/cdp-solutions\/","headline":"Three ways CDP solutions earn brand trust and loyalty","url":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/06\/cdp-solutions\/","datePublished":"2020-08-06","dateModified":"2021-03-01","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/06\/cdp-solutions\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/andrea-rus\/#Person","name":"Andrea Rus","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/andrea-rus\/","identifier":446,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/12504ff0e1f8a0175c31ad4c46124d4f3fe251b14a17946314b6b49d0b9d6ebb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/12504ff0e1f8a0175c31ad4c46124d4f3fe251b14a17946314b6b49d0b9d6ebb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/08\/CDP-solutions.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/08\/CDP-solutions.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","headline":"What is CIAM: Benefits, security features, build vs buy decision in 2025","url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","datePublished":"2020-07-08","dateModified":"2025-06-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/08\/ciam-customer-identity-access-management\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/CIAM.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/CIAM.jpg","height":375,"width":1200},"keywords":["CCPA | California Consumer Privacy Act","CIAM | Customer Identity and Access Management","Data Protection","Experience Economy"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/20\/ways-to-protect-your-personal-data\/","headline":"Privacy, please! 3 ways to protect your personal data","url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/20\/ways-to-protect-your-personal-data\/","datePublished":"2020-02-20","dateModified":"2023-02-05","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/20\/ways-to-protect-your-personal-data\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/stephanie-thum\/#Person","name":"Stephanie Thum","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/stephanie-thum\/","identifier":334,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/05bbc9017e3f89b9d6d4846c0cf0828093f534181adceca83e1773c2378f6385?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/05bbc9017e3f89b9d6d4846c0cf0828093f534181adceca83e1773c2378f6385?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-fd2edb816d587b1369bb5655645ece0c.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-fd2edb816d587b1369bb5655645ece0c.jpeg","height":375,"width":1200},"keywords":["2020 Trends","Customer Data","Data Privacy","Data Protection"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/13\/salesforce-ccpa-data-privacy-lawsuit\/","headline":"CCPA lands its first punch as Salesforce and Hanna Andersson hit with lawsuit","url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/13\/salesforce-ccpa-data-privacy-lawsuit\/","datePublished":"2020-02-13","dateModified":"2024-06-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/13\/salesforce-ccpa-data-privacy-lawsuit\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-ba5a501d0d838eba34ed7ef70c6d9667.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-ba5a501d0d838eba34ed7ef70c6d9667.jpeg","height":375,"width":1200},"keywords":["CCPA | California Consumer Privacy Act","Consumer Data Privacy","GDPR"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/04\/consumer-data-privacy\/","headline":"You’ve purchased one item: How many companies now have your private data?","url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/04\/consumer-data-privacy\/","datePublished":"2020-02-04","dateModified":"2023-08-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/04\/consumer-data-privacy\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-d74272dfcff271e4440130a741edaa47.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-d74272dfcff271e4440130a741edaa47.jpeg","height":375,"width":1200},"keywords":["2020 Trends","Consumer Data Privacy","Data Privacy","GDPR Fines"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/28\/customer-data-corporate-responsibility\/","headline":"Customer data\u2019s starring role in corporate ethos and innovation","url":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/28\/customer-data-corporate-responsibility\/","datePublished":"2020-01-28","dateModified":"2021-03-01","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/28\/customer-data-corporate-responsibility\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/thumbnail-bf1840504dc6d358340b650ed7c74cac.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/thumbnail-bf1840504dc6d358340b650ed7c74cac.jpeg","height":375,"width":1200},"keywords":["Customer Data","Data Privacy"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/09\/data-protection-trends-2020\/","headline":"Top 3 consumer privacy & data protection trends for execs to understand","url":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/09\/data-protection-trends-2020\/","datePublished":"2020-01-09","dateModified":"2023-03-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/09\/data-protection-trends-2020\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/rooly-eliezerov\/#Person","name":"Rooly Eliezerov","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/rooly-eliezerov\/","identifier":394,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/73195b433e2bbaffeb937829673767bf09ca1e4c81dec1f22415c7eb697c2016?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/73195b433e2bbaffeb937829673767bf09ca1e4c81dec1f22415c7eb697c2016?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/thumbnail-4a1a52d889aa8e4a08d64f9d9e10c746.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/thumbnail-4a1a52d889aa8e4a08d64f9d9e10c746.jpeg","height":375,"width":1200},"keywords":["Data Privacy","Data Protection","GDPR"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/07\/customer-data-trends-in-2020\/","headline":"Customer data trends: Impacting business and CX for years to come","url":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/07\/customer-data-trends-in-2020\/","datePublished":"2020-01-07","dateModified":"2021-04-26","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/07\/customer-data-trends-in-2020\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ben-jackson\/#Person","name":"Ben Jackson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ben-jackson\/","identifier":356,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/82c64e3f861af891d7fdc34c2ae77a6fdeb6a52e0a5b7c173aff9d148ca8e11a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82c64e3f861af891d7fdc34c2ae77a6fdeb6a52e0a5b7c173aff9d148ca8e11a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/thumbnail-b230a5e163ed795fc7168eaaad4c3d35.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/thumbnail-b230a5e163ed795fc7168eaaad4c3d35.jpeg","height":375,"width":1200},"keywords":["2020 Trends","Customer Data","Living Profile"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/06\/data-privacy-issues-for-2020\/","headline":"Why you need a data platform: Top 5 data privacy issues","url":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/06\/data-privacy-issues-for-2020\/","datePublished":"2020-01-06","dateModified":"2022-05-13","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/06\/data-privacy-issues-for-2020\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/data_privacy_issues_2020.gif","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/data_privacy_issues_2020.gif","height":375,"width":1200},"keywords":["2020 Trends","Chief Data Officer | CDO","Data Privacy"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/22\/what-is-customer-relationship-management\/","headline":"Customer relationship management: Building brand longevity, one customer at a time","url":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/22\/what-is-customer-relationship-management\/","datePublished":"2019-11-22","dateModified":"2024-02-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/22\/what-is-customer-relationship-management\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/11\/thumbnail-3ebbe28bccfec2f27c8d183071b0752e.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/11\/thumbnail-3ebbe28bccfec2f27c8d183071b0752e.jpeg","height":375,"width":1200},"keywords":["CRM | Customer Relationship Management"]}],"about":["Commerce Platforms + Software",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/crm\/","name":"CRM","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_relationship_management","http:\/\/www.wikidata.org\/entity\/Q485643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/","name":"Sales","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sales","http:\/\/www.wikidata.org\/entity\/Q194189"]}]}