{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-journey\/#CollectionPage","headline":"Customer Journey Category","description":"<p>The customer journey is the entire series of interactions leading to a purchase of a product or service. Brands need to understand the entire journey in order to provide the customer experience that drives loyalty.<\/p>\n<a href=\"https:\/\/www.sap.com\/events\/sapphire.html?campaigncode=CRM-YD24-CEX-2469901&#038;source=blogs-glo-FoC\" class=\"js-dont-read post-banner\" data-unilnk-region=\"post-banner\" lang=\"en\"><img class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 690 250'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/04\/Sapphire-2023-disrupt.jpeg\" alt=\"Registration information for SAP Sapphire 2024 in Orlando, Barcelona, or virtually. Copy reads: Disrupt disruption without disrupting your business. Join us for SAP Sapphire in Orlando, Barcelona, or virtually. Register now. \" \/><\/a>\n<p>In our content, you can get expert insight into the modern customer journey and how brands can improve for optimal outcomes.<\/p>\n<p>Topics include:<\/p>\n<ol>\n<li>Customer engagement trends<\/li>\n<li>Mapping the customer journey<\/li>\n<li>Social media marketing<\/li>\n<li>Online fulfillment and returns<\/li>\n<li>The power of personalization<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-journey\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/24\/building-customer-loyalty-strategies\/","headline":"Is brand loyalty dead? Building customer loyalty in a fickle era","url":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/24\/building-customer-loyalty-strategies\/","datePublished":"2024-01-24","dateModified":"2025-03-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/24\/building-customer-loyalty-strategies\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/#Person","name":"Geert Leeman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/","identifier":636,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/01\/building-customer-loyalty-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/01\/building-customer-loyalty-FTR-1.jpg","height":375,"width":1200},"keywords":["Brand Loyalty","Customer Loyalty","Loyalty Programs","Personalization","Sustainability"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/17\/bad-customer-service-examples\/","headline":"Service without a smile: Bad customer service examples","url":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/17\/bad-customer-service-examples\/","datePublished":"2024-01-17","dateModified":"2024-02-10","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/17\/bad-customer-service-examples\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David Rand","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","identifier":662,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/01\/bad-customer-service-examples_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/01\/bad-customer-service-examples_FTR.jpeg","height":375,"width":1200},"keywords":["Customer Experience Trends","Customer Journey","Customer Service Management","Customer Service Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/12\/06\/personalized-e-commerce-loyalty\/","headline":"Getting personalized e-commerce right for more loyalty and sales","url":"https:\/\/www.the-future-of-commerce.com\/2023\/12\/06\/personalized-e-commerce-loyalty\/","datePublished":"2023-12-06","dateModified":"2024-04-10","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/12\/06\/personalized-e-commerce-loyalty\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/leala-shah-crawford\/#Person","name":"Leala Shah Crawford","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/leala-shah-crawford\/","identifier":782,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f07beb0288d79c40322891154c49bc8a4f7b8a8b8adb7acb48be2293b683c235?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f07beb0288d79c40322891154c49bc8a4f7b8a8b8adb7acb48be2293b683c235?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/12\/personalized-e-commerce-FTR-4-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/12\/personalized-e-commerce-FTR-4-1.jpg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","AI In E-commerce","CDP | Customer Data Platform","Deloitte Digital","E-commerce Trends","Machine Learning","Omnichannel Personalization","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/11\/29\/experience-architecture-cx\/","headline":"Experience architecture: Building the best customer journeys","url":"https:\/\/www.the-future-of-commerce.com\/2023\/11\/29\/experience-architecture-cx\/","datePublished":"2023-11-29","dateModified":"2024-03-11","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/11\/29\/experience-architecture-cx\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/mishel-justesen\/#Person","name":"Mishel Justesen","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/mishel-justesen\/","identifier":780,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b8f4c28c9e82fc49118a32b169543f7f8aaa776ec1d4c2862d22605e41304039?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8f4c28c9e82fc49118a32b169543f7f8aaa776ec1d4c2862d22605e41304039?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/12\/thumbnail-3b859f96082e2ca9dd29d8ed7b5223d4.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/12\/thumbnail-3b859f96082e2ca9dd29d8ed7b5223d4.jpeg","height":375,"width":1200},"keywords":["Brand Experience","Capgemini","CDP | Customer Data Platform","Content Management","CRM and CX","Customer Experience Strategy","Customer Loyalty","Digital Experience Management","Digital Experience Trends","Omnichannel Personalization","Personalization","SAP Partners","UX","Visual Content"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/11\/15\/development-team-cx\/","headline":"How to partner with your development team for the best CX","url":"https:\/\/www.the-future-of-commerce.com\/2023\/11\/15\/development-team-cx\/","datePublished":"2023-11-15","dateModified":"2024-02-15","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/11\/15\/development-team-cx\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jeannie-walters\/#Person","name":"Jeannie