2023 SALES TRENDS FOCU$ 1) FOCUS WILL DRIVE SUCCESS: 70% chance the US will fall into a recession in 2023. (Bloomberg Survey of Economists) 2) SELLER SUPPORT WILL INCREASE: 46% of sales managers and directors say improvements in sales infrastructure and technology will boost their ability to achieve or exceed sales quotes. (Forrester) 3) MOBILE FIRST IS TRANSITIONING TO OMNICHANNEL: B2B customer now regularly use ten or more channels to interact with suppliers, up from five in 2016. (McKinsey) 4) PARTNERSHIPS WILL EMERGE: with economic concerns, organizations will look to expand their reach without expanding their budgets, making partnerships a priority. 5) BUNDLE SELLING WILL BE REPLACED WITH TACTICAL OFFERS AND OBVIOUS UPSELL: 3X as many CMOS will make customer health a priority, tilting B2B growth strategies heavily toward retention, cross-sell, and upsell reenues. (Forrester) The Future of Commerce