{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/#CollectionPage","headline":"Marketing Category","description":"<p><a href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?source=blogs-glo-FoC\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter wp-image-89845 size-full\" src=\"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/Power-To-Marketer-2024-FoC-category-banner.jpg\" alt=\"Banner illustration of a woman wearing sunglasses that says: CONTENT. CHANNELS. PERSONALIZATION. POWERHOUSE RESULTS. Power to The Marketer has it all, from REAL-LIFE success stories of engagement driving transformational business results to learning sessions packed with actionable takeaways. Register now.\" width=\"1202\" height=\"250\" \/><\/a><\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/09\/digital-marketing-2020\/","headline":"Digital marketing 2020: Building a content strategy for a global virtual event","url":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/09\/digital-marketing-2020\/","datePublished":"2020-06-09","dateModified":"2020-06-10","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/09\/digital-marketing-2020\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/mark-schaefer\/#Person","name":"Mark Schaefer","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/mark-schaefer\/","identifier":425,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/efa2391cb061a07a6a5d30c841d8ebbf3d5a0a98a15279bcf84e8bdd6f2d7230?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/efa2391cb061a07a6a5d30c841d8ebbf3d5a0a98a15279bcf84e8bdd6f2d7230?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/06\/digital-marketing-2020.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/06\/digital-marketing-2020.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/26\/virtual-collaboration-in-the-remote-work-era\/","headline":"Virtual collaboration: teamwork for remote work era","url":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/26\/virtual-collaboration-in-the-remote-work-era\/","datePublished":"2020-05-26","dateModified":"2022-02-14","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/26\/virtual-collaboration-in-the-remote-work-era\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/michael-sahlender\/#Person","name":"Michael Sahlender","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/michael-sahlender\/","identifier":355,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/77bd5aebdb577e8778d5018bc9b6e5044182877c831cca1d49f7fdb84513af74?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/77bd5aebdb577e8778d5018bc9b6e5044182877c831cca1d49f7fdb84513af74?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/05\/video-conference-business-team-ftr.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/05\/video-conference-business-team-ftr.jpg","height":375,"width":1200},"keywords":["Collaboration","Remote Work"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/15\/marketing-success-gartner-multichannel-marketing\/","headline":"The essential ingredients for marketing success in challenging times","url":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/15\/marketing-success-gartner-multichannel-marketing\/","datePublished":"2020-05-15","dateModified":"2020-05-15","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/15\/marketing-success-gartner-multichannel-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/#Person","name":"Kosta Triantafillou","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/","identifier":377,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/05\/marketing-success.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/05\/marketing-success.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/13\/how-to-create-product-images\/","headline":"No studio? No problem: 3 ways to create product images amid COVID-19","url":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/13\/how-to-create-product-images\/","datePublished":"2020-05-13","dateModified":"2021-07-25","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/05\/13\/how-to-create-product-images\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ben-houston\/#Person","name":"Ben Houston","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ben-houston\/","identifier":370,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/057560313de617adbede7e90bd54808931450163bebc6358e47be5531ba472f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/057560313de617adbede7e90bd54808931450163bebc6358e47be5531ba472f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/05\/create-product-images.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/05\/create-product-images.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/30\/transition-to-successful-digital-events\/","headline":"Making the transition to successful digital events","url":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/30\/transition-to-successful-digital-events\/","datePublished":"2020-04-30","dateModified":"2022-08-11","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/30\/transition-to-successful-digital-events\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/#Person","name":"Kosta Triantafillou","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/","identifier":377,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/transition-to-successful-digital-events.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/transition-to-successful-digital-events.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/23\/pivoting-to-virtual-events\/","headline":"Pivoting to virtual events: 3 keys to bringing your show-floor online","url":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/23\/pivoting-to-virtual-events\/","datePublished":"2020-04-23","dateModified":"2020-04-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/23\/pivoting-to-virtual-events\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/randy-frisch\/#Person","name":"Randy Frisch","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/randy-frisch\/","identifier":410,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a0a05f6ba80eef24abc9901fc83246ef746d5468c3633aa4cfb3f3abdf05e5dd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0a05f6ba80eef24abc9901fc83246ef746d5468c3633aa4cfb3f3abdf05e5dd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/pivoting-to-virtual-events.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/pivoting-to-virtual-events.jpg","height":375,"width":1200},"keywords":["COVID-19 | Coronavirus","Virtual Events"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/17\/marketing-the-new-normal\/","headline":"INFOGRAPHIC: Helping brands navigate the new normal","url":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/17\/marketing-the-new-normal\/","datePublished":"2020-04-17","dateModified":"2023-08-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/17\/marketing-the-new-normal\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/#Person","name":"Kosta Triantafillou","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/","identifier":377,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/marketing-the-new-normal.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/marketing-the-new-normal.jpg","height":375,"width":1200},"keywords":["Customer Engagement","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/10\/marketing-and-covid-19\/","headline":"Marketing and COVID-19: Too many messages, not enough meaning","url":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/10\/marketing-and-covid-19\/","datePublished":"2020-04-10","dateModified":"2020-08-12","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/10\/marketing-and-covid-19\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/#Person","name":"Amanda Magee","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","identifier":383,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/31d192a92932f8061f51a1ebc0f27663f339079b63a5df3c859f0410e97e8775?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/31d192a92932f8061f51a1ebc0f27663f339079b63a5df3c859f0410e97e8775?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/Marketing-and-COVID-19.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/Marketing-and-COVID-19.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/07\/marketing-experts-covid-19\/","headline":"State of the world: Marketing experts on COVID-19 in their regions","url":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/07\/marketing-experts-covid-19\/","datePublished":"2020-04-07","dateModified":"2020-04-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/07\/marketing-experts-covid-19\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/#Person","name":"Kosta Triantafillou","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/","identifier":377,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/marketing-experts-covid-19.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/marketing-experts-covid-19.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/06\/b2b-marketing-kpis\/","headline":"5 next-gen marketing KPIs to enhance the customer experience","url":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/06\/b2b-marketing-kpis\/","datePublished":"2020-04-06","dateModified":"2023-12-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/04\/06\/b2b-marketing-kpis\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/danielle-savin\/#Person","name":"Danielle Savin","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/danielle-savin\/","identifier":403,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3c316f44f46fb2ff026835a22eec3b9b0a3b20459e1b76ff42674f37be0e88fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c316f44f46fb2ff026835a22eec3b9b0a3b20459e1b76ff42674f37be0e88fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/next-gen-B2B.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/04\/next-gen-B2B.jpg","height":375,"width":1200},"keywords":["Capgemini","KPI","Marketing Strategies","SEO","Social Media"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}]}