{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-journey\/#CollectionPage","headline":"Customer Journey Category","description":"<p>The customer journey is the entire series of interactions leading to a purchase of a product or service. Brands need to understand the entire journey in order to provide the customer experience that drives loyalty.<\/p>\n<a href=\"https:\/\/www.sap.com\/events\/sapphire.html?campaigncode=CRM-YD24-CEX-2469901&#038;source=blogs-glo-FoC\" class=\"js-dont-read post-banner\" data-unilnk-region=\"post-banner\" lang=\"en\"><img class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 690 250'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/04\/Sapphire-2023-disrupt.jpeg\" alt=\"Registration information for SAP Sapphire 2024 in Orlando, Barcelona, or virtually. Copy reads: Disrupt disruption without disrupting your business. Join us for SAP Sapphire in Orlando, Barcelona, or virtually. Register now. \" \/><\/a>\n<p>In our content, you can get expert insight into the modern customer journey and how brands can improve for optimal outcomes.<\/p>\n<p>Topics include:<\/p>\n<ol>\n<li>Customer engagement trends<\/li>\n<li>Mapping the customer journey<\/li>\n<li>Social media marketing<\/li>\n<li>Online fulfillment and returns<\/li>\n<li>The power of personalization<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-journey\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/28\/frictionless-cx-definition\/","headline":"Frictionless CX: Create the experiences that win customers [INFOGRAPHIC]","url":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/28\/frictionless-cx-definition\/","datePublished":"2020-09-28","dateModified":"2022-11-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/28\/frictionless-cx-definition\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/#Person","name":"Kosta Triantafillou","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/","identifier":377,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/09\/Frictionless-CX-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/09\/Frictionless-CX-1.jpg","height":375,"width":1200},"keywords":["Customer Experience | CX","Frictionless Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/30\/customer-journey-mapping\/","headline":"Customer journey mapping: The buyer&#8217;s path in a digital world","url":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/30\/customer-journey-mapping\/","datePublished":"2020-08-30","dateModified":"2021-11-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/30\/customer-journey-mapping\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/08\/Customer-journey-mapping-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/08\/Customer-journey-mapping-1.jpg","height":375,"width":1200},"keywords":["B2B Customer Journey","Chatbots","Customer Experience | CX","Digital Commerce","E-commerce Customer Journey","Generation Z","Total Experience"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/16\/customer-success-strategy\/","headline":"Customer success: A guide to business growth and brand loyalty","url":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/16\/customer-success-strategy\/","datePublished":"2020-07-16","dateModified":"2022-03-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/07\/16\/customer-success-strategy\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/guy-nirpaz\/#Person","name":"Guy Nirpaz","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/guy-nirpaz\/","identifier":440,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b922c4d469be3fb48557fc781601664efc2e794d6b1085dc88991bc07b009cd2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b922c4d469be3fb48557fc781601664efc2e794d6b1085dc88991bc07b009cd2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/customer-success.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/customer-success.jpg","height":375,"width":1200},"keywords":["Consumer Journey","Customer Journey","Customer Success"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/","headline":"What is mobile commerce: M-commerce definition, stats, benefits","url":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/","datePublished":"2020-03-03","dateModified":"2023-04-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/03\/03\/mobile-commerce\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/thumbnail-3d1824c9f3257f49fd77d5c6fba8b8da.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/thumbnail-3d1824c9f3257f49fd77d5c6fba8b8da.jpeg","height":375,"width":1200},"keywords":["Customer Journey","E-commerce Customer Journey","E-commerce Trends","M-commerce","Mobile Commerce","Social Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/27\/omnichannel-customer-experience\/","headline":"Omnichannel customer experience: Turning chaos into community","url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/27\/omnichannel-customer-experience\/","datePublished":"2020-02-27","dateModified":"2020-12-15","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/27\/omnichannel-customer-experience\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-297cc2aa31fb0e04c65e27890e2be4d6.