CRM

If operating your car was as disconnected as your CRM processes, would you trust it?

Anthony Leaper
Illustration of soft creatures with surprised and alarmed looks on their faces, with various forms of "NO" above them, representing the fact that you wouldn't trust a car that was as disconnected as CRM software and service.

CRM

CRM systems are a way for companies to manage their interactions with current and potential customers. Customer relationship management software and strategy uses data analysis about customers’ history with a company to improve business relationships with customers, focusing on customer engagement, retention, and ultimately driving sales growth.

Banner that reads: "DOES YOUR CRM LANDSCAPE RESEMBLE THE CHAOS THEORY? Migrating legacy CRM systems is no easy feat – but there's help. Our expert panel features REAL-LIFE advice + outcomes, AND the ability to ask questions – from people who've been there and SUCCESSFULLY done that. Register HERE."

Our expert archive has everything you need to know about CRM. Keep up with news, trends, and best practices. Topics covered include:

  • Benefits of customer relationship management
  • How CRM for sales and service teams is evolving
  • Best practices for improving customer experience
  • The differences between CRM and CDP
  • Call center CRM

Featured Sections

Die Zukunft
von CX
(Deutsch)

El Futuro de la Experiencia del Cliente (LATAM)

O Futuro da Experiência do Cliente (Brasil)

The Future of E-Commerce

Future of
Supply Chain

Customer Data
& Privacy

Sustainability
in Business

Search by Topic


Read Article