{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/tag\/cpg-consumer-packaged-goods\/#CollectionPage","headline":"CPG | Consumer Packaged Goods Tag","description":"","url":"https:\/\/www.the-future-of-commerce.com\/tag\/cpg-consumer-packaged-goods\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/12\/04\/direct-selling\/","headline":"Direct selling: It\u2019s time to get hyper-focused on the consumer","url":"https:\/\/www.the-future-of-commerce.com\/2018\/12\/04\/direct-selling\/","datePublished":"2018-12-04","dateModified":"2022-03-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/12\/04\/direct-selling\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/paul-smith\/#Person","name":"Paul Smith","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/paul-smith\/","identifier":315,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/35ff948a11a5b780e907309dd4c6ce6dc7c07dcd1c7e4a5dc6a0cfe9f53b5183?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/35ff948a11a5b780e907309dd4c6ce6dc7c07dcd1c7e4a5dc6a0cfe9f53b5183?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/12\/thumbnail-dee938588272c06e835fc196e63ff82e.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/12\/thumbnail-dee938588272c06e835fc196e63ff82e.png","height":375,"width":1200},"keywords":["CPG | Consumer Packaged Goods","D2C","Direct Selling","Direct to Consumer"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/10\/29\/crm-software-could-save-our-planet\/","headline":"How commerce and CRM software could save our planet","url":"https:\/\/www.the-future-of-commerce.com\/2018\/10\/29\/crm-software-could-save-our-planet\/","datePublished":"2018-10-29","dateModified":"2023-03-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/10\/29\/crm-software-could-save-our-planet\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/joe-ballard\/#Person","name":"Joseph Ballard","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/joe-ballard\/","identifier":106,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a8bdda396c035f9641a783230d0170156e091b4e5e94d864d078d10511fff5fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a8bdda396c035f9641a783230d0170156e091b4e5e94d864d078d10511fff5fb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/10\/thumbnail-1fdc9d20c18599406b2a24f625cb2ed9.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/10\/thumbnail-1fdc9d20c18599406b2a24f625cb2ed9.jpeg","height":375,"width":1200},"keywords":["CPG | Consumer Packaged Goods","CRM | Customer Relationship Management","Supply Chain","Sustainability","Sustainable Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/10\/iot-adoption-in-consumer-products\/","headline":"IoT adoption in consumer products: The intelligent sensor grid for digital commerce","url":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/10\/iot-adoption-in-consumer-products\/","datePublished":"2018-08-10","dateModified":"2022-03-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/08\/10\/iot-adoption-in-consumer-products\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-candish\/#Person","name":"John Candish","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-candish\/","identifier":277,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c14993b7c9c5b24c84e09545a3e0e2bc12fb00d3dc3a0db6c69e9c376b3c42c2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c14993b7c9c5b24c84e09545a3e0e2bc12fb00d3dc3a0db6c69e9c376b3c42c2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/08\/thumbnail-f823cf799948f314881a78c06d861406.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/08\/thumbnail-f823cf799948f314881a78c06d861406.jpeg","height":375,"width":1200},"keywords":["Consumer Products","CPG | Consumer Packaged Goods","IoT | Internet of Things","SAP Digital Interconnect"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/07\/27\/s-curves\/","headline":"Spread of infectious diseases, consumer goods adoption, and technology S curves","url":"https:\/\/www.the-future-of-commerce.com\/2018\/07\/27\/s-curves\/","datePublished":"2018-07-27","dateModified":"2022-05-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/07\/27\/s-curves\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/rohit-tripathi\/#Person","name":"Rohit Tripathi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/rohit-tripathi\/","identifier":255,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/13b27827728721a849e0b08fbb7acbb5a1ba9cc30526e997fdfbd72f3108c81b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13b27827728721a849e0b08fbb7acbb5a1ba9cc30526e997fdfbd72f3108c81b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/07\/s-curve.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/07\/s-curve.jpg","height":375,"width":1200},"keywords":["COVID-19 | Coronavirus","CPG | Consumer Packaged Goods"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/27\/how-conversational-commerce-will-change-retail\/","headline":"Is the digital assistant the death of retail or its savior?","url":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/27\/how-conversational-commerce-will-change-retail\/","datePublished":"2018-03-27","dateModified":"2022-10-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/03\/27\/how-conversational-commerce-will-change-retail\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jack-dyson\/#Person","name":"Jack Dyson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jack-dyson\/","identifier":152,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0d3b4b398e8aea3b7b406b7f646a735eb4ec2827c327fa6570e9ce500329a73a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d3b4b398e8aea3b7b406b7f646a735eb4ec2827c327fa6570e9ce500329a73a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/03\/thumbnail-c3a1daeb7e8758dea0cce218c20d012a.