A new study reveals that when it comes time to play, two-thirds of children between the ages of 7 and 13 prefer to get gadgets over toys. This new demographic even has its own name: Generation Z.
That number is staggering for plenty of reasons, not the least of which is that an entire generation of native users of tablets and smartphones will grow up expecting a seamless integration of their experiences – both entertainment and commerce.
Another interesting fact: Children are often major influencers when it comes to what their parents purchase.
A parent whose child wants a tablet is more likely to purchase one – and also, more likely to use one themselves.
How do Gen Zers, millennials, and boomers compare when it comes to generational payment methods? New data reveals intriguing insights that can help you provide smarter payment experiences.
More than half of the Gen Z children surveyed also revealed that they do their research online prior to lobbying mom and dad – which bodes for a very different future of work once they enter the workforce.
The consumer and employee of the future is going to be a savvy one, indeed.
