If you’re still thinking about machine learning, IoT, VR, and microservices as far-away concepts, I’ve got some news for you: they are here, now, and they are absolutely the paving stones for the future of commerce and customer engagement in the digital age.
It’s quite simple: If you want your business to thrive and survive, you need to put your customer first by creating seamless, integrated, personalized experiences for them, no matter where they interact with you. For many, this means disrupting how they do business today (bye, bye, silos) in order to be more agile and profitable tomorrow.
The future is now
Nobody wants to play catch-up. In today’s competitive, ever-changing digital landscape, there is very little that remains true, but know this: staying one step ahead of your competition means innovating the customer experience with machine learning, artificial intelligence, and IoT, and if you’re not thinking about it today, you’ll be wishing you had tomorrow.
Data fuels the future
Humankind has often looked to the stars for inspiration, and we still do. A galaxy of customer data will become the fuel for modern business. Organizations and companies that recognize this will learn how use the power of data to create outstanding consumer experiences and services.
You know that the pace of business today is faster than it’s ever been. If you aren’t relying on data and processes that can give you real-time information on your customer and their needs, chances are, in the long run, you’ll lose your customer.
No time for nostalgia
We aren’t immune to the disruptions and re-evaluations that are needed to lead organizations in the digital age. To that end, SAP Hybris created an immersive event in 2017. From AI, machine learning and VR to the empowerment of women and importance of diversity, Global Summit covered all of the topics that are critical to doing business in the digital age.
There simply isn’t time to look back wistfully and try to improve old processes, either you’re adapting, or you’re dying, noted Brian Beck of Guidance.
By automating processes that were formerly time-intensive, employees can now devote their focus to improving customer processes, and, as Swati Sinha pointed out, ” ‘Thanks to machine learning, we are headed towards the dramatic transformation of consumer communication and customer experience. Multiple researches have suggested that “57% of the buying process is completed before a first interaction with sales.” AI sales bots can hone in on customer ‘intend’ signals and have proactive answers for initial queries about pricing, product features, or contract terms.’ ”
The future is now. Welcome to it.