{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-journey\/#CollectionPage","headline":"Customer Journey Category","description":"<p>The customer journey is the entire series of interactions leading to a purchase of a product or service. Brands need to understand the entire journey in order to provide the customer experience that drives loyalty.<\/p>\n<a href=\"https:\/\/www.sap.com\/events\/sapphire.html?campaigncode=CRM-YD24-CEX-2469901&#038;source=blogs-glo-FoC\" class=\"js-dont-read post-banner\" data-unilnk-region=\"post-banner\" lang=\"en\"><img class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 690 250'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/04\/Sapphire-2023-disrupt.jpeg\" alt=\"Registration information for SAP Sapphire 2024 in Orlando, Barcelona, or virtually. Copy reads: Disrupt disruption without disrupting your business. Join us for SAP Sapphire in Orlando, Barcelona, or virtually. Register now. \" \/><\/a>\n<p>In our content, you can get expert insight into the modern customer journey and how brands can improve for optimal outcomes.<\/p>\n<p>Topics include:<\/p>\n<ol>\n<li>Customer engagement trends<\/li>\n<li>Mapping the customer journey<\/li>\n<li>Social media marketing<\/li>\n<li>Online fulfillment and returns<\/li>\n<li>The power of personalization<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-journey\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/04\/customer-service-magic-opportunities\/","headline":"Customer service magic: How to make every encounter an opportunity","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/04\/customer-service-magic-opportunities\/","datePublished":"2022-08-04","dateModified":"2022-09-26","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/04\/customer-service-magic-opportunities\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/matthew-kresch\/#Person","name":"Matthew Kresch","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/matthew-kresch\/","identifier":655,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/018205aeab4c5f790520aded4a8e60d5620845bb13c4380471e848832751e25a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/018205aeab4c5f790520aded4a8e60d5620845bb13c4380471e848832751e25a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-customer-service_FTRx.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-customer-service_FTRx.jpg","height":375,"width":1200},"keywords":["CRM Customer Service","Customer Experience Strategy","Customer Service Management","Future of Supply Chain","Inventory Management"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/02\/proactive-customer-experience-how-a-cdp-can-help\/","headline":"Proactive customer experience: How a CDP can help end bad CX","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/02\/proactive-customer-experience-how-a-cdp-can-help\/","datePublished":"2022-08-02","dateModified":"2023-03-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/02\/proactive-customer-experience-how-a-cdp-can-help\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-CDP_FTRx.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-CDP_FTRx.jpg","height":375,"width":1200},"keywords":["B2B Customer Journey","CDP | Customer Data Platform","CRM | Customer Relationship Management","Customer Engagement","Customer Experience Management","Customer Profile Management","SAP Customer Data Platform"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/26\/bad-customer-experience-why-cx-is-getting-worse\/","headline":"Bad customer experience: Why CX is getting worse and how brands can reverse the trend","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/26\/bad-customer-experience-why-cx-is-getting-worse\/","datePublished":"2022-07-26","dateModified":"2024-11-04","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/26\/bad-customer-experience-why-cx-is-getting-worse\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/customer-experience-getting-worse_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/customer-experience-getting-worse_FTR.jpg","height":375,"width":1200},"keywords":["Customer Centricity","Customer Experience Trends","Customer Feedback","How to Improve Customer Experience","Restaurant Customer Experience COVID","Travel Industry"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/12\/customer-loyalty-vs-brand-loyalty\/","headline":"Customer loyalty vs. brand loyalty: Differences, stats, tips","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/12\/customer-loyalty-vs-brand-loyalty\/","datePublished":"2022-07-12","dateModified":"2022-08-25","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/12\/customer-loyalty-vs-brand-loyalty\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David Rand","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","identifier":662,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/DIstinction-between-customer-loyalty-vs-brand-loyalty_FTRx.