In our day to day working lives as marketers we often don’t get a chance to rise above our busy daily schedules and tasks to really observe our customers.
No doubt customers have changed – and continue to change – and there are important implications regarding how marketers must adjust to our ever-morphing customers.
Modern marketing: The fundamentals have changed – have you?
The definition of marketing is moving goods and services from the source of tools, channels, and mechanics to the consumer, but most marketers haven't adapted for digital - and that's a BIG problem.
Marketing in modern times
Marketing in modern times means understanding several key elements:
- How B2B and B2C brands are moving towards a digital or mobile-first presence as the demand for convenience grows.
- What measures brands are taking to meet heightened customer expectations across all touchpoints.
- How brands are meeting the challenge of keeping up with more informed, educated, and fluid customers.
- How external factors – beyond a brand’s control – can create additional challenges…or opportunities.
Old direct-to-consumer marketing playbooks don’t work today.
Tap into the future of CPG, engagement, and loyalty HERE.