{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/#CollectionPage","headline":"Marketing Category","description":"<p><a href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?source=blogs-glo-FoC\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter wp-image-89845 size-full\" src=\"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/Power-To-Marketer-2024-FoC-category-banner.jpg\" alt=\"Banner illustration of a woman wearing sunglasses that says: CONTENT. CHANNELS. PERSONALIZATION. POWERHOUSE RESULTS. Power to The Marketer has it all, from REAL-LIFE success stories of engagement driving transformational business results to learning sessions packed with actionable takeaways. Register now.\" width=\"1202\" height=\"250\" \/><\/a><\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/10\/11\/b2b-marketing-tools\/","headline":"B2B marketing tools to nurture the B2B buyer journey","url":"https:\/\/www.the-future-of-commerce.com\/2019\/10\/11\/b2b-marketing-tools\/","datePublished":"2019-10-11","dateModified":"2021-12-02","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/10\/11\/b2b-marketing-tools\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/olivia-hatcher\/#Person","name":"Olivia Hatcher","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/olivia-hatcher\/","identifier":360,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68683799336180a9d401fefbf65a5d78e5217359bcfa85847153ed16bb332f6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68683799336180a9d401fefbf65a5d78e5217359bcfa85847153ed16bb332f6e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/10\/thumbnail-f7b7131b1a4807eb48e9e1d7180ae8f4.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/10\/thumbnail-f7b7131b1a4807eb48e9e1d7180ae8f4.jpeg","height":370,"width":1200},"keywords":["B2B Marketing","Marketing Automation"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/30\/the-benefits-of-automation-software\/","headline":"How automation software creates order (and profit) from chaos","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/30\/the-benefits-of-automation-software\/","datePublished":"2019-09-30","dateModified":"2023-11-16","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/30\/the-benefits-of-automation-software\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/#Person","name":"Josh Maday","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/","identifier":280,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-bfcb2c751b2cdbb3c4b4098a93c5b90b.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-bfcb2c751b2cdbb3c4b4098a93c5b90b.jpeg","height":375,"width":1200},"keywords":["Automation","Intelligent Enterprise","Marketing Automation"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/25\/how-to-market-to-b2b-buyers\/","headline":"How to market to B2B buyers in the era of CX (Infographic)","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/25\/how-to-market-to-b2b-buyers\/","datePublished":"2019-09-25","dateModified":"2024-04-15","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/25\/how-to-market-to-b2b-buyers\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/#Person","name":"Bernard Chung","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/","identifier":131,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d8423fb16902f8cc3d8c83adcff3864c5fca774311335a2b8fc3175ecc87578a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8423fb16902f8cc3d8c83adcff3864c5fca774311335a2b8fc3175ecc87578a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-6549ddc06c6edc243d26aadabc025d65.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-6549ddc06c6edc243d26aadabc025d65.jpeg","height":375,"width":1200},"keywords":["B2B Buyers","B2B Customer Experience"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/19\/email-marketing-automation-benefits\/","headline":"How email marketing automation can deliver great CX","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/19\/email-marketing-automation-benefits\/","datePublished":"2019-09-19","dateModified":"2021-02-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/19\/email-marketing-automation-benefits\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/#Person","name":"Josh Maday","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/","identifier":280,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-50ab1e411622405fe06d4d03b25fb5eb.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-50ab1e411622405fe06d4d03b25fb5eb.jpeg","height":375,"width":1200},"keywords":["Email Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/12\/marketing-automation-solutions\/","headline":"How marketing automation solutions help orgs pass the empathy test","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/12\/marketing-automation-solutions\/","datePublished":"2019-09-12","dateModified":"2021-09-03","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/12\/marketing-automation-solutions\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/#Person","name":"Josh Maday","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/","identifier":280,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-fa3c420724beed3e885b08930125487e.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-fa3c420724beed3e885b08930125487e.jpeg","height":375,"width":1200},"keywords":["Marketing Automation","Multichannel Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/06\/what-can-a-marketing-cloud-do\/","headline":"Marketing cloud benefits: 5 essential functions to help your enterprise soar","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/06\/what-can-a-marketing-cloud-do\/","datePublished":"2019-09-06","dateModified":"2022-03-04","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/06\/what-can-a-marketing-cloud-do\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/olivia-hatcher\/#Person","name":"Olivia Hatcher","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/olivia-hatcher\/","identifier":360,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68683799336180a9d401fefbf65a5d78e5217359bcfa85847153ed16bb332f6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68683799336180a9d401fefbf65a5d78e5217359bcfa85847153ed16bb332f6e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-9a99c3426232695141fe9e75deb23b5d.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-9a99c3426232695141fe9e75deb23b5d.jpeg","height":375,"width":1200},"keywords":["Cloud","Intelligent Enterprise","Marketing In the Cloud","Omnichannel Versus Multichannel"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/04\/what-is-marketecture\/","headline":"What is marketecture? The marketecture revolution","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/04\/what-is-marketecture\/","datePublished":"2019-09-04","dateModified":"2022-12-09","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/04\/what-is-marketecture\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/#Person","name":"Kosta Triantafillou","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/","identifier":377,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-0cdadf837d306c21bf749115dbe6f25c.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-0cdadf837d306c21bf749115dbe6f25c.jpeg","height":375,"width":1200},"keywords":["Customer Experience | CX","Marketing","Martech | Marketing Technology"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/26\/evolution-of-marketing-automation\/","headline":"From then to &#8216;wow&#8217;: The evolution of marketing automation","url":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/26\/evolution-of-marketing-automation\/","datePublished":"2019-08-26","dateModified":"2021-02-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/26\/evolution-of-marketing-automation\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/olivia-hatcher\/#Person","name":"Olivia Hatcher","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/olivia-hatcher\/","identifier":360,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68683799336180a9d401fefbf65a5d78e5217359bcfa85847153ed16bb332f6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68683799336180a9d401fefbf65a5d78e5217359bcfa85847153ed16bb332f6e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-14ff954d3cfeda7f33da59ab9c0f50f5.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-14ff954d3cfeda7f33da59ab9c0f50f5.jpeg","height":375,"width":1200},"keywords":["Marketing Automation","Multichannel Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/15\/the-basics-of-marketing\/","headline":"Getting back to the basics of marketing: 3 fundamentals to know","url":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/15\/the-basics-of-marketing\/","datePublished":"2019-08-15","dateModified":"2022-10-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/15\/the-basics-of-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/julie-brown\/#Person","name":"Julie Brown","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/julie-brown\/","identifier":292,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d6f7373541f583a7ee09d068e257db7af0f90228d992476185df8d607c26675c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6f7373541f583a7ee09d068e257db7af0f90228d992476185df8d607c26675c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-185a789a93d4038061e275cc1db24b1f.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-185a789a93d4038061e275cc1db24b1f.jpeg","height":375,"width":1200},"keywords":["Account-Based Marketing (ABM)","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/13\/email-marketing-software-drives-roi\/","headline":"Email marketing software: An ancient internet art still drives huge ROI","url":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/13\/email-marketing-software-drives-roi\/","datePublished":"2019-08-13","dateModified":"2020-11-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/13\/email-marketing-software-drives-roi\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/#Person","name":"Josh Maday","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/josh-maday\/","identifier":280,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c819997ddf5c0ae0ea7c14f926f5ae679264a3026665cec10e92fff128f81ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-8d2bf392b2eeb9c3798ea966b6fb1f8d.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-8d2bf392b2eeb9c3798ea966b6fb1f8d.jpeg","height":375,"width":1200},"keywords":["Account-Based Marketing (ABM)","Email Marketing"]}],"about":["Customer Journey",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}]}