Influence this: New FTC Endorsement Guidelines

FTC Endorsement Guidelines: All Eyes on Influencer Economy

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Influencer marketing is a $21B+ industry

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The FTC notes that the best disclosures are prominent and simply worded. For example: “This is an ad for brand X.”

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Product + customer reviews are also targeted in the FTC updates.

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The agency noted the growing use of generative AI, which is likely to make it "easier for bad actors to write fake reviews."

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Consumers aren't going to trust a company that tinkers with reviews or fails to disclose paid endorsements.

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FTC endorsement guidelines: Read the full story HERE.

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FTC Endorsement Guidelines: All Eyes on Influencer Economy

Influencer marketing is a $21B+ industry

The FTC last updated ad guidelines in 2009, making social-media driven marketplaces the Wild, Wild West at times with regard to paid endorsements.

The FTC notes that the best disclosures are prominent and simply worded. For example: “This is an ad for brand X.”

Product + customer reviews are also targeted in the FTC updates.

Recognizing the importance of product reviews, the FTC wants to rein in activities that manipulate reviews.

The agency noted the growing use of generative AI, which is likely to make it "easier for bad actors to write fake reviews."

The FTC proposed a rule to ban fake reviews and illicit endorsement practices.

Consumers aren't going to trust a company that tinkers with reviews or fails to disclose paid endorsements.

#FACTS:

Influencer marketing only works if it's trustworthy.

FTC endorsement guidelines: Read the full story HERE.