Last updated: CX Works: The customer experience is changing CRM

CX Works: The customer experience is changing CRM


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The voice of today’s customer is clear: They want intelligent, personalized, reliable experiences that will help them meet daily goals.

Customer experience is the future of the commerce, and in order to thrive, organizations need an intelligent enterprise business solution that puts the customer first, at the very heart of everything they do.

By building stronger relationships with your customers, you’ll earn and keep their trust. And in order to do this, you need an in-memory customer experience (CX) suite that offers cloud solutions for marketing, commerce, sales, service, and customer data – and uses intelligent technologies like machine learning to power real-time engagements.

There’s only one company that has the power to deliver this, and that’s SAP.

We’ve launched CX Works!

This year, we promised to deliver a platform that would unlock the power of the suite by supporting your implementation and drive adoption of your SAP Customer Experience solution. We’re thrilled to honor our promise.

“SAP was the last to accept the status quo of CRM, and is now the first to change it,” SAP President Bill McDermott said.

Every day, we work to deliver a customer experience with consistent offerings and processes by connecting the front office to the back office. Our combined field experience and expertise are at the core of CX Works.

CX Works is a free and open portal that contains all of SAP Customer Experience’s field-tested knowledge and experience in one place. This experience has been applied, tested, proven, and carefully curated by our field experts.

The new SAP Customer Experience suite will offer full integration with SAP’s business applications portfolio, led by its market-leading ERP suite, SAP S/4HANA. CX Works provides expert recommendations and includes integration topics.

Designed with the SAP Customer Experience suite in mind, each cloud of the suite is represented, whether it be Commerce, Marketing, Service, Sales, or Customer Data Cloud. CX Works boasts a flexible navigation that allows you to select the clouds that apply to your needs.

The portal will help you get the most value from your SAP Customer Experience suite deployment by providing:

Superior recommendations: Get expert recommendations for all solutions and all disciplines involved in the solutions’ lifecycle.

Recommended project frameworks: Plan and structure your projects during the various stage of your SAP Customer Experience project with CX Works.

Expert Guidance: Use CX Works to support your business and IT Strategy development during every stage of your transformation journey.

Here are some noteworthy articles to check out:

Unlock the power of the suite, revolutionize your digital customer experience, and optimize your time-to-value with our extensive know-how from projects across the world – all in one place.

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