{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/#CollectionPage","headline":"Marketing Category","description":"<p><a href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?source=blogs-glo-FoC\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter wp-image-89845 size-full\" src=\"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/Power-To-Marketer-2024-FoC-category-banner.jpg\" alt=\"Banner illustration of a woman wearing sunglasses that says: CONTENT. CHANNELS. PERSONALIZATION. POWERHOUSE RESULTS. Power to The Marketer has it all, from REAL-LIFE success stories of engagement driving transformational business results to learning sessions packed with actionable takeaways. Register now.\" width=\"1202\" height=\"250\" \/><\/a><\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/30\/future-of-digital-customer-engagement\/","headline":"Delight doesn&#8217;t fly: Digital customer engagement for the future","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/30\/future-of-digital-customer-engagement\/","datePublished":"2022-08-30","dateModified":"2022-08-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/30\/future-of-digital-customer-engagement\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Digital-Customer-Engagment-FTR1.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Digital-Customer-Engagment-FTR1.jpeg","height":375,"width":1200},"keywords":["360 View","Amazon","Customer Data","Customer Engagement","Customer Journey","Digital Marketing","Digital Natives","Generation X","Generation Z","Millennials","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/29\/tiktok-search-tops-google-for-gen-z\/","headline":"TikTok search tops Google for Generation Z","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/29\/tiktok-search-tops-google-for-gen-z\/","datePublished":"2022-08-29","dateModified":"2025-03-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/29\/tiktok-search-tops-google-for-gen-z\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/TikTok-Search-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/TikTok-Search-FTR.jpeg","height":375,"width":1200},"keywords":["Generation Z","Google","Search","SEO","Social Media","TikTok"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/25\/how-to-boost-online-reputation-for-brands\/","headline":"Bring on the fandom: How brands can boost their online reputation","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/25\/how-to-boost-online-reputation-for-brands\/","datePublished":"2022-08-25","dateModified":"2022-09-02","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/25\/how-to-boost-online-reputation-for-brands\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/yuliia-samsonova\/#Person","name":"Yuliia Samsonova","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/yuliia-samsonova\/","identifier":668,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8023996010f254f96023f018423b021f86fb684bf327820ebdb0c827aa107c78?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8023996010f254f96023f018423b021f86fb684bf327820ebdb0c827aa107c78?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Online-reputation-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Online-reputation-FTR.jpeg","height":375,"width":1200},"keywords":["Brand Advocates","Brand Management","Brand Marketing","Online Reputation Management","TikTok"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/23\/personalization-strategy-6-keys\/","headline":"Personalization strategy: 6 must-haves for revenue-driving engagement","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/23\/personalization-strategy-6-keys\/","datePublished":"2022-08-23","dateModified":"2024-06-03","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/23\/personalization-strategy-6-keys\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kirk-donlan\/#Person","name":"Kirk Donlan","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kirk-donlan\/","identifier":582,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a5b6ed3c428c9c82b2640f48e824a8a443b302955de20e702c07852e4cb373d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a5b6ed3c428c9c82b2640f48e824a8a443b302955de20e702c07852e4cb373d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/cross-channel_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/cross-channel_FTR.jpg","height":375,"width":1200},"keywords":["Customer Engagement","Marketing Strategies","Omnichannel Personalization","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/22\/report-debunks-roas-obsession-in-e-commerce\/","headline":"Report debunks ROAS obsession in e-commerce","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/22\/report-debunks-roas-obsession-in-e-commerce\/","datePublished":"2022-08-22","dateModified":"2022-08-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/22\/report-debunks-roas-obsession-in-e-commerce\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-ROAS_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-ROAS_FTR.jpg","height":375,"width":1200},"keywords":["Advertising","Commerce","E-commerce Trends","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/18\/integrated-experience-growth\/","headline":"Integrated experience: When marketing silos fall, business soars","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/18\/integrated-experience-growth\/","datePublished":"2022-08-18","dateModified":"2022-10-27","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/18\/integrated-experience-growth\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/dennis-hahn\/#Person","name":"Dennis Hahn","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/dennis-hahn\/","identifier":666,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fcae4ca360485e1c48a9d924d0d3df054df22c0d42e52d5abe0bc0181ecf8453?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fcae4ca360485e1c48a9d924d0d3df054df22c0d42e52d5abe0bc0181ecf8453?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Integrated-experience_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Integrated-experience_FTR.jpg","height":375,"width":1200},"keywords":["Brand Experience","Customer Experience Trends","Employee Experience","Total Experience"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/11\/experiential-marketing-returns\/","headline":"Experiential marketing: Resurrected and revamped for digital times","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/11\/experiential-marketing-returns\/","datePublished":"2022-08-11","dateModified":"2023-04-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/11\/experiential-marketing-returns\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David Rand","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","identifier":662,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-experiential-marketing_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-experiential-marketing_FTR.jpg","height":375,"width":1200},"keywords":["Brand Marketing","Digital Marketing","Event","Virtual Events"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","headline":"Welcome to Generation Alpha: Definition, stats, predictions","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","datePublished":"2022-08-09","dateModified":"2025-06-03","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2002-Generation-Alpha_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2002-Generation-Alpha_FTR.jpg","height":375,"width":1200},"keywords":["Future Commerce Trends","Generation Alpha","Generation Z","Millennials"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/08\/chatbot-technology-future\/","headline":"Chatbot technology: The future is getting (maybe a little too) real","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/08\/chatbot-technology-future\/","datePublished":"2022-08-08","dateModified":"2023-07-10","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/08\/chatbot-technology-future\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David Rand","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","identifier":662,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/chatbots-2022_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/chatbots-2022_FTR.jpg","height":375,"width":1200},"keywords":["AI In Customer Service","Chatbots","Customer Journey","Customer Service Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/02\/proactive-customer-experience-how-a-cdp-can-help\/","headline":"Proactive customer experience: How a CDP can help end bad CX","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/02\/proactive-customer-experience-how-a-cdp-can-help\/","datePublished":"2022-08-02","dateModified":"2023-03-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/02\/proactive-customer-experience-how-a-cdp-can-help\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-CDP_FTRx.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-CDP_FTRx.jpg","height":375,"width":1200},"keywords":["B2B Customer Journey","CDP | Customer Data Platform","CRM | Customer Relationship Management","Customer Engagement","Customer Experience Management","Customer Profile Management","SAP Customer Data Platform"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Customer Journey","Customer profiles: Customer Identity + Access Management (CIAM) for B2B and B2C",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}]}