Walters","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jeannie-walters\/","identifier":350,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/65cb991d4ea0fed85125462b7a935b0afbaff965c0035a713c981a3bff7c81b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/65cb991d4ea0fed85125462b7a935b0afbaff965c0035a713c981a3bff7c81b8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/11\/development-team-CX-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/11\/development-team-CX-FTR-1.jpg","height":375,"width":1200},"keywords":["B2B Customer Experience","Customer Experience Strategy","Customer Feedback","Customer Journey","Online Customer Reviews","Operations management","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/08\/28\/cost-of-unhappy-customers-and-how-data-reduces-churn\/","headline":"The high cost of unhappy customers and how data reduces churn","url":"https:\/\/www.the-future-of-commerce.com\/2023\/08\/28\/cost-of-unhappy-customers-and-how-data-reduces-churn\/","datePublished":"2023-08-28","dateModified":"2023-08-28","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/08\/28\/cost-of-unhappy-customers-and-how-data-reduces-churn\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/michael-bradford\/#Person","name":"Michael Bradford","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/michael-bradford\/","identifier":767,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7474c98daea10512aeddfa7e2631621f454e8c468b400b83dc407a6c60b1abda?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7474c98daea10512aeddfa7e2631621f454e8c468b400b83dc407a6c60b1abda?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/07\/thumbnail-1b53caf3c393b4b1f98eb522110998ed.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/07\/thumbnail-1b53caf3c393b4b1f98eb522110998ed.jpeg","height":375,"width":1200},"keywords":["Customer Journey","Customer Loyalty","Customer Retention","Customer Service Management","Personalization In Retail"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/21\/customer-centric-business-model-benefits\/","headline":"7 benefits of a customer-centric business model","url":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/21\/customer-centric-business-model-benefits\/","datePublished":"2023-06-21","dateModified":"2023-06-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/21\/customer-centric-business-model-benefits\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/fabrizio-battaglia\/#Person","name":"Fabrizio Battaglia","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/fabrizio-battaglia\/","identifier":753,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3f0538bc01bc40e3d79310527bd691fc0354d1904a9651ec423a6a80059f36b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f0538bc01bc40e3d79310527bd691fc0354d1904a9651ec423a6a80059f36b8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/06\/customer-centric-business-model_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/06\/customer-centric-business-model_FTR.jpeg","height":375,"width":1200},"keywords":["B2B Customer Experience","Customer 360","Customer Centricity","Customer Data","Customer Experience Strategy","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/15\/crafting-an-omnichannel-approach\/","headline":"Crafting an omnichannel approach for 24&#215;7 engagement","url":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/15\/crafting-an-omnichannel-approach\/","datePublished":"2023-06-15","dateModified":"2024-04-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/15\/crafting-an-omnichannel-approach\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/janine-pollack\/#Person","name":"Janine Pollack","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/janine-pollack\/","identifier":734,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4246e788975109f2ef5fa6382438754427639ab72ad0ffc3c639fa69107bdcf1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4246e788975109f2ef5fa6382438754427639ab72ad0ffc3c639fa69107bdcf1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/06\/omnichannel-approach_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/06\/omnichannel-approach_FTR.jpeg","height":375,"width":1200},"keywords":["Brand Marketing","Digital Marketing","Omnichannel Customer Experience","Omnichannel Marketing","Omnichannel Success"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/05\/18\/the-new-social-media-genz\/","headline":"The new social media, according to The Youth","url":"https:\/\/www.the-future-of-commerce.com\/2023\/05\/18\/the-new-social-media-genz\/","datePublished":"2023-05-18","dateModified":"2024-11-20","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/05\/18\/the-new-social-media-genz\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/05\/new-social-media_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/05\/new-social-media_FTR.jpeg","height":375,"width":1200},"keywords":["Digital Marketing","Facebook","Generation Alpha","Generation Z","Instagram","Millennials","Social Marketing","Social Media","TikTok","Twitter"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/05\/15\/mobile-consumer-trends-2023\/","headline":"Mobile consumer trends: SMS marketing, mobile wallets on the rise","url":"https:\/\/www.the-future-of-commerce.com\/2023\/05\/15\/mobile-consumer-trends-2023\/","datePublished":"2023-05-15","dateModified":"2023-08-10","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/05\/15\/mobile-consumer-trends-2023\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/05\/mobile-consumer-trends_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/05\/mobile-consumer-trends_FTR.jpeg","height":375,"width":1200},"keywords":["Digital Natives","Digital Payments","Digital Wallet","Generation Z","Mobile Commerce","Mobile E-commerce","Mobile Payments"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},"Customer Journey",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/m-commerce-mobile-commerce\/","name":"M-commerce: Mobile commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Mobile_commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/mobile\/","name":"Mobile Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Mobile_commerce","http:\/\/www.wikidata.org\/entity\/Q1154408"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}]}