Global Director, Customer Engagement & Commerce Marketing, SAP hybris, APJ & Greater China
Rita Marini sees marketing and communication as an art to deliver authenticity effectively. As a strong advocate of authenticity, she continually seeks to challenge and innovate the way marketers communicate and engage audience – to be genuine, inspiring and relevant. With more than ten years of experience in integrated marketing, Rita appreciates, and shares strong passion in the area of customer engagement and contextual marketing.
An artist within, Rita especially enjoys channelling her creativity through writing and video production. She is based in Singapore and currently the Global Director of Customer Engagement & Commerce Marketing at SAP hybris, with a focus on the APJ & Greater China region.