Overcoming e-commerce re-platform challenges: A guide to successBy Branwell Moffat
UX is the experience a user has with a brand during a journey across a single channel. It can involve multiple user interfaces. For example, a customer’s user experience in a retail store can involve store layout, crowded aisles, and checkout. E-commerce UX involves a different set of UIs, including the homepage, online checkout, and delivery.
UI is a subset of UX, which is a subset of customer experience.
In our expert content, learn about UX trends, news, and best practices. Topics include: