Sales automation benefits: Better data, more sales, higher profits
Learn how sales automation technology leaps ahead of traditional CRM by helping organizations optimize sales processes and boost the bottom line.
The benefits of automation software cover a wide range of business and process solutions at every scale, including their overarching integration for optimal effectiveness.
Companies that lead the way in digital transformation leverage the power of automation software to integrate their human and digital teams, creating exceptional customer experiences across their entire organization.
The benefits of automation software: creating order (and profit) out of the chaos of digital transformation
On any level, at any scale, automation software serves as a unifying principle, integrating strength in difference to develop and maintain effective ecosystems.
Automation software looks like a digital fractal, where the same pattern repeats at varying scales, integrating and managing different processes across devices and functions.
The benefits of automation software contains multitudes of applications for management of many organizational functions, including (but not even close to limited to):
- Employee onboarding
- Product quotes
- Churn reduction
- Customer journey
- Forecasting
- Data and predictive analytics
- Real-time monitoring
- Problem resolution
- Email marketing
- CRM
- Sales and customer service solutions
- Mobile solutions
- Requests and approvals
- Contract negotiations
- Cost prediction and management
- Product design collaboration and management
- Workflow and task management
- IT process management
- Industrial processes
- Automated testing
- Tracking tools
- Supply chain management
The robots are coming! i, Robot; you, unemployed
One of the main benefits of automation software is the seamless integration of automated business solutions, including various function-specific software solutions, as well as utilizing and integrating the internet of things (IoT), bots, and other smart technologies.
Automation has a conflicted past, present, and speculative future. Some fear that machines and artificial intelligence will replace human beings and put them out of work, causing mass unemployment and bringing the global economy to ruins.
On the other hand, many anticipate the virtually unlimited possibilities of machine learning and AI. Organizations across sectors continue to seek innovative ways to harness the power of digital transformation. The most successful ones understand the necessity of bringing the human elements of empathy and emotional intelligence into the development of AI and machine learning applications.
We can see automation through AI and machine learning as either a benefit or a hazard, or we can recognize that they are always potentially both at the same time, and that human beings own the responsibility for which one it becomes, whether we’re developers, implementers, regulators, or users of these technologies.
The history of human labor and machine automation is still in-process (if not always “in-progress”), so we get to participate in writing that story and framing that narrative.
The establishment and enforcement of GDPR and other similar legislation is a step toward ensuring that the power of automation is a benefit rather than a hazard. Properly integrated, humans and machines make each other better as teammates.
Stay human: Avoiding RPA pitfalls that derail automation benefits
Beware of RPA pitfalls that can undercut the benefits of robotic process automation, including leaving out the human element.
Strength in diversity: integrating new and existing business solutions
On the marketing front, automation software helps marketing teams generate, capture, and nurture high-value organic leads through their journey down the funnel.
During this process, robust marketing automation solutions provide data analytics for marketers to measure the performance of their campaigns, allowing changes to be made in an iterative process, both responding to and planning future engagement with customers, all while sharing relevant information with sales and other teams.
Allowing teams to reciprocate and collaborate with each other will help break down the silos that cause so much friction, miscommunication, and non-communication, and cost the organization so much in wasted time, talent, and resources.
The best automation software solutions offer seamless integration of new solutions with existing automation platforms and tools, across desktop, web, and mobile devices and organizational functions, and with minimal transitional friction. Improved employee engagement and better customer experiences will naturally lead to increased productivity and profit.
Creating order out of chaos
The ultimate value of great automation software is creating order and the ability to efficiently sharing useful and real-time information with other functions in your organization. Relevant, up-to-date information becomes easily available across platforms.
The cost of different automation software varies depending on the platform and your needs. But the ROI for finding the right solutions for your organization is sure to be worth the money and time invested.
One of the most valuable capabilities of automation software is in managing and performing repetitive tasks. Rather than manually responding to customers who fill out forms requesting information or signing up for the newsletter, your automation software solution handles that. The immediate time and work saved are compounded by the increased productivity of investing that time elsewhere.
An easy way to boost employee morale and your bottom line is to find the best automated solution for simple tasks and administrative work like sending emails, speeding up request and approval processes, and making collaborative workflows easier and more productive.
Maybe you need more robust solutions capable of the more complex functions that machine learning and AI bring to the table. As many companies have discovered, leveraging these powerful tools to drive innovation and growth gives your organization huge competitive advantage.
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Automation software: the history of the future
Leading visionary companies continue to differentiate themselves by using deep insights into customer need, behavior, and intent to design and implement data-supported, empathy-driven initiatives, and to create seamless, exceptional customer experiences across channels.
Optimizing the integration of their human and digital teams with robust and effective automation software is how high-performing organizations are mastering digital transformation, becoming intelligent enterprises, and creating the future of customer engagement and commerce.