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-297cc2aa31fb0e04c65e27890e2be4d6.jpeg","height":375,"width":1200},"keywords":["Omnichannel Customer Experience","Omnichannel Success","Omnichannel Versus Multichannel"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/11\/friction-points-in-the-customer-journey\/","headline":"Top 10 friction points in the customer journey and how to fix them","url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/11\/friction-points-in-the-customer-journey\/","datePublished":"2020-02-11","dateModified":"2023-11-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/11\/friction-points-in-the-customer-journey\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/april-tomlin\/#Person","name":"April Tomlin","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/april-tomlin\/","identifier":398,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7bb0667a876e878ab4b2b629cb09e3f4f7acde0fb373ea0625ae1323b30e4e6c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7bb0667a876e878ab4b2b629cb09e3f4f7acde0fb373ea0625ae1323b30e4e6c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-8c044d4179d5a1d9f2f47c16008447ea.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-8c044d4179d5a1d9f2f47c16008447ea.jpeg","height":375,"width":1200},"keywords":["Customer Journey","Frictionless Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/16\/customer-journey-2020\/","headline":"The Customer Journey: 3 Steps to Success","url":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/16\/customer-journey-2020\/","datePublished":"2020-01-16","dateModified":"2021-11-04","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/16\/customer-journey-2020\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sharon-goldman\/#Person","name":"Sharon Goldman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sharon-goldman\/","identifier":375,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9eebd6834021cf0fd56c2bc8914605e8ceacdb288e6547052cda5eb176992c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9eebd6834021cf0fd56c2bc8914605e8ceacdb288e6547052cda5eb176992c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/thumbnail-ab2b0c451fa58e3c691749128eb2c9c0.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/thumbnail-ab2b0c451fa58e3c691749128eb2c9c0.jpeg","height":375,"width":1200},"keywords":["Consumer Journey","Customer Experience | CX","Customer Journey","E-commerce","Ecommerce","Online Shopping","Retail"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/13\/examples-of-blockchain-industries\/","headline":"Examples of blockchain in 5 industries: From geek tech to game-changer","url":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/13\/examples-of-blockchain-industries\/","datePublished":"2020-01-13","dateModified":"2024-07-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/01\/13\/examples-of-blockchain-industries\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/#Person","name":"Josh Maday","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/","identifier":280,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/thumbnail-36815f110808bec1d55f524299492e46.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/01\/thumbnail-36815f110808bec1d55f524299492e46.jpeg","height":375,"width":1200},"keywords":["Bitcoin","Blockchain","Cryptocurrency","Industry 4.0"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/12\/30\/content-superheroes-our-most-read-posts-of-2019\/","headline":"Content superheroes: Our most-read posts of 2019","url":"https:\/\/www.the-future-of-commerce.com\/2019\/12\/30\/content-superheroes-our-most-read-posts-of-2019\/","datePublished":"2019-12-30","dateModified":"2021-12-20","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/12\/30\/content-superheroes-our-most-read-posts-of-2019\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/12\/thumbnail-6c12bb033b85058deb367ad2368c7d07.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/12\/thumbnail-6c12bb033b85058deb367ad2368c7d07.jpeg","height":375,"width":1200},"keywords":["Content Marketing","Thought Leadership"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/27\/how-to-build-customer-trust-with-thought-leadership\/","headline":"You can lose a customer in a moment. So how do you build trust for a lifetime?","url":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/27\/how-to-build-customer-trust-with-thought-leadership\/","datePublished":"2019-11-27","dateModified":"2022-06-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/27\/how-to-build-customer-trust-with-thought-leadership\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-438507ef8a51647d3edf18d6fbe1851f.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-438507ef8a51647d3edf18d6fbe1851f.jpeg","height":375,"width":1200},"keywords":["Consumer Trust","Content Marketing","Customer Loyalty","Customer Trust","Thought Leadership","Transparency In Business"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/content-marketing\/","name":"Content Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Content_marketing","http:\/\/www.wikidata.org\/entity\/Q558685"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-engagement-58\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Customer Journey",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/thought-leadership\/","name":"Thought Leadership","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Thought_leader"]}]}