{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/#CollectionPage","headline":"Marketing Category","description":"<p><a href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?source=blogs-glo-FoC\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter wp-image-89845 size-full\" src=\"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/Power-To-Marketer-2024-FoC-category-banner.jpg\" alt=\"Banner illustration of a woman wearing sunglasses that says: CONTENT. CHANNELS. PERSONALIZATION. POWERHOUSE RESULTS. Power to The Marketer has it all, from REAL-LIFE success stories of engagement driving transformational business results to learning sessions packed with actionable takeaways. Register now.\" width=\"1202\" height=\"250\" \/><\/a><\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/05\/23\/disney-formula-for-success\/","headline":"The Disney formula for success: How to keep your brand magic","url":"https:\/\/www.the-future-of-commerce.com\/2019\/05\/23\/disney-formula-for-success\/","datePublished":"2019-05-23","dateModified":"2024-12-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/05\/23\/disney-formula-for-success\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/#Person","name":"Lisa James","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/","identifier":180,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69771d0f70c4770359dbb8a02fdcd9c5118d2c58c3ff8b62f9055d409ea65e4c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69771d0f70c4770359dbb8a02fdcd9c5118d2c58c3ff8b62f9055d409ea65e4c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/05\/disney_success_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/05\/disney_success_FTR.jpg","height":375,"width":1200},"keywords":["Customer Engagement","Disney"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/05\/01\/affiliate-marketing-programs\/","headline":"Affiliate marketing: You will only find what you bring in","url":"https:\/\/www.the-future-of-commerce.com\/2019\/05\/01\/affiliate-marketing-programs\/","datePublished":"2019-05-01","dateModified":"2021-07-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/05\/01\/affiliate-marketing-programs\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/nick-veneris\/#Person","name":"Nick Veneris","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/nick-veneris\/","identifier":344,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec71b555755bccf1fffc3f7a44eab1a4b55b092e837fdae2b5e35ce0375f63ed?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec71b555755bccf1fffc3f7a44eab1a4b55b092e837fdae2b5e35ce0375f63ed?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/05\/thumbnail-3a6af99a99d1d20410a10eb7a44c7dc7.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/05\/thumbnail-3a6af99a99d1d20410a10eb7a44c7dc7.jpeg","height":375,"width":1200},"keywords":["Marketing","Social Media","Star Wars"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/04\/30\/e-commerce-in-europe\/","headline":"E-commerce in Europe: It takes a village","url":"https:\/\/www.the-future-of-commerce.com\/2019\/04\/30\/e-commerce-in-europe\/","datePublished":"2019-04-30","dateModified":"2021-08-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/04\/30\/e-commerce-in-europe\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/erica-vialardi\/#Person","name":"Erica Vialardi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/erica-vialardi\/","identifier":185,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c2664653d32060a13d3a268aa0d236fa0ca92ae747e0bbb07fb7b3d9b3b878a5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c2664653d32060a13d3a268aa0d236fa0ca92ae747e0bbb07fb7b3d9b3b878a5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/04\/thumbnail-c73c62565e6d7e0c68790d2b83079256-1.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/04\/thumbnail-c73c62565e6d7e0c68790d2b83079256-1.jpeg","height":375,"width":1200},"keywords":["E-commerce","Star Wars"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/03\/14\/b2b-marketing-evolution\/","headline":"B2B marketing evolution: Customers demand B2C experiences","url":"https:\/\/www.the-future-of-commerce.com\/2019\/03\/14\/b2b-marketing-evolution\/","datePublished":"2019-03-14","dateModified":"2020-11-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/03\/14\/b2b-marketing-evolution\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/paroma-sen\/#Person","name":"Paroma Sen","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/paroma-sen\/","identifier":335,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fe6b3b2d90921fef2923a35bc8d88870d618452c85002de654f6df7eb407449?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fe6b3b2d90921fef2923a35bc8d88870d618452c85002de654f6df7eb407449?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/03\/thumbnail-4958e62714e799d21cb3f164a4774e10.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/03\/thumbnail-4958e62714e799d21cb3f164a4774e10.jpeg","height":375,"width":1200},"keywords":["B2B Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/03\/11\/what-is-explainable-ai-xai\/","headline":"Why Explainable AI (XAI) is the future of marketing and e-commerce","url":"https:\/\/www.the-future-of-commerce.com\/2019\/03\/11\/what-is-explainable-ai-xai\/","datePublished":"2019-03-11","dateModified":"2022-10-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/03\/11\/what-is-explainable-ai-xai\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/anatoly-tulchinsky\/#Person","name":"Anatoly Tulchinsky","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/anatoly-tulchinsky\/","identifier":332,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cd3409b1093930f9bcf2c7cdbc9535681615aa1221de361aac3e6367c8b1b949?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cd3409b1093930f9bcf2c7cdbc9535681615aa1221de361aac3e6367c8b1b949?