Articles about Customer Data

As business becomes more and more digital, customer data has become vital. Companies can leverage customer data to improve customer experience, increase operational efficiency, and boost the bottom line.

SAP Sapphire registration information. Copy reads: Ready, set, rock on. Join us in Orlando, Barcelona, or virtually for SAP Sapphire 2024.

Bookmark this page to learn best practices for managing customer data and to keep up with the latest customer data trends, news, and thought leadership.

Topics include:

  1. The power of first-party data for marketers
  2. Consumer privacy
  3. The rise of zero-party data
  4. The evolution of customer data platforms
  5. Customer identity and access management (CIAM)

Search by Topic beginning with