Millennials: The 411

PRESENTED BY The Future of Commerce

What's my age again: Millennial definition, years

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Millennial stats

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Millennials are more likely to work multiple jobs than any other generation.

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Purpose matters: Millennials spend money with thought, supporting brands who share their values. Arrow 78% are more likely to spend on travel, dining out, or other experiential activities over products. 65% have boycotted a brand that took an opposing stance on an issue important to them. Read the full post

Millennials: The 411

What's my age again: Millennial definition, years

Millennials, AKA Gen Y or Echo Boomers, were born between 1981 and 1996, making them 28 to 43 years old in 2024.

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Millennial stats

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They're the largest living generation in the U.S.

Accounting for $6 trillion in global spending, they wield substantial influence across all sectors.

39% of millennials have a bachelor’s degree or higher.

Millennials are more likely to work multiple jobs than any other generation.

Hustle culture becomes horror

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As a result, millennials are experiencing unprecedented levels of burnout.