Privacy Policy


The Future of Customer Engagement and Experience (FCEE) Privacy Statement

Protecting individual’s online privacy is crucial to us, and our readers. We have created this privacy statement to demonstrate our firm commitment to the individual`s right to data protection and privacy. This privacy statement outlines how we handle information that can be used to directly or indirectly identify an individual (“personal data”).


A. General Information

When does this privacy statement apply? This privacy statement applies to personal data that you provide to The Future of Customer Engagement and Experience (FCEE) or which is derived from the personal data as outlined below.

Data Controller. The data controller of The Future of Customer Engagement and Experience (FCEE) is SAP Hybris NA, 3999 West Chester Pike, Newtown Square, PA 19073, USA.

What does FCEE do with my personal data? FCEE will process the personal data provided hereunder only as set out in this privacy statement. Where the processing of your personal data is based on a statutory permission, you can find information on which personal data FCEE is processing or using for which purposes in Section B below. Where consent for the processing of your personal data is required, you can find further information in Section C. below.

Duration of processing of personal data. Where FCEE is processing and using your personal data as permitted by law (see B. below) or under your consent (see C. below), FCEE will store your personal data (i) only for as long as is required to fulfil the purposes set out below or (ii) until you object to FCEE Data Controller. The FCEE Group’s data protection officer can be reached at However, where FCEE is required by mandatory law to retain your personal data longer or where your personal data is required for FCEE to assert or defend against legal claims, FCEE will retain your personal data until the end of the relevant retention period or until the claims in question have been settled.

Why am I required to provide personal data? As a general principle, your granting of any consent and your provision of any personal data hereunder is entirely voluntary; there are generally no detrimental effects on you if you choose not to consent or to provide personal data. However, there are circumstances in which FCEE cannot take action without certain personal data, for example because this personal data is required to process your request to receive our newsletter. It will not be possible for FCEE to provide you with what you request without the relevant personal data.

Where will my personal data be processed? FCEE has affiliates and third-party service providers within as well as outside of the European Economic Area (the “EEA”). As a consequence, whenever FCEE is using or otherwise processing your personal data for the purposes set out in this privacy statement, FCEE may transfer your personal data to countries outside of the EEA including to such countries in which a statutory level of data protection applies that is not comparable to the level of data protection within the EEA. Whenever such transfer occurs, it is based on the Standard Contractual Clauses (according to EU Commission Decision 87/2010/EC or any future replacement) in order to contractually provide that your personal data is subject to a level of data protection that applies within the EEA.

Data subjects’ rights. You can request from FCEE at any time information about which personal data FCEE processes about you and the correction or deletion of such personal data. Please note, however, that FCEE can delete your personal data only if there is no statutory obligation or prevailing right of FCEE to retain it. Kindly note that if you request that FCEE delete your personal data, you will not be able to continue to use any FCEE service that requires FCEE’s use of your personal data.

If FCEE uses your personal data based on your consent, you may further request from FCEE a copy of the personal data that you have provided to FCEE. In this case, please contact the email address below and specify the information or processing activities to which your request relates, the format in which you would like this information, and whether the personal data is to be sent to you or another recipient. FCEE will carefully consider your request and discuss with you how it can best fulfill it.

Furthermore, you can request from FCEE that FCEE restricts your personal data from any further processing in any of the following events: (i) you state that the personal data FCEE has about you is incorrect, (but only for as long as FCEE requires to check the accuracy of the relevant personal data), (ii) there is no legal basis for FCEE processing your personal data and you demand that FCEE restricts your personal data from further processing, (iii) FCEE no longer requires your personal data but you claim that you require FCEE to retain such data in order to claim or exercise legal rights or to defend against third party claims or (iv) in case you object to the processing of your personal data by FCEE (based on FCEE’s legitimate interest as further set out in B. below) for as long as it is required to review as to whether FCEE has a prevailing interest or legal obligation in processing your personal data.

Please direct any such request to

Right to lodge a complaint. If you believe that FCEE is not processing your personal data in accordance with the requirements set out herein or applicable EEA data protection laws, you can at any time lodge a complaint with the data protection authority of the EEA country in which you live or with the data protection authority of the country or state in which FCEE has its registered seat.

Use of this website by children. This website is not intended for anyone under the age of 16 years. If you are younger than 16, you may not register with this website.

Links to other websites. This website may contain links to other websites. FCEE is not responsible for the privacy practices or the content of websites outside of FCEC. Therefore, we recommend that you carefully read the privacy statements of such foreign sites.


B. Where FCEE uses my personal data based on the law

In the following cases, FCEE is permitted to process your personal data under the applicable data protection law.

Subscribing to our newsletter. If you subscribe to our newsletter, FCEE will use the personal data that you enter into the order or registration form (usually (a subset of) your name, (email) address, company name and address, your job title and role and, only to process your request to subscribe to our newsletter. This may also include conversation data that you may trigger functionalities on contact forms.

