E-commerce has a type…

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As commerce evolves, how we buy and sell is evolving, too. Discover the types of e-commerce critical to brands today.

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Everyone from small businesses to the largest of corporations can benefit from the ability to sell their goods and services online at scale. Click, click, WOW. Ecommerce everywhere. Fast. Personalized. Shoppable. Get it NOW.

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E-commerce has a type…

As commerce evolves, how we buy and sell is evolving, too. Discover the types of e-commerce critical to brands today.

1

Business to Consumer (B2C)

Business to consumer (B2C) is a direct transaction between a business and a consumer.

2

Business to Business (B2B)

B2B refers to a business selling goods or services to another business, like a manufacturer and wholesaler, or a wholesaler and a retailer.

3

Direct to Consumer (D2C)

D2C means that a brand is selling directly to their end customer without going through a retailer, distributor, or wholesaler.

4

Consumer to ConsumeR (C2C)

C2C e-commerce refers to the sale of goods or services to another consumer, often in digital marketplaces that use recommerce, like eBay, Etsy, and Poshmark.

5

Consumer to Business (C2B)

Consumer to business is when an individual sells their services or products to a business.

Everyone from small businesses to the largest of corporations can benefit from the ability to sell their goods and services online at scale. Click, click, WOW. Ecommerce everywhere. Fast. Personalized. Shoppable. Get it NOW.