{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/sales-general\/#CollectionPage","headline":"Sales Category","description":"<p>Everything you need to keep up with the fast-changing world of sales is here in our expert archive. Topics include:<\/p>\n<ol>\n<li>B2b sales trends<\/li>\n<li>Digital selling and collaboration tools<\/li>\n<li>Contextual selling<\/li>\n<li>Sales process automation<\/li>\n<li>Tips for sales success<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/sales\/sales-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/02\/g2-summer-2024-reports\/","headline":"Summer 2024 G2 Reports: SAP Commerce, Emarsys, Sales, Service solutions continue to lead market","url":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/02\/g2-summer-2024-reports\/","datePublished":"2024-07-02","dateModified":"2025-04-02","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/02\/g2-summer-2024-reports\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/#Person","name":"Binod Negi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/","identifier":566,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/07\/G2-Summer-2024-Reports-FTR-2-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/07\/G2-Summer-2024-Reports-FTR-2-1.jpg","height":375,"width":1200},"keywords":["Best Customer Experience","Best Customer Service","Digital Marketing","Email Marketing","Online Customer Reviews","SAP Commerce Cloud","SAP Customer Experience","SAP Emarsys","SAP Sales Cloud","SAP Service Cloud","Self-service"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/25\/ai-in-b2b-sales-use-cases\/","headline":"AI in B2B Sales: Transform your sales for better outcomes with practical use cases and strategies","url":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/25\/ai-in-b2b-sales-use-cases\/","datePublished":"2024-06-25","dateModified":"2025-06-25","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/25\/ai-in-b2b-sales-use-cases\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/grant-smith\/#Person","name":"Grant Smith","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/grant-smith\/","identifier":307,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/410a6ed4b1bf9318b153b5db16d0a11f6e71495022a98ead8a1fa1f87e98b3a9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/410a6ed4b1bf9318b153b5db16d0a11f6e71495022a98ead8a1fa1f87e98b3a9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/06\/AI-in-B2B-sales-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/06\/AI-in-B2B-sales-FTR-1.jpg","height":375,"width":1200},"keywords":["AI In Sales","B2B Buyers","B2B Customer Experience","B2B Sales","CRM | Customer Relationship Management","Generative AI","Sales Automation Software"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/28\/b2b-portal-benefits\/","headline":"B2B portal: Benefits, examples, and software selection tips","url":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/28\/b2b-portal-benefits\/","datePublished":"2024-05-28","dateModified":"2024-11-01","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/28\/b2b-portal-benefits\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/pether-jonsson\/#Person","name":"Pether Jonsson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/pether-jonsson\/","identifier":514,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/35639cf74ee24346ef476286ffb584802a1a07e4c4602f4397a4505c686ba147?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/35639cf74ee24346ef476286ffb584802a1a07e4c4602f4397a4505c686ba147?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/B2B-portal-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/B2B-portal-FTR-1.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/21\/sales-pipeline-management-and-forecasting\/","headline":"How to master the art of the deal with smarter sales pipeline management and forecasting","url":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/21\/sales-pipeline-management-and-forecasting\/","datePublished":"2024-05-21","dateModified":"2024-07-26","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/21\/sales-pipeline-management-and-forecasting\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/grant-smith\/#Person","name":"Grant Smith","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/grant-smith\/","identifier":307,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/410a6ed4b1bf9318b153b5db16d0a11f6e71495022a98ead8a1fa1f87e98b3a9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/410a6ed4b1bf9318b153b5db16d0a11f6e71495022a98ead8a1fa1f87e98b3a9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/sales-pipeline-management-FTR-3.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/sales-pipeline-management-FTR-3.jpg","height":375,"width":1200},"keywords":["AI In Sales","B2B Sales","Intelligent Sales","Machine Learning","Sales Forecasting","Sales Process","Sales Reps","Sales Success"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/16\/trustradius-top-rated-awards-2024-sap\/","headline":"SAP CX wins TrustRadius Top Rated awards for commerce, sales, service","url":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/16\/trustradius-top-rated-awards-2024-sap\/","datePublished":"2024-05-16","dateModified":"2025-01-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/16\/trustradius-top-rated-awards-2024-sap\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/#Person","name":"Binod Negi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/","identifier":566,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/TrustRadius-Top-Rated-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/TrustRadius-Top-Rated-FTR-1.jpg","height":375,"width":1200},"keywords":["SAP Commerce Cloud","SAP Customer Experience","SAP Sales Cloud","SAP Service Cloud"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/13\/how-to-improve-the-auto-supplier-rfp-process\/","headline":"How