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/03\/thumbnail-c3a1daeb7e8758dea0cce218c20d012a.jpeg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","Alexa","Chatbots","Conversational Commerce","CPG | Consumer Packaged Goods","Customer Experience | CX","Digital Assistant","Siri","Voice Commerce","Voice Shopping"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/06\/16\/how-grocery-retailers-can-beat-amazon\/","headline":"Amazon and Whole Foods: How grocery retailers can beat Amazon","url":"https:\/\/www.the-future-of-commerce.com\/2017\/06\/16\/how-grocery-retailers-can-beat-amazon\/","datePublished":"2017-06-16","dateModified":"2022-09-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/06\/16\/how-grocery-retailers-can-beat-amazon\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/06\/thumbnail-dbcfb85c920e1bbeeb7575ded6512d01.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/06\/thumbnail-dbcfb85c920e1bbeeb7575ded6512d01.jpeg","height":375,"width":1200},"keywords":["Amazon","CPG | Consumer Packaged Goods","Data","Digital Disruption","Digital Transformation","E-commerce","Food and Beverage Industry","Food Retail","Grocery Retail","Omnichannel","Retail"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/12\/16\/cloud-customer-value-chain\/","headline":"The value of the cloud: Connecting experience, loyalty, and revenue","url":"https:\/\/www.the-future-of-commerce.com\/2016\/12\/16\/cloud-customer-value-chain\/","datePublished":"2016-12-16","dateModified":"2022-05-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/12\/16\/cloud-customer-value-chain\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/alexander-arnold\/#Person","name":"Alexander Arnold","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/alexander-arnold\/","identifier":194,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cf7b011192b38d629ab0f1b363b8eec0893d433b85ec67dba91c32101e3ad3bf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf7b011192b38d629ab0f1b363b8eec0893d433b85ec67dba91c32101e3ad3bf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/12\/Zz1iNDNkMWM1MDUzNjc3MTA0MTRiNjlmMmQ0MTUwOWRlYg.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/12\/Zz1iNDNkMWM1MDUzNjc3MTA0MTRiNjlmMmQ0MTUwOWRlYg.jpg","height":375,"width":1200},"keywords":["Cloud","CPG | Consumer Packaged Goods","Customer Engagement","Customer Experience | CX","E-commerce","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/11\/07\/product-as-service\/","headline":"Product-as-service: A necessary evolution","url":"https:\/\/www.the-future-of-commerce.com\/2016\/11\/07\/product-as-service\/","datePublished":"2016-11-07","dateModified":"2022-12-08","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/11\/07\/product-as-service\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/andre-pereira\/#Person","name":"Andre Pereira","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/andre-pereira\/","identifier":172,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5dbc603312738b410bf862bfc7565a43d4cbf1cffca9bc267e8115adb8dc5082?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5dbc603312738b410bf862bfc7565a43d4cbf1cffca9bc267e8115adb8dc5082?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/11\/thumbnail-f43ed8b3b658c790015706dea071cceb.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/11\/thumbnail-f43ed8b3b658c790015706dea071cceb.jpeg","height":375,"width":1200},"keywords":["CPG | Consumer Packaged Goods","Ecommerce","Manufacturing","Service"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/08\/30\/data-analytics-sports-retailers-strategy\/","headline":"How sporting-goods retailers use data analytics to raise their batting average","url":"https:\/\/www.the-future-of-commerce.com\/2016\/08\/30\/data-analytics-sports-retailers-strategy\/","datePublished":"2016-08-30","dateModified":"2022-05-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/08\/30\/data-analytics-sports-retailers-strategy\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/mihir-kittur\/#Person","name":"Mihir Kittur","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/mihir-kittur\/","identifier":95,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d6cd89adc795e21ed8f354d5ad869764b58faff3cbcfde0e2d0b988408d3aeb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d6cd89adc795e21ed8f354d5ad869764b58faff3cbcfde0e2d0b988408d3aeb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/08\/thumbnail-0e34365c3b86c4c08bcf99d289835f5c.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/08\/thumbnail-0e34365c3b86c4c08bcf99d289835f5c.jpeg","height":300,"width":1200},"keywords":["Analytics","Big Data","CPG | Consumer Packaged Goods","CPG Trends","Customer Engagement","E-commerce","Retail"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/28\/subscription-business-model-tips\/","headline":"The secret sauce for successful subscription business models","url":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/28\/subscription-business-model-tips\/","datePublished":"2015-12-28","dateModified":"2024-06-04","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/28\/subscription-business-model-tips\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/randy-kohl\/#Person","name":"Randy Kohl","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/randy-kohl\/","identifier":86,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3a4c6692ddf358527e04791bc8e3b31c0545461cd20d914f7c137663dc8f83b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3a4c6692ddf358527e04791bc8e3b31c0545461cd20d914f7c137663dc8f83b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/12\/subscriptions_kohl.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/12\/subscriptions_kohl.jpg","height":375,"width":1200},"keywords":["CPG | Consumer Packaged Goods","Customer Engagement","Customer Experience | CX","Digital Commerce","E-commerce","Future Commerce Trends","SAP Partners","Smith Commerce"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"CPG","Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}]}