Johann Wrede

Global Vice President, Audience, Brand & Content

SAP Hybris

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Johann Wrede is Global Vice President of Strategic Marketing for SAP Hybris, the customer engagement and commerce division of SAP. He leads an organization which covers Solution Marketing, Global Programs, Brand Experience, Content Marketing and Ecosystem Marketing.

He has written, implemented, sold, and marketed software for a variety of companies both large and small.  Johann is passionate about using storytelling and authentic experiences to inspire business people to find ways to better engage their customers.

Articles by Johann: