{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/#CollectionPage","headline":"SAP Sapphire Category","description":"<p>Discover our thought leadership content devoted to SAP Sapphire topics featuring customer experience, cloud ERP, industries, news, and more.<\/p>\n<p>Join us in Orlando, Florida, May 10-12, 2022 and reconnect, in person.<\/p>\n<p><a href=\"https:\/\/www.sap.com\/about\/events\/sapphire\/orlando.html?source=blogs-glo-FoC\">Register here<\/a>.<\/p>\n<h2>Get inspired!<\/h2>\n<p>Sapphire offers a unique opportunity to engage with your peers, SAP Partners, SAP experts and other customers.<\/p>\n<p>Select your agenda from a catalog of sessions across eight solution, industry, and service areas:<\/p>\n<ol>\n<li>Cloud ERP<\/li>\n<li>Supply chain management<\/li>\n<li>Customer experience<\/li>\n<li>Human experience management<\/li>\n<li>Spend management and business network<\/li>\n<li>Business technology platform<\/li>\n<li>Industries<\/li>\n<li>Cloud success services and support<\/li>\n<\/ol>\n<h2>SAP Sapphire: An overview<\/h2>\n<p>SAP CEO Christian Klein will kick off Sapphire with a keynote at 9:30 a.m. May 10. He will be joined by SAP Chief Marketing and Solutions Officer Julia White.<\/p>\n<p>We&#8217;re offering sessions in distinctive formats to deliver the experience that works best for you. Network with peers, connect with experts, and get your questions answered.<\/p>\n<ul>\n<li>Product deep dives<\/li>\n<li>Solution demos<\/li>\n<li>Strategy talks<\/li>\n<li>Expert Q&amp;A<\/li>\n<li>Customer success stories<\/li>\n<\/ul>\n<h2>Sapphire: The\u00a0 path to enlightenment, innovation, and success<\/h2>\n<p>Find the tracks that address your unique challenges &#8211; and reveal solutions and opportunities.<\/p>\n<p><strong>Discover our customer experience product innovations and roadmaps at Sapphire across:<\/strong><\/p>\n<ol>\n<li>Commerce + e-commerce<\/li>\n<li>Customer data<\/li>\n<li>Customer engagement<\/li>\n<li>Customer service<\/li>\n<li>Sales<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/22\/nokia-digital-transformation-lessons-in-connected-commerce\/","headline":"Connected Commerce: Lessons from Nokia&#8217;s digital transformation","url":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/22\/nokia-digital-transformation-lessons-in-connected-commerce\/","datePublished":"2024-07-22","dateModified":"2025-02-24","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/22\/nokia-digital-transformation-lessons-in-connected-commerce\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/steven-spears\/#Person","name":"Steven Spears","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/steven-spears\/","identifier":599,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/089dcdac71ab38f784ec061bfc52a3153837f30eea5d4cac68eb40be5de4d639?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/089dcdac71ab38f784ec061bfc52a3153837f30eea5d4cac68eb40be5de4d639?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/07\/Nokia-digital-transformation-FTR-2.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/07\/Nokia-digital-transformation-FTR-2.jpg","height":375,"width":1200},"keywords":["B2B Commerce","B2B E-commerce","Delivery","ERP | Enterprise Resource Planning","Intelligent CX","Order Fulfillment","Order Management","SAP Commerce Cloud","SAP Customers","Telecommunications"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/26\/farm-to-consume-immersive-storytelling\/","headline":"From farm to consumer: Solving real business problems","url":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/26\/farm-to-consume-immersive-storytelling\/","datePublished":"2023-07-26","dateModified":"2025-05-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/26\/farm-to-consume-immersive-storytelling\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-goldberg\/#Person","name":"Jason Goldberg","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-goldberg\/","identifier":679,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/32fb528b1bdf3e7c46bbcabd0ee3585b9dd59c123311cb791d6033c2d07cbeb5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32fb528b1bdf3e7c46bbcabd0ee3585b9dd59c123311cb791d6033c2d07cbeb5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/supply-chain-strategy.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/supply-chain-strategy.jpg","height":375,"width":1200},"keywords":["Digital Supply Chain","Future of Supply Chain","Omnichannel Customer Experience","Operations management","Wholesale and Supply Chain"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","headline":"All eyes on the future of connecting customer and business data at Sapphire","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","datePublished":"2022-06-15","dateModified":"2023-08-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","height":375,"width":1200},"keywords":["CDM | Customer Data Management","CDP | Customer Data Platform","CRM | Customer Relationship Management","Customer Data","SAP Customer Data Platform","Sapphire"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/28\/infographic-types-of-customer-service\/","headline":"Types of customer service: The ultimate infographic","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/28\/infographic-types-of-customer-service\/","datePublished":"2022-04-28","dateModified":"2024-10-08","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/28\/infographic-types-of-customer-service\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/customer-service-info_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/customer-service-info_1200x375.jpg","height":375,"width":1200},"keywords":["Best Customer Service","Customer Service"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","headline":"The future of commerce: 3 trends shaping how we buy and sell","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","datePublished":"2022-04-27","dateModified":"2024-10-25","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/27\/the-future-of-commerce-trends\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","identifier":216,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Future-of-Commerce_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Future-of-Commerce_1200x375.jpg","height":375,"width":1200},"keywords":["CPG | Consumer Packaged Goods","CPG Trends","Customer Engagement","Future of Commerce","Future of E-commerce","Future of Retail","Generation Z","Millennials","Social Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/26\/without-purpose-driven-communication-its-all-talk\/","headline":"Without purpose-driven communication, it\u2019s all screaming into the void","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/26\/without-purpose-driven-communication-its-all-talk\/","datePublished":"2022-04-26","dateModified":"2023-01-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/26\/without-purpose-driven-communication-its-all-talk\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/cindy-beauchamp\/#Person","name":"Cindy Beauchamp","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/cindy-beauchamp\/","identifier":559,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/71dd1b6fc2964dcbcc52fd0432027344a3c7d38d82154d04bc1df3e76e52bc41?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/71dd1b6fc2964dcbcc52fd0432027344a3c7d38d82154d04bc1df3e76e52bc41?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/purpose-driven-communication_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/purpose-driven-communication_1200x375.jpg","height":375,"width":1200},"keywords":["Employee Engagement","Purpose-driven Business"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/25\/immersive-experience-definition-examples-benefits\/","headline":"Immersive experience: Discover benefits and examples","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/25\/immersive-experience-definition-examples-benefits\/","datePublished":"2022-04-25","dateModified":"2024-02-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/25\/immersive-experience-definition-examples-benefits\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/charlton-monsanto\/#Person","name":"Charlton Monsanto","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/charlton-monsanto\/","identifier":648,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bc4e1884aef1294c0467c110e80cf9814ef80977afed94624d47a80aebe10b8d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc4e1884aef1294c0467c110e80cf9814ef80977afed94624d47a80aebe10b8d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/immersive-experiences_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/immersive-experiences_1200x375.jpg","height":375,"width":1200},"keywords":["3D","Augmented Reality","Capgemini","Metaverse","Online Shopping","SAP Partners","Total Experience","UX","Virtual Reality"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/22\/modern-cx-customer-experience-comes-of-age\/","headline":"Modern CX: Customer experience comes of age","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/22\/modern-cx-customer-experience-comes-of-age\/","datePublished":"2022-04-22","dateModified":"2022-05-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/22\/modern-cx-customer-experience-comes-of-age\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/esteban-kolsky\/#Person","name":"Esteban Kolsky","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/esteban-kolsky\/","identifier":441,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f97ffc2a077cb1020b8429fbc93513eb25116664043740be712185cbc0e3eef5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f97ffc2a077cb1020b8429fbc93513eb25116664043740be712185cbc0e3eef5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Modern-CX_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/Modern-CX_1200x375.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/lightning-strikes-explore-the-future-of-sales-at-sap-sapphire\/","headline":"Lightning strikes: Explore the future of sales at SAP Sapphire","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/lightning-strikes-explore-the-future-of-sales-at-sap-sapphire\/","datePublished":"2022-04-21","dateModified":"2024-10-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/lightning-strikes-explore-the-future-of-sales-at-sap-sapphire\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/steven-spears\/#Person","name":"Steven Spears","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/steven-spears\/","identifier":599,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/089dcdac71ab38f784ec061bfc52a3153837f30eea5d4cac68eb40be5de4d639?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/089dcdac71ab38f784ec061bfc52a3153837f30eea5d4cac68eb40be5de4d639?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/FCEE_Sales_Strategy_at_SAP_Sapphire_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/FCEE_Sales_Strategy_at_SAP_Sapphire_1200x375.jpg","height":375,"width":1200},"keywords":["Sapphire"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-customer-data-centricity\/","headline":"The data doesn&#8217;t lie: The power of customer centricity at SAP Sapphire","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-customer-data-centricity\/","datePublished":"2022-04-21","dateModified":"2024-10-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-customer-data-centricity\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/FCEE_The_Power_of_Customer_Centricity_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/FCEE_The_Power_of_Customer_Centricity_1200x375.jpg","height":375,"width":1200},"keywords":["Sapphire"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/customer-data-sapphire\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},"Event Highlights","SAP Sapphire"]}