Last updated: Game Plan 2014: B2B marketers’ digital journey [VIDEO]

Game Plan 2014: B2B marketers’ digital journey [VIDEO]

0 shares

Listen to article

Download audio as MP3

B2B marketing is undergoing a fundamental shift. As digital channels evolve and e-commerce becomes increasingly important, there are new challenges and obstacles to overcome. In this video, Suresh Vittal, vice president, marketing strategy, digital marketing, Adobe, and Mike Ballard, demand generation strategy and operations manager, Lenovo, share how companies are successfully leveraging the power of marketing technologies to deliver memorable B2B customer experiences.

Share this article

0 shares

Search by Topic beginning with