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/DIstinction-between-customer-loyalty-vs-brand-loyalty_FTRx.jpg","height":375,"width":1200},"keywords":["Brand Loyalty","Customer Engagement","Customer Loyalty","Loyalty Programs"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/04\/generation-z-consumer-behavior-what-brands-need-to-know\/","headline":"Generation Z consumer behavior: What brands need to know","url":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/04\/generation-z-consumer-behavior-what-brands-need-to-know\/","datePublished":"2022-07-04","dateModified":"2024-10-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/07\/04\/generation-z-consumer-behavior-what-brands-need-to-know\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Gen-Z-Flexes-Commerce-Muscle_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Gen-Z-Flexes-Commerce-Muscle_FTR.jpg","height":375,"width":1200},"keywords":["Commerce","Consumer Behavior","Generation Z","M-commerce","Retail Trends","Social Commerce","Sustainability","Sustainable Commerce","Sustainable Retail"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/16\/how-retailers-can-build-customer-relationships\/","headline":"The WOW factor: How retailers can build customer relationships that last","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/16\/how-retailers-can-build-customer-relationships\/","datePublished":"2022-06-16","dateModified":"2024-06-24","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/16\/how-retailers-can-build-customer-relationships\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/shayonie-mila-kundu\/#Person","name":"Shayonie Mila Kundu","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/shayonie-mila-kundu\/","identifier":333,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8e85596ed62d112bc27c80263f0674433ba960b3229ed8dfb2565dcf0c6e17e7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8e85596ed62d112bc27c80263f0674433ba960b3229ed8dfb2565dcf0c6e17e7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/build-customer-relationships-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/build-customer-relationships-FTR.jpeg","height":375,"width":1200},"keywords":["Commerce","Customer Centricity","Customer Engagement","Future of Retail","Omnichannel Retail","Online Retailers","Retail Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/09\/using-customer-data-to-build-loyalty\/","headline":"Want more customers, loyalty, and sales? Using customer data can do that","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/09\/using-customer-data-to-build-loyalty\/","datePublished":"2022-06-09","dateModified":"2024-01-24","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/09\/using-customer-data-to-build-loyalty\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/#Person","name":"Geert Leeman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/","identifier":636,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/customer-data-loyalty_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/customer-data-loyalty_1200x375.jpg","height":375,"width":1200},"keywords":["Customer Centricity","Customer Data","Customer Journey","Customer Loyalty"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","headline":"Adapting to adapting: Keeping up on changing consumer behavior","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","datePublished":"2022-05-23","dateModified":"2023-01-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/#Person","name":"Geert Leeman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/","identifier":636,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/covid-customer-behavior-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/covid-customer-behavior-FTR.jpeg","height":375,"width":1200},"keywords":["Analytics","Brand Engagement","Business Data Analytics","Buying Behavior after COVID-19","Consumer Behavior","COVID-19 | Coronavirus","Customer Engagement","Employee Engagement","Employee Experience","Leadership","Netflix","Personalization","Predictive Analytics","Visual Content"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","headline":"Click into the power of UGC marketing on TikTok","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","datePublished":"2022-05-16","dateModified":"2024-04-26","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/16\/ugc-marketing-tiktok-examples\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","identifier":216,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/UGC-marketing-TikTok-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/UGC-marketing-TikTok-FTR.jpeg","height":375,"width":1200},"keywords":["Digital Marketing","Generation Z","Influencer Marketing","Retail Trends","Social Media","TikTok"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/13\/customer-service-statistics-infographic\/","headline":"Customer service statistics: Infographic reveals what customers want","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/13\/customer-service-statistics-infographic\/","datePublished":"2022-05-13","dateModified":"2025-03-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/13\/customer-service-statistics-infographic\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/service-stats_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/service-stats_1200x375.jpg","height":375,"width":1200},"keywords":["Customer Service","Customer Service Trends","Social Media Customer Service"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Customer Journey",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/service\/customer-service\/","name":"Customer Service","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_service","http:\/\/www.wikidata.org\/entity\/Q1060653"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/service\/","name":"Service","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Service","http:\/\/www.wikidata.org\/entity\/Q7406919"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/service\/service-general\/","name":"Service","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Service","http:\/\/www.wikidata.org\/entity\/Q7406919"]}]}