CPG

CPG trends 2025: Consumers at limit on rising prices; brands look to personalization, loyalty to spur growth

Maria Morais
Illustration of a woman sitting on a pedestal looking through binoculars, with a graph and green rising arrow behind her, representing 2025 CPG trends and how consumer product goods brands are looking to grow in 2025. Illustration einer Frau, die auf einem Podest sitzt und durch ein Fernglas schaut, mit einem Diagramm und einem grünen, aufsteigenden Pfeil hinter ihr, der die CPG-Trends für 2025 und die Wachstumsaussichten von Konsumgütermarken für 2025 darstellt.

CPG

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The consumer packaged goods (CPG) industry is facing radical shifts in consumer preferences, while market dynamics and economic concerns are forcing businesses to consider new selling across new channels.

Whether a multi-billion-dollar brand or a digital upstart aiming to double revenue in record time, there are several ways that CPG brands can retool their strategies to better align with consumer interests for competitive edge.

Explore business agility, direct-to-consumer, and retail execution strategies to grow your business and expand CPG revenue opportunities with our consumer packaged goods content featuring CPG trends, news, thought leadership, and more to help you evolve from market uncertainty to market dominance.

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