{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/customer-data-sapphire\/#CollectionPage","headline":"Customer Data Category","description":"","url":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/customer-data-sapphire\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","headline":"All eyes on the future of connecting customer and business data at Sapphire","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","datePublished":"2022-06-15","dateModified":"2023-08-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","height":375,"width":1200},"keywords":["CDM | Customer Data Management","CDP | Customer Data Platform","CRM | Customer Relationship Management","Customer Data","SAP Customer Data Platform","Sapphire"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-customer-data-centricity\/","headline":"The data doesn’t lie: The power of customer centricity at SAP Sapphire","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-customer-data-centricity\/","datePublished":"2022-04-21","dateModified":"2024-10-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/21\/sap-sapphire-customer-data-centricity\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/#Person","name":"Ratul Shah","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ratul-shah\/","identifier":305,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18781ab115e32031df4d1cbc3baffb8fb9bc77288c20e05eb447f4e9739062f4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/FCEE_The_Power_of_Customer_Centricity_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/FCEE_The_Power_of_Customer_Centricity_1200x375.jpg","height":375,"width":1200},"keywords":["Sapphire"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/12\/business-agility-customer-data\/","headline":"Turn on a dime: Business agility starts with customer data management","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/12\/business-agility-customer-data\/","datePublished":"2022-04-12","dateModified":"2022-10-27","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/12\/business-agility-customer-data\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/data-at-the-core-of-CX_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/data-at-the-core-of-CX_1200x375.jpg","height":375,"width":1200},"keywords":["Business Innovation","CDM | Customer Data Management","Customer Engagement","Customer Experience | CX","First-party Data","Intelligent Enterprise"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/28\/the-data-gravity-effect-when-less-is-more\/","headline":"The data gravity effect: When less is more","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/28\/the-data-gravity-effect-when-less-is-more\/","datePublished":"2022-03-28","dateModified":"2022-05-10","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/28\/the-data-gravity-effect-when-less-is-more\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Is-more-data-better_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Is-more-data-better_1200x375.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Customer Profile Management","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/14\/redefining-customer-identity\/","headline":"Redefining customer identity for the cookie-less future","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/14\/redefining-customer-identity\/","datePublished":"2022-03-14","dateModified":"2023-03-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/14\/redefining-customer-identity\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/customer-identity-feature.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/customer-identity-feature.png","height":375,"width":1200},"keywords":["CDM | Customer Data Management","CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Consumer Data Privacy","CPG | Consumer Packaged Goods","First-party Data","Third-party Cookies"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/07\/zero-party-data-definition-examples-benefits\/","headline":"Zero-party data: Definition, examples, and marketing benefits","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/07\/zero-party-data-definition-examples-benefits\/","datePublished":"2022-03-07","dateModified":"2023-03-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/07\/zero-party-data-definition-examples-benefits\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-norris\/#Person","name":"John Norris","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-norris\/","identifier":505,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/efdb1b9cc87e66badf853cb7d8ccd127accde64c543369006fb585a972686505?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/efdb1b9cc87e66badf853cb7d8ccd127accde64c543369006fb585a972686505?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/zero-party-data-feature.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/zero-party-data-feature.png","height":375,"width":1200},"keywords":["CIAM | Customer Identity and Access Management","Customer Data","Customer Profile Management","First-party Data","Zero-party data"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/10\/cdp-trends-customer-data-platforms-enter-a-new-era\/","headline":"CDP trends: Customer data platforms enter a new era","url":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/10\/cdp-trends-customer-data-platforms-enter-a-new-era\/","datePublished":"2022-02-10","dateModified":"2023-03-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/02\/10\/cdp-trends-customer-data-platforms-enter-a-new-era\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/CDP-2022_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/02\/CDP-2022_1200x375.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Customer Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/03\/a-post-third-party-cookies-world\/","headline":"Third party cookies going away: Preparing for privacy-first web with CDP","url":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/03\/a-post-third-party-cookies-world\/","datePublished":"2021-05-03","dateModified":"2024-05-15","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/05\/03\/a-post-third-party-cookies-world\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/05\/Anon_ident_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/05\/Anon_ident_1200x375.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","Consumer Privacy","Marketing ROI","Retail","ROI","Search","Third-party Cookies"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/26\/customer-identity-management\/","headline":"Is it easy for consumers to buy from you? How customer identity management can help","url":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/26\/customer-identity-management\/","datePublished":"2021-04-26","dateModified":"2025-09-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/26\/customer-identity-management\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sree-gogineni\/#Person","name":"Sree Gogineni","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sree-gogineni\/","identifier":533,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/32792f55b63c9541ed559cd22a0c9ec202a4fe6280aa70c574bb06d8e0ee9f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32792f55b63c9541ed559cd22a0c9ec202a4fe6280aa70c574bb06d8e0ee9f46?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/customer-identity-management.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/customer-identity-management.jpeg","height":375,"width":1200},"keywords":["Capgemini","CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Consumer Data Privacy","Customer Data","SAP Partners","Shopping Cart Abandonment"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/23\/types-of-customer-data-definition-examples\/","headline":"Types of customer data: Definitions, value, examples","url":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/23\/types-of-customer-data-definition-examples\/","datePublished":"2021-04-23","dateModified":"2023-09-13","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/23\/types-of-customer-data-definition-examples\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-norris\/#Person","name":"John Norris","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-norris\/","identifier":505,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/efdb1b9cc87e66badf853cb7d8ccd127accde64c543369006fb585a972686505?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/efdb1b9cc87e66badf853cb7d8ccd127accde64c543369006fb585a972686505?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/4typesdata_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/4typesdata_1200x375.jpg","height":375,"width":1200},"keywords":["Benefits of a CDP","CDP | Customer Data Platform","Customer Engagement","Customer Experience | CX","Data","Data Privacy","SAP Customer Data Platform"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/customer-data-sapphire\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/customer-experience-sapphire\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Customer profiles: Customer Identity + Access Management (CIAM) for B2B and B2C"]}