{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/#CollectionPage","headline":"Customer Data Category","description":"

As business becomes more and more digital, customer data has become vital. Companies can leverage customer data to improve customer experience, increase operational efficiency, and boost the bottom line.<\/p>\n

Bookmark this page to learn best practices for managing customer data and to keep up with the latest customer data trends, news, and thought leadership.<\/p>\n

Topics include:<\/p>\n

    \n
  1. The power of first-party data for marketers<\/li>\n
  2. Consumer privacy<\/li>\n
  3. The rise of zero-party data<\/li>\n
  4. The evolution of customer data platforms<\/li>\n
  5. Customer identity and access management (CIAM)<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/17\/the-future-of-sports-digital-experiences\/","headline":"The future of sports: Digital experiences for the win","url":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/17\/the-future-of-sports-digital-experiences\/","datePublished":"2022-11-17","dateModified":"2024-12-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/17\/the-future-of-sports-digital-experiences\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/pamela-a-dunn\/#Person","name":"Pamela A. Dunn","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/pamela-a-dunn\/","identifier":686,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f94815cb0e073d066f817a8520992395bbae00c0daddb8e51f1b50b86e011ec2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f94815cb0e073d066f817a8520992395bbae00c0daddb8e51f1b50b86e011ec2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/Hockey-eh-_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/Hockey-eh-_FTR.jpg","height":375,"width":1200},"keywords":["B2B Industries","Customer Engagement","Customer Experience Trends","Digital Experience Trends","Digital Marketing","Hospitality Industry","Small Business"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/27\/digital-commerce-leaders-stats\/","headline":"Ahead of the pack: Digital commerce leaders, stats, and trends","url":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/27\/digital-commerce-leaders-stats\/","datePublished":"2022-09-27","dateModified":"2024-09-09","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/27\/digital-commerce-leaders-stats\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-goldberg\/#Person","name":"Jason Goldberg","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-goldberg\/","identifier":679,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/32fb528b1bdf3e7c46bbcabd0ee3585b9dd59c123311cb791d6033c2d07cbeb5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32fb528b1bdf3e7c46bbcabd0ee3585b9dd59c123311cb791d6033c2d07cbeb5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/09\/Digital-commerce-leader_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/09\/Digital-commerce-leader_FTR.jpg","height":375,"width":1200},"keywords":["Digital Commerce","Digital Commerce Trends","E-commerce after COVID","E-commerce Platforms","E-commerce Trends","What Is E-commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/13\/american-data-privacy-and-protection-act-impact\/","headline":"American Data Privacy and Protection Act: What brands need to know","url":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/13\/american-data-privacy-and-protection-act-impact\/","datePublished":"2022-09-13","dateModified":"2024-04-12","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/13\/american-data-privacy-and-protection-act-impact\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David Rand","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","identifier":662,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/09\/American-Data-Privacy-and-Protection-Act-FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/09\/American-Data-Privacy-and-Protection-Act-FTR.jpg","height":375,"width":1200},"keywords":["CCPA | California Consumer Privacy Act","Consumer Privacy","Data Privacy","Data Protection","Privacy Laws"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/07\/what-is-customer-360-definition-benefits\/","headline":"Greatest hits of Customer 360: Definition, benefits, examples","url":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/07\/what-is-customer-360-definition-benefits\/","datePublished":"2022-09-07","dateModified":"2022-09-08","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/09\/07\/what-is-customer-360-definition-benefits\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","identifier":216,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/09\/Customer-360_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/09\/Customer-360_FTR.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","Customer 360","Customer Experience Trends","Customer Profile Management","ERP | Enterprise Resource Planning","Personalization and Privacy"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/30\/future-of-digital-customer-engagement\/","headline":"Delight doesn’t fly: Digital customer engagement for the future","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/30\/future-of-digital-customer-engagement\/","datePublished":"2022-08-30","dateModified":"2022-08-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/30\/future-of-digital-customer-engagement\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Digital-Customer-Engagment-FTR1.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Digital-Customer-Engagment-FTR1.jpeg","height":375,"width":1200},"keywords":["360 View","Amazon","Customer Data","Customer Engagement","Customer Journey","Digital Marketing","Digital Natives","Generation X","Generation Z","Millennials","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/27\/how-to-win-customers-for-life\/","headline":"Gen Z and Generation Alpha rising: How brands can win customers for life","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/27\/how-to-win-customers-for-life\/","datePublished":"2022-07-27","dateModified":"2023-10-05","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/27\/how-to-win-customers-for-life\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Gen-Alpha_2022_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Gen-Alpha_2022_FTR.jpg","height":375,"width":1200},"keywords":["Brand Engagement","Brand Loyalty","CDP | Customer Data Platform","Customer Data Strategy","Customer Engagement","Customer Loyalty","Generation Alpha","Generation Z","Retail Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/06\/data-authentication-in-a-cdp\/","headline":"Real customers, engaged with your brand: Enter data authentication","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/06\/data-authentication-in-a-cdp\/","datePublished":"2022-07-06","dateModified":"2023-10-05","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/06\/data-authentication-in-a-cdp\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Real-customers-engaged-with-brand_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Real-customers-engaged-with-brand_FTR.jpg","height":375,"width":1200},"keywords":["Authentication","Benefits of a CDP","CDM | Customer Data Management","CDP | Customer Data Platform","CDPs for Retail","Consent Data Management","Data Management","Future of Customer Experience","Third-party Cookies","What Is CDP"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/trustradius-2022-top-rated-awards-customer-data\/","headline":"TrustRadius 2022 Top Rated Awards: SAP wins in 4 customer data categories","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/trustradius-2022-top-rated-awards-customer-data\/","datePublished":"2022-06-23","dateModified":"2023-08-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/23\/trustradius-2022-top-rated-awards-customer-data\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/#Person","name":"Binod Negi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/","identifier":566,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/TrustRadius-Customer-Data-Award-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/TrustRadius-Customer-Data-Award-FTR.jpeg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Consent Data Management"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","headline":"All eyes on the future of connecting customer and business data at Sapphire","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","datePublished":"2022-06-15","dateModified":"2023-08-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","height":375,"width":1200},"keywords":["CDM | Customer Data Management","CDP | Customer Data Platform","CRM | Customer Relationship Management","Customer Data","SAP Customer Data Platform","Sapphire"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/09\/using-customer-data-to-build-loyalty\/","headline":"Want more customers, loyalty, and sales? Using customer data can do that","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/09\/using-customer-data-to-build-loyalty\/","datePublished":"2022-06-09","dateModified":"2024-01-24","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/09\/using-customer-data-to-build-loyalty\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/#Person","name":"Geert Leeman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/","identifier":636,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/customer-data-loyalty_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/customer-data-loyalty_1200x375.jpg","height":375,"width":1200},"keywords":["Customer Centricity","Customer Data","Customer Journey","Customer Loyalty"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Customer Journey"]}