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/03\/thumbnail-80816ebad054b6ccabe9bb88e2878b14.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/03\/thumbnail-80816ebad054b6ccabe9bb88e2878b14.jpeg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","Email Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/02\/05\/consent-data-management\/","headline":"Consent data management is essential to the future of business","url":"https:\/\/www.the-future-of-commerce.com\/2019\/02\/05\/consent-data-management\/","datePublished":"2019-02-05","dateModified":"2022-03-16","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/02\/05\/consent-data-management\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/02\/thumbnail-ded60504a398e8bdf9ee903067a54d60.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/02\/thumbnail-ded60504a398e8bdf9ee903067a54d60.jpeg","height":375,"width":1200},"keywords":["Consent Data Management","Customer Data","Data Privacy","GDPR","GDPR Fines"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/01\/28\/privacy-versus-personalization\/","headline":"Privacy versus personalization","url":"https:\/\/www.the-future-of-commerce.com\/2019\/01\/28\/privacy-versus-personalization\/","datePublished":"2019-01-28","dateModified":"2021-03-01","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/01\/28\/privacy-versus-personalization\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/swati-sinha\/#Person","name":"Swati Sinha","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/swati-sinha\/","identifier":252,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/88fc42a476228c4ecd12e5525e48c8d74e3d51ced815bd85bdadcbbcfdd85b60?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/88fc42a476228c4ecd12e5525e48c8d74e3d51ced815bd85bdadcbbcfdd85b60?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/01\/thumbnail-b76ac203d65bf1b6199c3d2619f70bcc.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/01\/thumbnail-b76ac203d65bf1b6199c3d2619f70bcc.jpeg","height":375,"width":1200},"keywords":["Data Privacy","GDPR","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/01\/10\/rethink-consumer-engagement\/","headline":"It\u2019s time to rethink consumer engagement","url":"https:\/\/www.the-future-of-commerce.com\/2019\/01\/10\/rethink-consumer-engagement\/","datePublished":"2019-01-10","dateModified":"2021-08-03","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/01\/10\/rethink-consumer-engagement\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/javier-alberto-flores\/#Person","name":"Javier Flores","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/javier-alberto-flores\/","identifier":322,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e1989f3aa8f7aa464e07c400d325ad3224919b42dcb16436fb74ba8078ccafb1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1989f3aa8f7aa464e07c400d325ad3224919b42dcb16436fb74ba8078ccafb1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/01\/thumbnail-4c26824cd29700e6f36fc5dd8dc743d4.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/01\/thumbnail-4c26824cd29700e6f36fc5dd8dc743d4.jpeg","height":375,"width":1200},"keywords":["Customer Engagement","Customer Experience | CX"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/12\/06\/what-is-the-consumer-journey\/","headline":"The consumer journey: Data consent drives engagement and loyalty","url":"https:\/\/www.the-future-of-commerce.com\/2018\/12\/06\/what-is-the-consumer-journey\/","datePublished":"2018-12-06","dateModified":"2021-08-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/12\/06\/what-is-the-consumer-journey\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/julie-brown\/#Person","name":"Julie Brown","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/julie-brown\/","identifier":292,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d6f7373541f583a7ee09d068e257db7af0f90228d992476185df8d607c26675c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6f7373541f583a7ee09d068e257db7af0f90228d992476185df8d607c26675c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/12\/thumbnail-3816c03a64c6d201bf3a7ac162040a27.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/12\/thumbnail-3816c03a64c6d201bf3a7ac162040a27.jpeg","height":375,"width":1200},"keywords":["Consumer Journey","Customer Engagement","Data Privacy","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/11\/27\/revenue-generating-kpis\/","headline":"Online Lead Generation: 5 revenue generating KPIs","url":"https:\/\/www.the-future-of-commerce.com\/2018\/11\/27\/revenue-generating-kpis\/","datePublished":"2018-11-27","dateModified":"2021-03-11","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/11\/27\/revenue-generating-kpis\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/#Person","name":"Lisa James","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/","identifier":180,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69771d0f70c4770359dbb8a02fdcd9c5118d2c58c3ff8b62f9055d409ea65e4c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69771d0f70c4770359dbb8a02fdcd9c5118d2c58c3ff8b62f9055d409ea65e4c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/11\/thumbnail-f3141920eb137fad5adc606862103c84.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/11\/thumbnail-f3141920eb137fad5adc606862103c84.jpeg","height":375,"width":1200},"keywords":["KPI","Lead to Cash","UX"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/sales-general\/","name":"Sales","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sales","http:\/\/www.wikidata.org\/entity\/Q194189"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/","name":"Sales","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sales","http:\/\/www.wikidata.org\/entity\/Q194189"]}]}