We communicate on a regular basis by email with users who subscribe to our newsletter. We may use your email address to confirm your opening of an account, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, users cannot opt out of these communications, which are not marketing-related but merely required for the relevant business relationship.

Ensuring compliance. FCEE and its products, technologies, and services are subject to the export laws of various countries including, without limitation, those of the European Union and its member states, and of the United States of America. You acknowledge that, pursuant to the applicable export laws, trade sanctions, and embargoes issued by these countries, FCEE is required to take measures to prevent entities, organizations, and parties listed on government-issued sanctioned-party lists from accessing certain products, technologies, and services through FCEE’s websites or other delivery channels controlled by FCEE. This may include (i) automated checks of any user registration data as set out herein and other information a user provides about his or her identity against applicable sanctioned-party lists; (ii) regular repetition of such checks whenever a sanctioned-party list is updated or when a user updates his or her information; (iii) blocking of access to FCEC’s services and systems in case of a potential match; and (iv) contacting a user to confirm his or her identity in case of a potential match.

Furthermore, you acknowledge that any information required to track your choices regarding the processing or use of your personal data or receipt of our newsletter may be stored and exchanged between members of the SAP Group as required to ensure compliance.

FCEE’s legitimate interest. Each of the use cases below constitutes a legitimate interest of FCEE to process or use your personal data. If you do not agree with this approach, you may object against FCEE’s processing or use of your personal data as set out below.

Creation of anonymized data sets. FCEE may anonymize personal data provided under this privacy statement to create anonymized data sets, which will then be used to improve its and its affiliates’ products and services.

Right to object. You may object to FCEE using personal data for the above purposes at any time by requesting to unsubscribe by emailing us at If you do so, FCEE will cease using your personal data for the above purposes (that is to say, under a legitimate interest set out above) and remove it from its systems unless FCEE is permitted to use such personal data for another purpose set out in this privacy statement or FCEE determines and demonstrates a compelling legitimate interest to continue processing your personal data.


C. Where FCEE uses my personal data based on my consent

In the following cases FCEE will only use your personal data as further detailed below after you have granted your prior consent into the relevant processing operations.

Relevant content. Subject to a respective provision and your consent, FCEE may use your name, email, job title, and basic information about your employer (name, address, and industry) as well as an interaction profile based on prior interactions with FCEE in order to display relevant content on the FCEE website. FCEC may provide a hashed user ID to third party operated social networks or other web offerings (such as Twitter, LinkedIn, Facebook, Instagram or Google) where this information is then matched against the social networks’ data or the web offerings’ own data bases in order to display to you more relevant information.

Forwarding your personal data to SAP companies. FCEE may transfer your personal data to other entities in the SAP Group. The current list of SAP Group entities can be found here. In such cases, these entities will then use the personal data for the same purposes and under the same conditions as outlined in this Section C. above.

Revocation of a consent granted hereunder. You may at any time withdraw a consent granted hereunder by unsubscribing. In case of withdrawal, FCEE will not process personal data subject to this consent any longer unless legally required to do so. In case FCEE is required to retain your personal data for legal reasons your personal data will be restricted from further processing and only retained for the term required by law. However, any withdrawal has no effect on past processing of personal data by FCEE up to the point in time of your withdrawal. Furthermore, if your use of an FCEE offering requires your prior consent, FCEE will not be (any longer) able to provide the relevant service (or services, if you revoke the consent for FCEE to use your profile under the SAP Cloud Platform Identity Authentication Service for multiple SAP offerings), offer or event to you after your revocation.


U.S. Specific Provisions

Where FCEE is subject to U.S. privacy requirements, the following also applies:

Do Not Track. Your browser may allow you to set a “Do not track” preference. Unless otherwise stated, our sites do not honor “Do not track” requests. However, you may elect not to accept cookies by changing the designated settings on your web browser. Cookies are small text files placed on your computer while visiting certain sites on the Internet used to identify your computer. Please note that if you do not accept cookies, you may not be able to use certain functions and features of our site. This site does not allow third parties to gather information about you over time and across sites.

Requirements to Protect Children’s Privacy. We do not intend for our websites or online services to be used by anyone under the age of 13. If you are a parent or guardian and believe we may have collected information about a child, please contact us at


Russia-Specific Provisions

The following applies to users who are resident in the Russian Federation:

The services hereunder are not intended for use by citizens of the Russian Federation who are resident in Russia. If you are a Russian citizen residing in Russia, you are hereby notified that any personal data that you input into the services will be solely at your own risk and responsibility, that you expressly agree that FCEE may gather your personal data and will process this data in the United States and in other countries, and that you will not hold FCEE accountable for any potential non-observance of legislation of the Russian Federation.