to rev up the auto supplier RFP process to reduce sales costs","url":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/13\/how-to-improve-the-auto-supplier-rfp-process\/","datePublished":"2024-05-13","dateModified":"2024-05-13","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/13\/how-to-improve-the-auto-supplier-rfp-process\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sebastien-trahan\/#Person","name":"Sebastien Trahan","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sebastien-trahan\/","identifier":358,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/76e1e778b02baed29b11556f1b573fcecb4055ff2f70639b7f3340b1c58387cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/76e1e778b02baed29b11556f1b573fcecb4055ff2f70639b7f3340b1c58387cd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/auto-supplier-RFP-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/auto-supplier-RFP-FTR-1.jpg","height":375,"width":1200},"keywords":["Auto Industry","Automotive","Sales Process"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/25\/situational-segmentation-the-missing-link-in-customer-persona-work\/","headline":"Situational segmentation: The missing link in customer persona development work","url":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/25\/situational-segmentation-the-missing-link-in-customer-persona-work\/","datePublished":"2024-04-25","dateModified":"2024-05-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/25\/situational-segmentation-the-missing-link-in-customer-persona-work\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/dave-norton\/#Person","name":"Dave Norton","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/dave-norton\/","identifier":812,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bcfe51a94f13f41305ce42d3574c377bb8b1f4c7e650ab79d5cfbf9e5b89d838?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bcfe51a94f13f41305ce42d3574c377bb8b1f4c7e650ab79d5cfbf9e5b89d838?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/situational-segmentation_FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/situational-segmentation_FTR-1.jpg","height":375,"width":1200},"keywords":["Contextual Marketing","Customer Experience | CX","Customer Journey","Digital Marketing","Marketing","Marketing Strategies"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/23\/automotive-supplier-sales-excellence\/","headline":"Automotive supplier sales: 4 keys to achieving excellence","url":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/23\/automotive-supplier-sales-excellence\/","datePublished":"2024-04-23","dateModified":"2024-06-25","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/23\/automotive-supplier-sales-excellence\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sebastien-trahan\/#Person","name":"Sebastien Trahan","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sebastien-trahan\/","identifier":358,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/76e1e778b02baed29b11556f1b573fcecb4055ff2f70639b7f3340b1c58387cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/76e1e778b02baed29b11556f1b573fcecb4055ff2f70639b7f3340b1c58387cd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/automotive-supplier-sales-FTR-3.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/automotive-supplier-sales-FTR-3.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/19\/g2-spring-2024-reports\/","headline":"G2 Spring 2024 Reports: SAP Commerce, Sales, Service solutions rated leaders","url":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/19\/g2-spring-2024-reports\/","datePublished":"2024-04-19","dateModified":"2024-04-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/19\/g2-spring-2024-reports\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/#Person","name":"Binod Negi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/","identifier":566,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/G2-Spring-Reports-2024_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/G2-Spring-Reports-2024_FTR.jpg","height":375,"width":1200},"keywords":["Best Customer Experience","Best Customer Service","Customer Service","Online Customer Reviews","SAP Commerce Cloud","SAP Customer Experience","SAP Sales Cloud","SAP Service Cloud"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/03\/generative-ai-search-lead-generation\/","headline":"Brace for impact: How generative AI search could hurt lead generation for brands","url":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/03\/generative-ai-search-lead-generation\/","datePublished":"2024-04-03","dateModified":"2025-05-01","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/03\/generative-ai-search-lead-generation\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/generative-AI-search-FTR-1-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/generative-AI-search-FTR-1-1.jpg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","Demand Generation","Digital Marketing","Generative AI","Marketing Trends","Personalization","SEO"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/ai\/","name":"AI","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence","http:\/\/www.wikidata.org\/entity\/Q11660"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/m-commerce-mobile-commerce\/","name":"M-commerce: Mobile commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Mobile_commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/sales-general\/","name":"Sales","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sales","http:\/\/www.wikidata.org\/entity\/Q194189"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/seo\/","name":"SEO","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization","http:\/\/www.wikidata.org\/entity\/Q180711"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}]}