SEO stands for search engine optimization and has become a core function of marketing. It’s a process for optimizing how high a web page appears in Google and other search engines.
Marketers focus on SEO to ensure their brand and its content are found by customers and potential customers.
The world of SEO moves fast, so bookmark this page to keep up with the latest news and trends. Topics include:
- Google algorithm updates
- Sustainable websites and SEO
- Online reputation management
