Improving customer experience through customer data—CDP for CX
Improving CX through customer data makes intuitive sense, but having a tool and using it effectively are two very different things. CDPs are the data remedy we need.
Social media long ago ceased to be a fad, and has gained intense traction among consumers looking to give compliments, voice services concerns and curate their lives, particularly when it comes to their shopping preferences.
Retail uses social media to engage with consumers
There’s no question that retail (and even B2B) brands looking to engage customers in an omnichannel experience (which they no longer simply want but demand) must have a social strategy in place.
The social log-in has become standard both online and for mobile, and this infographic below from Gigya shows some absolutely fascinating data about how shoppers use their social identities across a variety of apps and sites.
Social logins, identity management, and trust
The responsibility is on brands to thread the needle of offering convenience for consumers while also maintaining a level of security integrity that protects consumers. Whether it’s adopting a CIAM to fortify security or diving into a CDP, investing time, resources, and focus in security, access, and convenience is paramount to brands’ success and customer loyalty.
As consumers understand omnichannel as the bar, being thoroughly effective and responsive has to be at the center of CX strategy.
What is CIAM: Benefits, security features, build vs buy decision in 2024
What is CIAM, and how can it protect your business and boost CX? This guide has everything you need to know about CIAM.
Whatever route you decide to take, the social arena asa place to engage with consumers is here to stay.
