What is social commerce? Definition, examples, stats
Social commerce is the use of a social platform for e-commerce sales, and it's huge: By 2027, it's projected to drive $604 billion in sales.
In a bid to expand their e-commerce reach, Target has agreed to buy Cooking.com and Chefs Catalog.
The purchases were made in an effort to sell more cooking products and kitchenware online – and to have the right pricing options available.
Chefs Catalog is a straightforward e-commerce site that sells cooks tools and kitchen items directly to consumers, but the acquisition of Cooking.com is extremely strategic.
Cooking.com is more than a retailer. While it does sell upwards of 30,000 kitchen items, it is also known for its robust content. The site offers users recipes, cookbooks, and member-created content.
It’s noteworthy that Target is looking toward a content-rich website to drive online sales in a market that is also extremely popular in terms of social sharing, thanks to networks like Pinterest, which are giving rise to social commerce.
